 |
Marketing Strategies: 3 Mistakes To Watch Out For When Asked, "So What Do You Do?"
Author: Maya Bailey, Ph. D.  | Posted: 14-06-2006 | Comments: 0 | Views: 127 | Rating: (50)  (?) 
OK, so you're standing in line in the supermarket, or you're in an elevator, or you're at a party, or you're in a networking group. Sooner or later, someone is going to say to you, "So what do you do?". This is what you want, free publicity so to speak. However, how you handle this question could determine whether this person becomes a prospective client, a prospective referral source or just walks away.
This article exposes the 3 mistakes you could be making and why they don't work. Then you'll discover the ideal answer and understand why it's important to use it.
Here are 3 common answers:
Mistake #1 You say to little
You say something like, my name is Jane Doe and I'm with _______________________ Real Estate Company. And then you smile hoping the other person will ask you a question. Probably they won't. This is a mistake because you have made a short statement that doesn't engage the other person's attention. It doesn't invite questioning. The other person may politely say what they do to fill in the awkward silence or they may excuse themselves in some socially graceful way.
Mistake #2 You say too much and ask for the business
You say something like , "My name is Jane Doe. I work for ____________________________Real Estate Company and I specialize in country homes. I love the country and I love to show country property. It feels so good to get outdoors, breathe the fresh air and help someone find a home they love in the country. So who do you know who is seeking to buy or sell a country home?".
This is a mistake because you said too much about yourself, you did not ask a question that would engage the other person's attention and it's way too early to ask for the business. You should be cultivating a relationship with that person. Remember, people do business with you when they know, like and trust you. With someone you just met, you're still in the "getting to know each other stage." The most you should ask for is their business card and give them yours. If you have a connection with that person and would like to contact them in the future, you might consider adding them to your Sphere of Influence and sending them an Item of Value once a month.
Mistake #3 You talk on and on about yourself and your career
I know this may sound hard to believe but you'd be amazed at the things people say when they are nervous and trying to make small talk. So someone says, "So what do you do?" and you answer, "My name is Jane Doe and I'm with ___________________________ Real Estate Company. I have been with them for 5 years. It's a great company. All the people there are so friendly and helpful. I am so glad I chose real estate. I love the flexible hours and the income potential. This really beats my corporate job and...".
This is a mistake because it's "all about you". Not only that but the only things you're promoting here are (1) The nice atmosphere of your office and (2) what a great career real estate is . If you keep going you might talk the other person into becoming a real estate agent but they won't be a prospective client or referral source.
So, what should you say?
In my 10 years of specializing in coaching real estate agents in doubling their incomes I have found one amazing answer that does wonders and I'm about to let you in on that secret.
Here's the scoop. When the other person, asks , "So what do you do?" , you need to ask them a question to engage them. The question is , "Well, you know when people are buying or selling a home how nervous and stressed out they can get?" Pause and let the other person respond with a "yes". Then you say, "Well I take care of all the details and paper work, I hold their hand through the process and make the whole thing a relaxing, enjoyable experience for my client. My name is Jane Doe, and I'm a real estate agent with _______________________company".
Now, what do you think you'd feel or think if you heard that? Most likey you'd want to do business with that person. Why? There are 3 reasons:
1. They didn't talk about themselves.
2. They showed that they have a thorough understanding of the issues and problems people face when buying or selling a home.
3. They provided specific solutions to the client's problems.
When you give this kind of answer there are a lot of benefits. Can you guess what they are? The other person will be genuinely interested because you've engaged them. The other person will begin to trust you because you put the client's needs before your own. Finally, you answered in a unique way and that sets you apart from the crowd. So the next time the person has a real estate question, they are going to call you because you have demonstrated that you care.
With those kind of benefits wouldn't you want to use this answer, memorize every word and have it roll off your tongue the next time someone says, "So what do you do?" You bet you would. Just watch your income increase.
Rate this Article:
Current: 0 / 5 stars - 0 vote(s).
Article Source: http://www.articlesbase.com/affiliate-programs-articles/marketing-strategies-3-mistakes-to-watch-out-for-when-asked-so-what-do-you-do-35056.html
About the Author:Dr. Maya Bailey, Ph. D. For more information on powerful marketing tips and tools, please visit Maya's website: http://www.90daystomoreclients.com. While you're there, click on the buttons to get your complimentary "Propel Your Business" Coaching Session and Free Audio Mentoring session.
|
Submitting articles has become one of the most popular means to drive traffic to your website and promote yourself and your business. Join us today - It's Free! |
|
Related Articles
Marketing Strategies: 3 Simple Steps To Creating Your Ideal Income
By: Maya Bailey, Ph. D. | 22/06/2006 | Affiliate Programs
Are you interested in creating your ideal income this year? Are you tired of waiting for things to get better? Are you feeling like you have so much more potential than you are currently using? Imagine for a moment reaching your ideal income this year.
Marketing Strategies: Using The Law Of Attraction To Create Your Ideal Income In 2006
By: Maya Bailey, Ph. D. | 19/08/2006 | Affiliate Programs
Did you know that your thoughts and intentions play a big part in your success in 2006? Not only that, but what you choose to focus on determines what you'll attract?
This article describes the Law of Attraction and why it's so important to master this
Marketing Strategies: 7 Tips To Becoming A Money Magnet
By: Maya Bailey, Ph. D. | 01/07/2006 | Affiliate Programs
Did you know that most people block prosperity because of hidden beliefs about money? This article gives you seven tips to create yourself to be a "money magnet".
The Basics Of Investing In Real Estate
By: Edwin John | 22/06/2007 | Real Estate
Investments in real estate serve as a good depository for your extra funds since real properties usually appreciate in value over time offering you far better returns than many other sources. Owning a real property also gives you the absolute right to sell or rent the real estate and even...
By: | 31/12/1969 |
Realtors Selling Tips - Know Your Buyers
By: kate chen | 29/10/2008 | Real Estate
As you know, aside from food and clothing, shelter is a fundamental need. People need a roof over their heads, a place they can call home.
Tips and Tricks For Home Staging
By: Ki Gray | 26/08/2008 | Real Estate
Staging a home can greatly increase in chances of selling. This article looks at how to stage a home.
If You’re not Branded, You May as Well Get Lost...in the Shuffle
By: Christopher Benedict | 25/03/2008 | Branding
No matter what your line of business, branding may well be your most important tool or getting consumers to remember you long after your advertisement budget is spent and forgotten. Branding is about getting the public to remember your brand, even if they can’t remember who you are or how they heard about you.
Latest Affiliate Programs Articles
How to Get Rich One Site at a Time!
By: BILL ACHOLA WRIGHT | 21/11/2008
This turnkey affiliate program gives you proven products, proven ads, a proven step-by-step plan, and proven everything you need to cash-in BIG with your own affiliate marketing business (while working part-time!)Plus, you get 3 free giveaway CDs, 18 pre-written email messages, 58 digital product covers, 39 attention-grabbing banner ads, 8 ready-to-go product reviews, 24 killer articles, 4 viral PDF ebooks, 8 direct mail letters, 8 custom web pages, redirection scripts and pop-up scripts.
The Latest Webmaster Tips and Tricks From Webmaster Forums
By: Gen Wright | 21/11/2008
Webmaster forums offer great opportunities to anyone who wants to learn all the latest webmaster tricks for free.
Make Money Online With Affiliate Program
By: GOVIND SINGH | 20/11/2008
That's right; eBay offers one of the most lucrative online affiliate business opportunities with millions of eBay products at your fingertips. You can create eBay affiliate niche stores in minutes and be on your way to achieve eBay affiliate success.
Affiliate Marketing: Profitable Ways to Make Money
By: GOVIND SINGH | 20/11/2008
There are hundreds or even thousands of ways to make money on the Internet, and more seem to pop up every day. One of the most profitable ways to make money is to create an informational e-book and sell it via affiliate marketing. With affiliate marketing, you enlist the help of others to promote your product for you. They send the customers to you and when a sale is made, you share the profits with your affiliates. It's a win-win situation for all involved; the seller makes more sales with an a
What is the Affiliate Marketing Concept?
By: Jacky Dsouza | 20/11/2008
The internet has changed the way many things are thought of these days; one of those being a job. Traditionally, one left their home to provide a service to someone else and expected payment for doing so, go to www.greatpromotionsite.com today, it is no longer necessary to leave home to provide a service or get paid for doing so.
Affiliate Marketing Services: Focus and Make Cash
By: Naman Jain | 20/11/2008
Making cash is not easy but some of the techniques and endeavors of making money can be easy. Affiliate marketing services can teach you how.
Affiliate Marketing: How Affiliate Marketing Works?
By: sawinder singh | 20/11/2008
That’s pretty much how affiliate marketing works. Through these online programs, you sign on with a partner that markets your product or service, often through a link or banner ad you place on their website. The affiliate then gets a commission based on sales, visits, or customers that result from those effo
Affiliate Marketing: Building Affiliate Marketing Websites the Easy Way
By: Nicholas Tan | 20/11/2008
There may be some who fortunately achieved overwhelming success in just a short span of time after setting up an affiliate program, but not a majority of them can confidently say they only had luck. Anyone who is successful in this kind of business would say he worked hard to get to where he is right now. Success in affiliate marketing takes time and hard work, but it’s worth it.
|
|
Internet 
