Italian windfall wealth can not be thinking tool products
Dear friends:
today's spoken at a very interesting topic: satisfied customers, we will have a deal?
(1) If you are a single man ... ... if you are chasing a pretty girl, so, you immediately showed a super "man" of the solution technique. Take the initiative to some tea and bottled water being, takes good care of her ... ... I ask you: do you think about, she will not choose you? The answer then, in a series of "dating material" in all, the standard answer is: "This woman will only move you, praise you are a real good man - but she very likely will not fall in love You ... ... "This conclusion for us what inspired it?
(2) satisfied customers will not necessarily be loyal, loyalty from the other elements of ... ... There are many products we are very satisfied, TV, watches, mobile phones, fans ... ... but when our second time to the appliance store to buy home appliances , you probably will not choose who you are satisfied with the product brand. Instead, you might choose something that you never used the brand - only from, it is said to be "best." This phenomenon is not the case in our lives almost everywhere. This is puzzling many businesses the question: Why has so much to offer the service, but ultimately not be the customer choice? This is the fundamental reason for which is: "Satisfaction is satisfied, it is not formed for the purchase of a direct impact; and direct impact on consumer purchasing decisions is a brand in his mind's mental rank." To put it bluntly saying: a beautiful girl will not choose a good man for her, she may choose her view, the most attractive man. The most attractive men that often is not good for her - but she did not care! Only her heart, "he." This is a good man entangled in the paradox that, but it is a fact. To the competitive society, the same phenomenon: no matter how good your consumers, but also useless, consumers will only chase "idol." Therefore, the satisfaction does not equal "loyalty" - loyalty from the "no choice." When consumers have no choice, the only "loyalty" - and the reason why "no choice", just because, in the consumer "mind" into the category, only "he most handsome!" Therefore, the brand is "consumer mentality" where lay the "I'm in a category in the first" mark. As a result, consumers will automatically run through it: I love you ... ... you chase the consumer, but consumers will be abandoned. You build a brand, consumers will take the initiative instead of ran. This is the power of the brand. Therefore, commercial competition is the most fun thing: you are actually not "because of who you", but "to create the most handsome image, attract Niu to bubble you" ... ...
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