Andy Lomax owns and runs Kudos Web Design one of the Leading Web Design companies in Manchester.
Building your business on the web is an intricate operation needing the application of a wide array of skills. You need the business skills of business model conceptualisation, business model testing and feasibility study; the artistic skills of design and layout; the language skills of copy and content writing; and the technical skills of programming and scripting. That's quite a handful and not something your average web design company would be able to handle.
Using a different company for each of these tasks could lead to chaos. So it's a good idea to entrust the whole project to an online marketing agency. With in-house specialists in all the required disciplines, such an agency can take your project from conception right through to finalisation. Meanwhile, you can get on with the tasks that really create value for your company such as product development. Let's look at the range of services such an agency can offer.
If your company is new to ecommerce, you need to determine the right business model for you. Then you have to carry out a feasibility study. These tasks are known as business model conceptualisation and business model testing.
If your business model is feasible, the next step is to find a home for your web site on the internet. For this you need domain registration and web hosting. The next step is to actually create your web site which involves determining and creating content and graphics and to set the layout and design. Plus you have to to equip your web site with the technical systems to support your business model. This could involves setting up a shopping cart, for example.
With your web site in place and functioning, you have to get traffic. You can do this in two basic ways. The first is to use search engine optimisation (SEO) to ensure your web site is found by those searching for your product or service. SEO is of two main types: on-page, which involves tweaking your page content and tags, and off page, which mainly involves building links to other web sites.
The second method of getting traffic is to use pay per click campaigns (PPC) such as Google ad words. This involves doing keyword research to determine the terms that your prospects will use to look for the type of products that your company offers. You then develop small ads for your product. These ads show up in the search results and each time your ad is clicked, you pay a fee. This is sometimes known as search engine marketing (SEM). Your business model might also use affiliate marketing to sell other people's products for a commission or email marketing which involves a sales campaign carried out through email.
The tasks and associated skills needed to put up a commercial website are considerable. One stop shop online marketing agencies can plan and carry out all the needed tasks will free you from a considerable administrative burden. Having all your online marketing solutions taken care of will allow you focus on the main strategic thrust of your operation.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Be A Success Online With Search Engine Marketing
- Search Engine Marketing Firm Will Place your Site at the Top of Serps
- Search Engine Marketing Firm Will Place your Site at the Top of Serps
- Search Engine Marketing - Hang Out And Be Found - Walk the Walk
- Search Engine Marketing - A Powerful Marketing Tool
- Improve your web traffic through Search Engine Marketing
- Search Engine Marketing - the New Face of SEO
- Make Your Online Presence Valuable With Search Engine Marketing Tips




Make Money with Affiliate Programs – Powerful Tools to Market Your Online Business
By: Diane Lane | 14/11/2009Merely having good affiliate programs that pay a lot by way of commissions is not enough if you want to make money with affiliate programs. You need to market your online business consistently and effectively. For that to happen, you need powerful marketing tools.
Promoting to Article Submission Service
By: amit | 14/11/2009If you are not creating articles for your website and your affiliate programs, you should. Why? Even though it may seem like a lot of work, and it may take you time to build -- articles add a valuable commodity to your site -- content. And my friend, the search engines and people alike are always on the lookout for good content.
Affiliate Marketing: A Cost-Effective Way to Advertise your Business
By: Angela Paul | 14/11/2009Find out how using affiliates to market your products can be a cost effective way to advertise your business.
Affiliate Marketing: How To Smash The Glass Ceiling
By: Angela Paul | 14/11/2009Do you experience an invisible “glass ceiling” that seems to prevent you from taking your affiliate business to the next level? You may find that this has more to do with you, than with the inadequacies of your affiliate program(s). This article identifies ways to break through the glass ceiling.
Affiliate Marketing And Promotional Materials
By: Angela Paul | 14/11/2009In preparing the affiliate marketing program, the online businessman must first find professional affiliates. One affiliate is not enough. Therefore, there should be a sizable number of affiliates that will create a significant impact on the sales of the online business. But once the affiliates have been recruited, the next important step for the online business is to provide his affiliates with promotional materials. A promotional material is a feature in the website or I...
Affiliate Marketing: Staying Away From Scams
By: Angela Paul | 14/11/2009Our website is dedicated to researching home business ideas and opportunities that can help you start a new home business or grow the one you already have. With Free complete package of ecommerce tools & how to.
Affiliate Programs
By: ronnish | 14/11/2009There are a lot of people who put in their time and energy into finding the best affiliate program so that they could easily make some fast cash. But, the truth of the matter is that no matter how good an affiliate program is, one can never make any sales unless people are willing to buy the products.
Choosing the Right Website Design Company for your Business
By: Andy Lomax | 26/09/2007 | ECommerceThe effectiveness of your website is critical to your business success so you really need a professional design company to get it up and running and keep on track in the future. But how do you go about finding the right company?
Website Design for Ecommerce: the Three Things you Must Get Right
By: Andy Lomax | 26/09/2007 | ECommerceYour ecommerce website is the interface with which you deal with your customers so it's vital that you get it right. Success in web design for ecommerce hinges on three factors - design, usability and search engine optimization.
Search Engine Optimisation - Key Facts you Need to Know
By: Andy Lomax | 26/09/2007 | SEOSearch Engine Optimisation (SEO) is a very hot topic nowadays and one laced with misinformation. With all the talk Google slaps and dances, it seems to have taken on the aspect of some black art. Here are the key facts you need to know about SEO.
Domain Registration - What you Need to Know
By: Andy Lomax | 18/09/2007 | Domain NamesYour domain name is your identity on the internet so getting it right is very important. Having the right domain name brands your business and makes it easy to find you online.
Your Guide to Getting the Right Logo Design
By: Andy Lomax | 14/09/2007 | ECommerceTo stand out in today's crowded marketplace, you need to make an immediate and memorable impact on the consumer. Effective logo design can help you stand out in the consumer's mind and result in loyalty.
Online Marketing Agencies: the Key to Web Site Success
By: Andy Lomax | 14/09/2007 | Affiliate ProgramsEstablishing an effective online presence is a complex undertaking requiring the application of a broad array of disciplines. it's a good idea to entrust the whole project to an online marketing agency who can take it from conception to finalisation.
Web Design Companies - How to Choose the Right One for your Business
By: Andy Lomax | 13/09/2007 | ECommerceIf you want a website that offers a total solution for your ecommerce needs, you need to find the right web design company. Here are some guidelines you can use to find the right firm for your business.
How Graphic Design Can Help your Business
By: Andy Lomax | 13/09/2007 | Customer ServicePerhaps you think that graphic design studios is just about drawing logo’s for you stationary such as business cards, letterhead, brochure design, and adverts. If so, think again. Effective graphic designers are a key tool in presenting your business to the world and communicating what your company's all about.