Pay-Per-Lead Affiliate Programs

Traditional affiliate programs mostly pay the affiliate a commission for every sale referred. Using those programs makes it necessary to send visitors who are likely to buy the products you promote; otherwise you won't make any commission at all. With a pay per lead affiliate program on the other hand, you get paid for referring visitors who doesn't even need to purchase anything, instead they only need to show some interest in the products or services promoted.

This interest needs to be shown in a predetermined way; just referring any visitor to the website will not cut it, which would be a PPC model. If you want to get paid for every visitor you send, you should sign up for a pay per click affiliate program, instead of a pay per lead. The benefits of pay per lead affiliate programs - vs. other commission types - are many, choosing the right PPL affiliate program makes it possible to earn money online, without needing to send visitors buying everything advertised.

With a website in a good niche, finding many similar programs with a pay per lead model is easy. Presenting you visitors with more than one option of whatever advertised, will make them more likely to try at least one of them out, if you are lucky they are interested enough to look at them all.

A very good Pay-Per-Lead Affiliate Program is COPEAC

What is considered a lead?

Not all niches use the pay per lead model in their affiliate programs, but in some areas online it is very common. If you have a website in one of the niches likely to use them, you can often find many PPL programs to choose from.

Mainly, the pay per lead model is used in areas with high margins and tough competition. The affiliate program will pay you for sending visitors showing interest in one of several ways:

• Filling out a form
• Signing up for a newsletter
• Asking for a quota
• Asking for a free consultation

While any or all of the above might not be easy to generate, it's far easier than generating sales for a similar affiliate program. Even though it doesn't pay just as much as a pay per sale model, some affiliate programs paying per lead will be very lucrative due to the amount of leads generated. Some of the best affiliate programs offer both a pay per lead option and further commission if the visitor referred converts into a sale or customer.

This combination is one of the most lucrative affiliate models available online, if you find such a program, make sure you join them and advertise their affiliate program as much as you possibly can.