I knew this flick ( http://believethemovie.com )would dump on mlm, and I went to see it with high hopes because I figured if nothing else, we'd promote it to all New Schoolers as a way to tell their prospects: This is how we do NOT do this business.
But alas, the old style revival meetings depicted in the movie, based on the director's Amway experiences years ago, were so dated – they represent a bygone era. No doubt some people still act this way, but we are no longer the naive audiences of 20 years ago. It's a much more skeptical marketplace today and there's no way anyone but the most backwards of folks would fall for the stuff shown in the movie.
At the end of the screening, I asked the writer-director Loki Mulholland if he thought he might want to appeal to the 13 million networkers by including a scene showing how some people are doing the business in much better ways…to contrast with the slimy methods shown in the movie.
"Well," he said, "one or two mlm company types have already told me they'd use this to show their reps how NOT to do the business." "But," he added, "why focus on 13 million networkers anyway when there are 100 million others out there?"
I came prepared to promote the film on my blog, and to buy 1,000 DVDs to give away as "here's how we don't do it" items. Instead, I saw a mediocre flick by a guy who wants to settle old scores, and play to "everyone but network marketers."
His request to the audience: If you have horror stories, please tell us and we'll include them. Geez, thanks. We didn't see enough in the movie?
What he doesn't seem to get is that most of those 'everyone elses' he's dreaming about don't care enough about our field to go see a movie or buy a DVD about it. Especially a mediocre one at best.
We do. And to turn us off is to lose his best audience of all.
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