Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com
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Google has gone from being the #1 online search service to becoming a giant, wildly successful advertising company.
Who hasn't seen the little "Ads by Gooogle" text ads on any website page?
What Google brought the online world that has made them so insanely popular: contextually relevant ads.
Translation: ads that go with stuff people are already interested in – e.g. what they are already reading about. Visiting a travel site? The little Google ads you'll see offer luggage and other travel related fare.
Goodbye to ads we have no interest in. E.g. SUV ads on an environmental preservation site.
Google offers up ads on hundreds of millions of web pages, but only to the readers of THOSE specific pages, relevant to THAT specific content. Instead of putting the same product and service pitches on each web page. What a concept!
This is niche marketing – and Google has done it FOR the advertisers – who until Google, tried to pitch their stuff to everyone, like Ford Motor used to do.
Telemarketers pitched their stuff to the wrong people so often that the public rose up and asked the government to create the "Do Not Call Registry" – to get them to STOP calling us with stuff that wasn't "contextually relevant" to – i.e. not relevant to us.
Shall we follow Google's lead and become relevant to others? We focus on asking around for someone like you, who might like to know about something that has helped your achy knees, without surgery or drugs…
Or you might ask around for someone who who might like to know about a business of their own that they can do from home, like what you're doing…
Mass advertising is so over. Niche prospecting (for people like you) is what the world is responding to.
Shall we follow Google's lead?
Learn More About Affiliate E-book Marketing
By: Smita | 03/12/2008Getting an affiliate Ebook is an excellent way to increase your affiliate sales. You can actually take benefit of this trend in affiliate marketing , but you still have to have a good quality marketing approach.
Affiliate Marketing: What are Traditional Problems Buy and Sell Business?
By: bhawanpreet singh | 02/12/2008Having problems with your traditional buy and sell business? Then try out Affiliate Marketing and merely deal with a partner where you do not need to generate your own product. Instead, you only have to make your own money by advertising and endorsing another—´ commercial product. This emerging type of business online has been confirmed by many others as the most trouble-free and fastest way to initiate a personal business via Internet.
Why Affiliate Marketing is the Choice for Internet Business Owners?
By: neha | 02/12/2008Affiliate marketers earn commissions by selling other companies products online. This is the most popular type of Internet marketing and there are many reasons why it's so attractive. Companies online have discovered a great resource to increase the sales of their products by recruiting affiliates. Hugely successful companies such as eBay and Amazon offer their own affiliate programs to anyone interested in legitimate ways to make money online.
Affiliate Marketing: Most Popular Business Ideas Online
By: Gurcharan Singh | 02/12/2008A great way for both the affiliate marketer and the merchant to make money selling products on the Internet is affiliate marketing. Here we take a look at some of the benefits of of this form of online marketing from both the marketer and merchant's point of view and discover why it is such a popular online business idea
Affiliate Marketing Tips an Effective Website!
By: Anu G Khurana | 02/12/2008Affiliate marketing is making it possible for virtually anyone to come online and make money with little or no money You do not need to create your own product or service so it simply comes down to being able to generate sales. Learning how to sell online can be a great challenge for many people.
Boost Your PPC Effectiveness Through the Efficient Use of PPC
By: Article Manager | 02/12/2008With the help of efficient use of negative keywords, your resourceful Pay per Click (PPC) campaign can attract qualified traffic to a website, which in turn, will have the most spectacular affect on your sales directly.
How to Avoid Failure in Affiliate Marketing?
By: ginfo gthree | 02/12/2008People daily are trying affiliate marketing, and you may be one of them. It’s true that affiliate marketing is a very effective way of creating income online. When it works out, both the merchants and affiliates benefit on every sale.
Get Paid to Drive - is it a Scam?
By: Cliff Romeo | 02/12/2008This article takes a look at the emergence of "the free car" or "getting paid to drive" directory widely advertised on the internet. Is it really possible to have your vehicle wrapped by a major advertiser and get paid? Or is "the free car" directories just a scam?
And The Leading Cause Of Stress Is...
By: Kim Klaver | 30/03/2007 | Marketing"Reality is the leading cause of stress among those in touch with it." - Lily Tomlin Compare two lists of ten ways to cut back on stress. List #1. Top item: Find An Outlet - A hobby, like fishing List #2. Top item: Be passionate - About how your work improves people's lives Which...
The Great Players Of The World.
By: Kim Klaver | 30/03/2007 | MarketingDoug Rushkoff ("Get Back in the Box") is not the only one who insists that the work one does can and should indeed be something YOU so enjoy that it feels like play - not something to be "compensated for" because it's so dreadful, and so non-motivating that you only...
More Women Giving Up Work Outside The Home
By: Kim Klaver | 29/03/2007 | MarketingThe New York Times reported that women are "stretched to the limit" raising a family and working outside the home, and that they are choosing to stay home more these days, after four decades of marching to work. "Most of us thought we would work and have kids, at least that...
What Else Could Come Stuck To A Pop Bottle?
By: Kim Klaver | 29/03/2007 | MarketingSo, you're looking for innovative ways to introduce your product and not be just another one of the hundreds out there? How can you stand out? Here's a unique idea cooked up by a college student in Australia. She wanted to introduce a new little magazine, and wanted to bypass the usual...
For Love Or Money?
By: Kim Klaver | 29/03/2007 | MarketingOn a call the other night, one gal said she was changing companies because the one she was with wasn't paying enough for amassing customers, which is what she wants to do in her networking business. She's one of those who likes to find a product she loves, and then get...
Did We Fall Out Of The Box?
By: Kim Klaver | 28/03/2007 | MarketingIn his delightful and thought provoking book, Get Back in the Box, Doug Rushkoff explains how so many American companies have become the faceless, soulless things we love to hate. When there's no one running the show that loves doing the thing the company is supposed to do best, e.g. make...
How Would You Improve It?
By: Kim Klaver | 28/03/2007 | MarketingYou have ideas. Ideas about what can be done to improve Network Marketing. For example, what do you think can be done to: 1. Improve its image. 2. Improve the results you are (not) getting. 3. Improve how they pay you. 4. Make it so it's more fun to do it. 5. Attract better people. These are...
On Language Women Hate...
By: Kim Klaver | 09/03/2007 | MarketingEven though the business of direct sales and network marketing is made up of 80% women, the language used in front of the room and on websites, in autoresponder emails and everything else from corporate and upline is basically male. Business as the art of war. Language such as "We're going to...