David Anthony is a staff writer at SonicPoint.com Copyright 2006 David Anthony. This article may be distributed without compensation provided there are no changes whatsoever.
Top-notch sales professionals and business owners consistently seek new and economical ways to increase sales. They might try a discount sale, or a buy one get one free sale or something else. But this can be a costly give away of valuable merchandise or time. A different and more affordable method is the vacation incentive.
Vacation incentives have matured since the day of hidden sales meetings. Your customer no longer is forced to attend timeshare meetings, ruin their vacation or pay hidden fees. They get free hotel plus $500 in savings with no gimmicks. The best part is the sales professional or business owner only pays as low as twenty cents per customized vacation certificate and offers a high value for free to get customers in the door -- or make the sale. But does this really work?
According to USA Today, 93 percent of customers surveyed preferred travel over other incentives. Plus the "Incentive Travel Fact Book" states a whopping 58 percent of those surveyed say that travel is a more effective incentive than cash or merchandise.
"In a split marketing test, we sold 23.4% more copies of Instant Mortgage Letters when offering a free Las Vegas hotel and gambling package," says J.D. Zandt, Managing Director of RDULoans.com.
Mortgage companies aren't the only industry increasing their sales with vacation certificates. Other businesses include Timeshare Resorts, Vacation Clubs, Motels
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