With all that going for it, just upload your information products and you're good to go, right? Not exactly. You might make a few sales, but if you want to make ClickBank a centerpiece of your marketing, then you have to do more than just upload, post a link and wait.
Set up targeted minisite. Create catchy sales copy to accompany it. You can also add a video demonstration or an audio that expands on the product. Offer a 'bribe' or freebie when the viewer clicks that Buy Now button.
If you have strong testimonials, add them on the sales page or with video clips that are scattered inside the sales copy. Post product reviews. Write short reviews or ask a colleague to review your product.
If you're looking for reviewers, offer the product free to a limited number of potential reviewers. This is a popular technique on marketing forums to get testimonials. You can also get reviews from people who are significant contributors to forums in your niche. Then get those reviews posted on as many sites, forums and discussion boards as possible.
Trade mailing lists. Contact sites with comparable niche interests and tell them about your ClickBank product. Offer an affiliate sales opportunity. You can also agree to trade mailings - your offer to their lists, and then a few weeks later send their offer to your list. If the list owner has a larger list then you do, say twice the size, then you can offer to send it to your list 2 times, spread out over a couple of weeks.
Since any sale makes an affiliate commission for the seller, everyone wins. If you find that your product doesn't get picked up by affiliates, reduce your cut and increase the profit for affiliate sales. Information marketing is about volume, so remember that 40% of 1,000 sales is worth more than 60% of 100 sales. The commission that you pay out should be at least 70%. This will give your affiliates more incentive to market your product.
Keep it fresh. Like produce, eBooks have a certain shelf life. Even if the information is still good, add a new twist or update at least twice annually. Unless you've written a true classic, then you'll begin to see a downturn in sales. You always have to add more as the time goes on.
That's the time to tweak it. You can make a slight title change or a major change. Just give the buyer a reason to find this interesting. If you're doing a tweak, contact your best affiliate sellers to let them know that there's new information or updates worth sending to their list again.
Remember that you are in business to help your affiliate sellers earn more, as well as yourself. Keep your affiliates happy and profiting and you will do the same for the long term.
Related Articles
Where to Sell Your Information Products Online
By: Ron Richardson | 07/06/2008 | Affiliate Programs
You've discovered a niche just waiting for a prime solution to their problems. Then you set out to create a mouth-watering solution no savvy consumer could turn his or her back on. So where do you list this information product for sale so that it can be found by the people who need it most?
Get Green Online & Profit Also
By: Ron Richardson | 03/08/2008 | Home Business
The renewed interest in green living opens enormous opportunities for online marketers. With a constant stream of news about global warming, damage to the rain forests and escalating oil prices more people are searching on line to find 'green' answers that make life easier and better without damaging the environment.
How to Set Prices for Information Products
By: Ron Richardson | 01/08/2008 | Internet Marketing
The prices for information products are largely determined by the product owner. That's far more freedom than that of a book on the shelf at a major retailer. Print books have to make enough to pay the author, editor, printing, marketing, publisher profit and cut to the retailer.
Becoming An Affiliate For ClickBank Products
By: Ken Mathie | 16/05/2006 | Marketing
The Internet is the virtual land of opportunity. Because of the technology that allows us to connect to literally millions of people all around the world, there is practically nobody who we can't reach as a potential customer and buyer of our product or service. There's only one catch.
Effective Opt-in List is the Most Important Asset for Internet Marketing
By: Michaela Cernescu | 23/02/2008 | Internet Marketing
Your first concern is your opt-in list; the second is a system to automate the process of internet marketing. I will explain a 3 simple steps system to generate profit in autopilot, and the sky is the limit.
Selling Your Own Product Through ClickBank.
By: Ken Mathie | 17/05/2006 | Marketing
Now that you know about Clickbank and how you can make a living selling other people's products through them, now it's time to find out how you can make even more money by selling your own product. This is where it really gets interesting.
Refer New Clients To ClickBank
By: Ken Mathie | 17/05/2006 | Marketing
If you're not familiar with Clickbank, other than with just being an affiliate yourself, you may question what the benefits of referring somebody to Clickbank as a vendor would be to you. After all, what do you get out of them selling a product that may even be in competition with your own?
Clickbank Ads - How to Get Easier Sales From Clickbank
By: Helen Taylor | 15/03/2008 | Affiliate Programs
We've all seen the magic sales pages with 100's and 1000's of income in ClickBank sales through affiliate marketing techniques. No longer promote One ClickBank product at a time when you can promote three, four or more at the same time with the same amount of effort.
Latest Affiliate Programs Articles
Affiliate Marketing Survival Skill: is Your Product Targeted Enough?
By: Zack Lim | 22/11/2008
There some factors that you will have to consider when you are looking for good affiliate product to promote to your customers. One of the key questions that you will have to ask yourself is whether the affiliate product that you are promoting is targeted enough. Why do you need to ask yourself this question?
Affiliate Marketing Survival Skill: Checking the Sales Conversions of the Merchant Website
By: Zack Lim | 22/11/2008
Are you convinced to buying the products after you have read through the sales letter? This is a very important question that you will have to ask yourself when you are looking for affiliate products to promote. Why the merchant’s website sale conversion is so important to your business?
Affiliate Marketing Survival Skill: is the Commission and Incentive Attractive for You?
By: Zack Lim | 22/11/2008
Understanding the affiliate program that you are promoting is a very important step as you will want to know the benefits that you can get from the Affiliate program. One of the things that you will want to know is the commission and the incentive that the merchant is offering. There are 2 questions that you will have to ask yourself.
Affiliate Marketing Survival Skill: Checking the Payout Schedule and Limit
By: Zack Lim | 22/11/2008
When you are doing your affiliate marketing business, you will be spending a lot of your time and effort to promote the affiliate product. You will be expected to be rewarded with the commission from the merchant. It is thus important for you to know the payment system that the merchant has in paying their affiliates.
Affiliate Marketing Survival Skill: Checking the Merchant’s Term of Service
By: Zack Lim | 22/11/2008
There are many things that you will have to consider when you are choosing the affiliate program that you want to join. It is important that you join a good affiliate program so that you will not be taken advantaged by the merchant. One of the things that you will have to check is the merchant’s term of service.
Affiliate Marketing Survival Skill: Checking the Merchant’s Support and Contact
By: Zack Lim | 22/11/2008
It is true that you do not have to do any customer supports if the customer purchased the product from the merchant and the merchant should be in charge of giving the support. You will be thinking that your role is to just continue referring customers to the merchant’s website so that you will be credited with the commission if the customer purchases the product. Do you know that your business will be affected by the responsiveness of the merchant’s customer support?
Affiliate Marketing Survival Skill: Do You Want a Long Term Business?
By: Zack Lim | 22/11/2008
Before you even started your business, you will have to decide on the kind of business that you want to have. If you are not clear, you will not know the things that you will have to do to start your business. So what are the things that you need to know if you want to start your own long term business?
Affiliate Marketing Survival Skill: Checking the Quality of the Affiliate Products
By: Zack Lim | 22/11/2008
There are many affiliates who are only interested in earning quick money and they will just promote any products hoping that the customers will buy. It is true that one of your business goals is to earn money but it is also important that you make your customer happy. One of the things that you will need to do is to check the quality of the affiliate products that you are promoting to your customer. Why is it important?
More from Ron Richardson
Online Marketing Is Customer Centered
By: Ron Richardson | 05/10/2008 | Home Business
An old adage in sales is that 'the customer is always right.' Over the years as retailer grew large, profit margins faded and experienced salespeople grew scarce, there seemed to be less interest in the customer.
Identify Your Online Marketing Assets for More Profits
By: Ron Richardson | 11/08/2008 | Internet Marketing
One attraction for an online business that sells information is that your car can still fit into the garage. If you were selling tangibles on a site like eBay, your car would be out in the rain because the garage would be filled with inventory.
Get Green Online & Profit Also
By: Ron Richardson | 03/08/2008 | Home Business
The renewed interest in green living opens enormous opportunities for online marketers. With a constant stream of news about global warming, damage to the rain forests and escalating oil prices more people are searching on line to find 'green' answers that make life easier and better without damaging the environment.
Follow the Problems for Online Success
By: Ron Richardson | 03/08/2008 | Internet Marketing
A well known catch phrase from a popular movie is 'follow the money.' For Internet marketing, the best advice is 'follow the problem.' The most effective online products are those that address problems.
How to Set Prices for Information Products
By: Ron Richardson | 01/08/2008 | Internet Marketing
The prices for information products are largely determined by the product owner. That's far more freedom than that of a book on the shelf at a major retailer. Print books have to make enough to pay the author, editor, printing, marketing, publisher profit and cut to the retailer.
Email Marketing - Make It Personal for Higher Response Rates
By: Ron Richardson | 15/07/2008 | Email
The technical options that you have, make possible personalized emails from your autoresponder that can seem like the real thing. Not every buyer knows about autoresponders, so give them the sense that you created an email just for each reader.
Finding Affiliate Partners to Joint Venture With
By: Ron Richardson | 15/07/2008 | Marketing
You can always position your product in third party marketplaces like ClickBank and Commission Junction. They're the most well-known markets for selling your products, but you also want to secure joint ventures directly with marketers who promote your niche topic, not wait for them to find your item on ClickBank.
Energize Your eBook Sales - Simple Strategies to Increase Your Profits Today!
By: Ron Richardson | 15/07/2008 | Viral Marketing
You worked so hard to prepare an eBook that's right on trend in your niche. After the initial burst of sales, all that remains is a trickle of buyers. Even your returns are rising. So what just happened?
Internet 
