The Internet is up and ready to do business. Are you going along for the ride? If you already have an online presence, what's your road position? Are you poking along in the slow lane, admiring the scenery? Would you like to ease into the fast lane where you could cruise in comfort? Here's an advertising strategy based on the pay per click (PPC) concept. It's the PPC affiliate Program.
What is a PPC affiliate program?
When you set up a PPC affiliate program, you affiliate your own website with another online store site for the purpose of generating more income. There are two types of PPC affiliate programs. One type of program pays a commission for every click. The other type of program pays a commission only on actual sales. The second system is known as pay per lead. The PPC system is used much more frequently than the PPL system. The PPC system has a faster pay-out. Many customers will click on the ad on the affiliate site, but statistically fewer of them will make a purchase.
How Does it Work?
Your affiliate provides the you with an ad with a built in link to his site. You put that ad on your site. There! That's the hard part! Now, every time a customer on your site clicks your affiliate's link, they see details of his services, and you get a commission. These range from $0.10 to $0.30 per click or higher. The amount depends on what arrangements you've made with your affiliate.
Be cautious when choosing an affiliate program. If your site traffic is very high your affiliate may view the ratio showing the number of clicks from your site to his , as compared with how many total people visit your site. It may seem to him that you're not sending him enough referrals.
Help! How Do I Get Started?
The first thing you need to find is a website to associate with. You do this by finding an online store which sells goods or services related to the ones which you're selling. For example, if you have a "Hand Made Quilt" website, you should look for websites selling quality threads, needles. etc.
When you get an ad from your affiliate to put on your site, make sure you put it in an obvious place. Make sure it's properly spelled and easy to understand.
Don't be discouraged, even if you don't have a website. You can quickly put up a content site. Try one like "Grow your Own Tomatoes" or "Kitchen Organization" and put your affiliate's ad on that site.
Now that you're online you must increase the traffic flow to your site. As always the best way to ensure traffic is by having your site look professional. It should be filled with top quality text and user friendly graphics. Then ensure a top search engine ranking by using the best keywords. Try linking your site to as many online sites as possible. Get linked to Web Communities, ezine articles and web forums. Start a Blog. The traffic will come.
Last Tips
If you've done well from your PPC affiliate program, you may be ready to try a two tier affiliate program. This strategy gives you the power to recruit affiliates. It's well worth considering, as it's a great moneymaker. You'll get a percentage of what is generated by your affiliate as well as the money from your website's clicks. Some companies give up to 50% on all referral sites.
Set up your PPC affiliate program carefully. Do all the adjustments, get it right, then relax. Just monitor the statistics showing site activity. How many visited? How many clicked on your affiliate's link? How much money is coming in? Well done!
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Is there an affiliate program that you would recommend for a small business? I would like to sign up for an affiliate program to help promote my website, inapinkbox.com, but seems like they all have startup fees. Do you know of any good affiliate programs that have no start up fees or a small one that is worth the investment? Thanks!
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