Like Annabelle, many people doing network marketing feel alone and want someone to work with that is not their upline. If they don't find anyone they'll just become another NM statistic.
Crazy idea:
Find a cross-company buddy. After all, aren't we all really in the same boat?
We experimented with this in the New School program. Cross-company people did calls together – someone from Herbalife buddied up with someone from Shaklee. Someone from Arbonne teamed up with someone from Neways, someone from NuSkin teamed up with someone from Pre-Paid Legal,..etc.
We started with Cold Cadaver Calling. That's practicing on local cold market folks to improve your own speaking skills – like medical students practice on cadavers to learn where the lungs are, before they operate on YOU.
How'd it go? Here's from Connelly, a gent who'd never done cross-company anything before:
"Kim,
I teamed up with Bernie and Nicole for some Cold Cadaver Calling (CCC). This was the ONLY way I was able to do my first CCC. Bernie went first and I listened…After Bernie made some calls, and a few screw ups, I got the courage to do it.
After I made a few contacts with Bernie on the line and a few screw ups, I found that no one tried to take my head off. Then Bernie and I teamed up with Nicole and we did more calls. We all helped each other with rough spots in our scripts and delivery. Each time it got easier. Now, I can make a CCC anytime.
Through the contacts I've made in the class and on NMC, I hope to be able to take my newbies and do cross-company calls with those people. Cross-company is great. It lets us see that our opportunity is not the only one and that it isn't the only greatest thing since sliced bread.
"I learned a thing or two about some new great products. Ann and I were scheduled to do some buddy calling. Instead, we got to know each other and each other's products. I bought some cat food from her company.
"Cross-company also helps us by giving us a neutral person to objectively critique us. We can focus more on helping our newbies instead of thinking, 'Oh no, my newbie should have had that one. We missed a sale. I missed a commission.'
"Kim, the cross-company buddy idea is brilliant. Thanks for sharing it."
With that kind of reaction from the participants, we just offered it to the Network Marketing Central members. The cross-company buddy program is on the house to any NMC member.
To meet Connelly, Ann and almost 300 others who are part of the new community, go to NMC.
Enter a name in the Search box on the top left corner of the NMC home page…
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Why is ad sense retiring? profit decreases or privacy issues?
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Is that why the adsense stuff disappered suddenly from the right hand side of my gmail? Were there privacy issues or did that play a part?
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By: Ray | 25-07-2008
89N The Golden Age of Digital Marketing - 23 July 2008
It was with much interest that I read the report on the Netimperative Directors? Dinner discussing the golden age of digital marketing.
I completely agree that the marketing profession faces many challenges in its ambition to be taken seriously at the highest levels of business. As the various speakers highlighted, one of the key challenges is the perception of what marketing is.
Recent research carried out for The Chartered Institute of Marketing by Ipsos MORI revealed that 73 per cent of working marketers surveyed believed there was a large gap between the reality of what marketing does and how it is seen by other parts of the business.
Until marketing is recognised as a key driver of value in organisations, it will struggle to gain the respect of other professional business colleagues. However, marketing must earn that respect.
As highlighted by several speakers, marketers must reach out to colleagues in other functions and those at a senior level, and communicate clearly with them the value they create for the organisation, in terms they understand ? which in boardrooms is predominantly financial.
The Institute continues to promote the profession and attempt to change attitudes towards marketing in the wider business community. It has established links with various government departments to promote professional marketing, and has developed professional marketing standards that employers can benchmark their employees against.
The drive towards proper recognition and respect for the vital role marketing has to play in today?s organisations has to start with greater accountability and clearly demonstrating the value marketers create.
I am in no doubt that digital marketing, with its greater measurability, will be in the vanguard of marketers? increasing acceptance at the top table.
Ray Jones
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