Articles are a great way to make yourself known within your given niche of expertise while building your list absolutely free. Just by the simple fact that you have written an article can give potential customers the idea that you are an expert.
These are not articles you need to get published in the traditional way such as in print magazines, nor do you need to pitch an idea to editor after editor in hopes of one day, one of them may want to publish your article.
Your focus should be on the online publishers of the thousands of ezines on the Internet.
Don't panic if you are not a writer or have never written articles in the past, it's not that hard. The key is to pick a topic that is of interest to you and the words will begin to flow. Just make sure the article is relevant to your newsletter, ezine, product or service and is of interest to your readers, or future subscribers.
I recommend a simple formula: who, what, when, where and how. If you answer theses questions, you will end up with an article. Write your articles in a conversational style.
Pretend you are writing to a friend rather than your entire list or a massive online audience. When you are writing a letter to one friend or to an individual person, it often comes across as much more personable. That is very desirable as it helps build that important one-to-one relationship with your subscribers.
Provide a 'resource box' at the end of your article. A resource box is a paragraph tagged on at the end of your article that explains to the reader who you are, what you can do for them, how they can get more information (subscribe to your newsletter) and whether or not they have permission to reprint your article.
Promote your articles by submitting it to the article directories. One option is to use a fabulous piece of software called ArticleBroadCastPro. With this software you simply cut and paste your article into the program once. It then facilitates the submission process by submitting your article to all of the top article directories in a fraction of the time it would take to do manually.
You can also contact other newsletter publishers who are in similar or related fields. Other publishers can get writer's block just like you can or perhaps they don't know what to write or simply don't have the time. Whatever the case, they still will need content.
To contact publishers of ezines or newsletters, use any search engine, such as Google or DirectoryofEzines.
You can give people who are publishing your articles in their newsletters and on their websites more incentive to do so by asking them to sign up as an affiliate of yours and place their affiliate link at the bottom or your article in your resource box. By providing this link, readers who click on that affiliate link and buy from you, the publisher of that ezine gets a percentage of the sale from that customer.
If you were the publisher and had to choose between publishing an article by an author who's just providing content or an author who's providing content and a way for you to make money, which would you choose?
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