Get Paid to Drive - is it a Scam? 

You've seen the ads on the internet that state you get paid thousands to essentially have your vehicle wrapped by a large advertiser and get paid in the process. This is often marketed to average consumers and over the last few years has grown substantially on the internet - with many offering a fee to be listed in certain directories.

I've spent over ten years in the graphics and vehicle wrap industry and this is certainly a new idea to me. As a person involved in the business of vehicle wraps, the majority of my clientele come from marketing, advertising, as well as small and major brands directly. I haven't once received a project involving a private vehicle being sponsored by a third party.

Individuals and companies who typically purchase car and truck wrap advertising, do so to brand a fleet, sales vehicles, courier vehicles, and major transports - what is certain is that they own or lease all of these vehicles. On occasion a marketing firm may rent a car, truck, or van to advance a particular ad campaign, but they do so while maintaining their agenda.

I can't say without a doubt that 'Getting Paid to Drive' types of offers are completely a scam and simply a way to get unsuspecting visitors to pay a fee for inclusion - but I'm highly suspicious. In my experience I've never seen it happen.

When advertisers pay thousands of dollars for vehicle wraps to promote their products or services, what they look to achieve is visual impressions within a certain marketplace - something they can measure. At times, they have promoters whose sole job is to drive, event market, and distribute samples. Other times they purchase a vehicle wrap installation for branding the vehicles in their company that travel the most throughout the city, such as sales and delivery vehicles.

With the propagation of programs that claim to provide an adwrap for your vehicle, my suggestion is to use a common sense approach. Why would a major brand spend this money to wrap your car?.. You don't work for them and they have no way of tracking your mileage or movement. Even if they did this would introduce a huge invasion of privacy. If you do decide to try one of these paid programs, be sure to commit due diligence and ask all the questions you have. If they don't have the answers to your questions you can assume they're not legitimate.