Niche marketing is a popular buzz world on the Internet these days. But, what is niche marketing? More to the point, can you make money doing it?
First, let's define niche marketing. Niche marketing is targeting a specific keyword to base your promotion, website and/or business on. You can create many niche websites that all refer back to a broader topic such as recipes. A niche for that topic might be weight loss recipes. Or you can get even more specific with Atkins Diet recipes.
Can you make money with nich marketing? The answer to that is a resounding "Yes." With niche marketing, you can have those all important "multiple streams of income" coming in. You can have adsense income, affiliate income and money from sales of your own product, such as an ebook. You are only limited to your imagination.
Most newcomers to online marketing immediately focus on Internet marketing itself as a topic. The problem with this tactic is that the market is already dominated by the big name gurus. A better way to go would be to look for niche markets that are not related to Internet marketing.
So, how do you find a highly targeted niche that will be profitable for you? Well, you do your research.
First, what are you interested in? Do you have a hobby that you are passionate about? Take that topic and do a keyword search at Wordtracker.com. This site will take your general category word and "drill it down" to more specific keywords. For instance, from dogs to poodles to how to groom poodles. These are words that people are using for searches for this topic. Take a look at the KEI or keyword popularity. You're looking for a keyword that is high in demand but doesn't have a lot of websites on the topic.
Once you have your target, think about how you can make your website unique from the other websites competing with you for your topic. Then, use that with your keyword to register your domain name. Register a domain that is as close to your highly targeted keyword as possible. Now you will gather information and articles and write your own content about your subject. Since you are passionate about this topic, it should be easy for you!
Build your website and get it online and ready to attract visitors. Be sure that each page of your website is complete with meta tags. Mega tags tell the search engines what your website is about. At the very least, you'll have your page title, description and keywords. Add Google Adsense and a few affiliate products that based on your web page's keywords.
Now, how do you get visitors to your beautiful new website? That's a whole topic in itself, but here are a few ideas.
1. Write articles and submit them to article directories. I believe this is the number one way to get "back links" to your site. Back links show the search engines that people are linking to your website and makes your site look more popular to the search engines. It also establishes you as an expert on your website's topic.
2. Visit forums that are related to your niche market. Take part in the discussions there - but don't blatently advertise your website. You'd probably get banned.
3. Create a signature file so that every time you send out an email, your new website is introduced to whoever you write to.
4. Build a list by creating a newsletter about your topic. Find or write a short report (about 20 or so pages) about your topic and give it away as incentive for site visitors to subscribe to your newsletter.
You can make money with niche marketing. It does take time. You're not going to have thousands of visitors the first day but with work and persistence, your website traffic will build until you'll see a good profit from your Adsense and affiliate products.
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