Several weeks ago I had an absolutely fascinating conversation with a newspaper advertising expert.
In our meeting, he laid out some of the best newspaper ad tips I'd ever heard. There were tips that can save anyone money and make things go a lot more smoothly when dealing with newspapers and other publications.
And one of the best secrets he told me—which sounds really obvious, but is still a secret to most people—is when you are looking at buying newspaper advertising, one of the things you should do is form a relationship with a representative.
In other words, deal with one person and get to know them. Let them know you and what you are doing, and try to have a real business relationship with the person. It seems such a simple concept but you would be surprised that it actually requires planning as well as good "people skills" when forming the relationship.
Ideally, this person should be a supervisor or manager of the department. But either way, that representative that you have a relationship with is going to be your best ally and will assist you in getting some great pricing. Additionally, he or she will keep you abreast of anything that may help you out such as current or upcoming specials on advertising that you may want to take advantage of.
Now, if you can't seem to get along with the first person you deal with, you should literally ask, "Who else can I work with? I want to spend some money with you. Who can I work with?" If they won't help you with that, go above their head and talk to their boss.
Really, the higher up you can go in the advertising department chain the better. They will be more likely to be able to get you better deals, or make exceptions for you. Especially if you are a good customer and are spending money with them on a regular basis.
So the bottom line is this:
If you do newspaper advertising—or are planning to—start trying to form good business relationships with the newspaper sales representatives of the publications you are planning to run your ads in. Keep those "people skills" in mind as you try to form relationships. Creating and maintaining a good dialogue with the other person is really the critical aspect here.
It will take a little bit of time and effort, but it will be more than worth it for you in the long run when you see the savings and advantages that result.
Related Articles
Who Else Wants a Successful Man?
By: Maureen | 25/07/2007 | Dating
For every woman who says she’s seeking a successful man, remember that it’s only her OPINION of what is successful.
Build Your Network: A Simple Way To Stay In Touch With Business And Personal Contacts
By: Steve A | 10/04/2007 | Communication
I've met some brilliant people over the years, but I wasn't very good at staying in touch with them. I'd only remember to call when I needed a favor, and many relationships eventually dried up. That is, until I came up with a simple method to keep my social and business network is flourishing. Here's how I did it...
10 Top Tips for Making Networking Work for you
By: Sharon Langford | 22/05/2007 | Networking
Networking is the key to success both in business and in your home life. Most pepole recognise that if they need someone's help then asking someone else for a contact is the best place to start. The stronger your network of contacts the more successful you will be.
The Other Side of the Tapestry
By: Shifra Hendrie | 06/08/2007 | Self Improvement
Our lives are like the reverse side of a great tapestry. From the back, all we can see are the knots, the imperfections, some bumps, some smears of color. It all looks random and chaotic.
Only from the front side of the tapestry is it possible to see how it all fits together. From the front you can see that every stitch and every knot forms an integral part of a vast, magnificent picture.
In life, for the most part, we only see the back of the tapestry. We have to use our intuition, our knowledge, our wisdom, to try to fit the parts together, to guess at the picture that might be on the other side.
But on that night, I, the agnostic, was granted a rare privilege. I was given an open glimpse of it.
Advertise Your Way.... All The Way To The Bank
By: Monica Woolrich | 09/09/2005 | Advertising
You can advertise on radio, in magazines and
on television. You can even advertise on the World Wide Web.
There is no limit with advertising!
Advertising can be seen.
Everyone Needs a Game Plan
By: Chris Angione | 03/04/2006 | Marketing
This preliminary game plan will be a bit more than just rough; it will be a big hairy knarled creature dripping with muck and mire. But, if kept on a tight leash, it will be a great starting point to enable your new financial freedom to blossom.
Advertising Your Business Locally With an ROI Driven Approach
By: Naz Daud | 16/07/2008 | Business
As a small business you have to ensure that your advertising is targeted towards people in your local area, and towards people that are likely to be interested in your services. However, most small businesses fail to advertise effectively. They either under-invest in marketing, or they fail to track and...
Are you Part of the Wake Up Crew?
By: Keith Varnum | 28/11/2007 | Self Help
Many people living on the planet right now have volunteered to accept the opportunity to play teaching, healing, inspirational and leadership roles during this current planetary transformation. Most folks have a kind of amnesia concerning these agreements.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Should I move in with him or not?
By: dreadlocks | 25-10-2008
I can't decide if I want to move in with my boyfriend or not. On one hand, I like the idea of waiting till I'm married to live with Jason... I think it would be something new and special. On the other hand, we are always sleeping over one another's houses. It seems silly to pay rent for both our places. I need some advice, or personal experience. Thanks!
He is taken, but I've fallen in love. HELP!
By: ElexaAnn | 25-10-2008
I think I've fallen in love with a guy that I'm really good friends with, that has a girlfriend. What am I supposed to do? How can I act around him now?
I m frm india.want 2 join as volunteer dis charity ...
By: godman83 | 25-10-2008
i m frm india.want 2 join as volunteer dis charity(http://www.helpchildrenofindia.org.uk/).is it legitimate?pl help
Should I call him? I need your advice... What should I do??
By: Alleymoore | 25-10-2008
My question is should I keep calling him until he answers, go over to his house, or give up on him all together?
Let me give you a little bit of background information first though...
Okay so I?ve had a crush on this guy Paul since high school which would make it about 10 years but at the same time I have also had the same off and on BF for almost nine years. So a couple years ago I ran into Paul at the bar and we immediately hit it off and I ended up breaking up with my boyfriend to hook up with him. So time goes on... We never really made anything official we were just kind of seeing each other I guess. I really wanted to be with him but he?s the type of guy that does his own thing and I'm assuming doesn?t want to answer to anyone or have someone around all the time because the guy has not had a GF in 5 or more years. But who really knows?
So to make a long story short he ends up slowly not returning my phone calls and I would sometimes only talk to him once a month when we would hook up but other than that I very rarely saw the guy. So I ended up getting back together with my boyfriend and moving in with him, which he did not know and have pretty much been with him since. (This was like 2yrs ago)
Now all of a sudden Paul has come back into my life and we've been hanging out like everyday and I?ve crashed at his place a few times. He was sending me texts and calling me all the time. He knows I have a BF but that just something we haven?t really talked about. I mean I love Paul, I am so in love with him and have always wanted him to be with me but he has never really showed any interest in making it official. It?s weird because he always says really nice things to me and we will hang out consistently for a month then all of a sudden I won?t hear from him.
As now as of Monday, I have called him a few times and sent him texts and have gotten no response! This is really frustrating to me because I don?t understand why? I thought it might be the whole BF issue but I don?t think that it because he has done this many times before even when I didn?t have a BF. So now I am totally discouraged and am going crazy because I don?t know what I should do! I love him so much but am it even worth my time and energy? I want to tell him how I really feel but he wont even return my calls! I know he has a hard time talking about his feelings but he?s giving me nothing and it?s driving me crazy! What should I do? Send him a text telling him I can?t stand that he?s not answering my calls? Should I go to his house and talk to him or act like it?s all good? I don?t know please tell me what you think... I am open to any suggestions.
Can i get hiv from kissing a guy who might be ...
By: hmmilike2bhealthy | 24-10-2008
can i get hiv from kissing a guy who might be infected, although he is now homeless with horrible hygiene, he amazingly has great oral hygiene. i kissed him. i had no cuts in my mouth, i don't think he did either. i'm actually pretty sure of it. he probably has better oral hygiene actually than i do! it was a french, twice. the first lasted one second. the second lasted 5. i didn't really want to do it but i felt bad for him and he wanted to so i did. he also touched my clit for about 20 seconds, and although his fingertips were dirty (his nails had dirt under them) he had no open visible cuts on his fingertips and my clit was healthy, no broken skin or sores. look, have some sympathy for me, my boyfriend and i were having problems at the time, this guy is very good looking and it was basically for comfort at the time. i did not have sex with him or give him a blow job. luckilly for me, i found out he might have hiv before i would have ever even considered doing these things. based on the risks of the two behaviors, do you think i am still probably safe, hiv-free? i promise to never cheat on my boyfriend again, not even with a kiss. it's just not worth it. -t.
Tv advertising campaign
By: Thomas Roserie | 23-10-2008
I am interested in starting a tv advertising campaign for my beauty salon which is located in the city of Paramount, Ca 90723. Whats the best way of going about this on a limited budget?
Q&A Powered by:
Latest Affiliate Programs Articles
The Latest Webmaster Tips and Tricks From Webmaster Forums
By: Gen Wright | 21/11/2008
Webmaster forums offer great opportunities to anyone who wants to learn all the latest webmaster tricks for free.
Make Money Online With Affiliate Program
By: GOVIND SINGH | 20/11/2008
That's right; eBay offers one of the most lucrative online affiliate business opportunities with millions of eBay products at your fingertips. You can create eBay affiliate niche stores in minutes and be on your way to achieve eBay affiliate success.
Affiliate Marketing: Profitable Ways to Make Money
By: GOVIND SINGH | 20/11/2008
There are hundreds or even thousands of ways to make money on the Internet, and more seem to pop up every day. One of the most profitable ways to make money is to create an informational e-book and sell it via affiliate marketing. With affiliate marketing, you enlist the help of others to promote your product for you. They send the customers to you and when a sale is made, you share the profits with your affiliates. It's a win-win situation for all involved; the seller makes more sales with an a
What is the Affiliate Marketing Concept?
By: Jacky Dsouza | 20/11/2008
The internet has changed the way many things are thought of these days; one of those being a job. Traditionally, one left their home to provide a service to someone else and expected payment for doing so, go to www.greatpromotionsite.com today, it is no longer necessary to leave home to provide a service or get paid for doing so.
Affiliate Marketing Services: Focus and Make Cash
By: Naman Jain | 20/11/2008
Making cash is not easy but some of the techniques and endeavors of making money can be easy. Affiliate marketing services can teach you how.
Affiliate Marketing: How Affiliate Marketing Works?
By: sawinder singh | 20/11/2008
That’s pretty much how affiliate marketing works. Through these online programs, you sign on with a partner that markets your product or service, often through a link or banner ad you place on their website. The affiliate then gets a commission based on sales, visits, or customers that result from those effo
Affiliate Marketing: Building Affiliate Marketing Websites the Easy Way
By: Nicholas Tan | 20/11/2008
There may be some who fortunately achieved overwhelming success in just a short span of time after setting up an affiliate program, but not a majority of them can confidently say they only had luck. Anyone who is successful in this kind of business would say he worked hard to get to where he is right now. Success in affiliate marketing takes time and hard work, but it’s worth it.
Affiliate Marketing: Benefits of Being an Affiliate Marketer
By: Nicholas Tan | 20/11/2008
The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate.
Internet 
