About 2 1/2 months ago, I started an interesting experiment of putting user generated content on the back end of sales pages. This technique was first names "Sidetracking" by the now retired Wayne Yeager.
I thought I would share the results. First, let's look at the resources I devoted to this task:
1. I spent 25 minutes creating a suitable template.
2. I spent an average of 6 minutes per site to install my own Munius software (a very simple script that manages an article directory). I installed Munius on 11 sites that were all one page sales letters (actually two pages… the sales letter and a testimonial page).
That's 11 sites, so that's a total of another 66 minutes.
3. Interns have spent a total of 102 reported minutes moderating the received article submissions.
So the total time involved is 193 minutes or if we express that in hours and minutes... that's 3 hours and 13 minutes spread out over 2 /12 months. I generally work about 3 hours per day, so this is basically like me working one full day, but in reality interns handled 102 of those minutes.
The result? The site receiving the most articles had 326 articles submitted. Another site received 133 article submissions. That's 133 new pages of content on a site that would normally have two pages of indexable content... the sales page and the testimonials page.
So how well did it work in final goal... generating traffic? Pretty darn good. I see an average of 39.875 (let's just call it 40) new daily visitors to the sales page of each site (on average) that can be directly attributed to the sidetracking technique (just installing Munius on that same domain, but not linking to it from the sales page).
So, if I had paid someone $10/hour to do all of the above, I would be out about $35. However, I now have 438 new daily visitors. If my visitor value is only 10 cents (and it's quite a bit higher than that), that is $43.80 in new daily revenue.
Let's say I had to buy Munius at retail. The cost is only $105. That makes the total investment $140 for a daily revenue increase of $43.80 after only 2 1/2 months. That pays for itself in only 4 days.
I can't predict the future, but I have no reason to believe this isn't going to just keep growing. More and more folks are going to be purchasing Artemis Pro and submitting to these sidetrack content sites. More and more folks are going to be stumbling into them from the search engines and submitting articles directly using the article submission form. That is more and more content... more and more listings in the search engines... more and more traffic entering all of my product sites via one of these sidetrack pages... which means more and more people eventually visiting the home page of those sites, reading my sales letter and purchasing my products.
I would say this was a pretty successful experiment. For 6 minutes of installation time, I started receiving free content from others. That content didn't distract prospects considering purchasing my products, because there was no link on the sales page to that content. It was all buried on the band end of the site. The only link was from the content to the sales page, not the other way around.
Is that kind of painless traffic generation worth 6 minutes of your time?
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Details description about the wappush in opencds ...
By: MaheshJana | 01-08-2008
Details description about the wappush in opencds.And how they are working?
Why is ad sense retiring? profit decreases or privacy issues?
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Is that why the adsense stuff disappered suddenly from the right hand side of my gmail? Were there privacy issues or did that play a part?
Response to: The Golden Age of Digital Marketing - 23 July 2008
By: Ray | 25-07-2008
89N The Golden Age of Digital Marketing - 23 July 2008
It was with much interest that I read the report on the Netimperative Directors? Dinner discussing the golden age of digital marketing.
I completely agree that the marketing profession faces many challenges in its ambition to be taken seriously at the highest levels of business. As the various speakers highlighted, one of the key challenges is the perception of what marketing is.
Recent research carried out for The Chartered Institute of Marketing by Ipsos MORI revealed that 73 per cent of working marketers surveyed believed there was a large gap between the reality of what marketing does and how it is seen by other parts of the business.
Until marketing is recognised as a key driver of value in organisations, it will struggle to gain the respect of other professional business colleagues. However, marketing must earn that respect.
As highlighted by several speakers, marketers must reach out to colleagues in other functions and those at a senior level, and communicate clearly with them the value they create for the organisation, in terms they understand ? which in boardrooms is predominantly financial.
The Institute continues to promote the profession and attempt to change attitudes towards marketing in the wider business community. It has established links with various government departments to promote professional marketing, and has developed professional marketing standards that employers can benchmark their employees against.
The drive towards proper recognition and respect for the vital role marketing has to play in today?s organisations has to start with greater accountability and clearly demonstrating the value marketers create.
I am in no doubt that digital marketing, with its greater measurability, will be in the vanguard of marketers? increasing acceptance at the top table.
Ray Jones
The Chartered Institute of Marketing
25 July 2008
Economical test for salt in drinking water
By: Paul | 24-07-2008
Is there a simple test that will show the amount of salt at our well head and at locations throughout our house? We have a new home with a private well, and occassionally we get a burp in our plumbing resulting in a very salty taste in our drinking water. We have a soft water system and an RO system for drinking specifically. We would like to first check the salt content of the incomming water and then monitor the salt content throughout the house for a period of time. Consequently, we are seeking an economical way of testing for salt.
Outer banks
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what is the name of the town before you enter the outer banks nc?qt=q i want to avoid the saurday morning traffic in and stay in a hotel just beofre the outer banks the night before and head out early sat am
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How often can I take traffic school in the state of California?
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