George Dodge is host of Dan Kennedy’s Magnetic Marketing System where you can discover more than one great marketing idea for small business and get a FREE Dan Kennedy Audio CD.
Let me ask you a question. The answer is to the question is critical to your business success.
Do you fully understand the real nature of the business you are in?
Your instant response is of course, I'm in the [put your industry name here] business. For example, you probably said, of course, I'm in the real estate business, or the plumbing business, or the printing business, etc.
But that is only partly correct if you are the owner of the business. As the business owner, the real nature of your business is marketing the business you are in.
You may have the greatest service or the best product in the world, but if no one knows about it, you will soon be out of business.
One method of increasing the exposure of your business to your potential customers, is to conduct a marketing crusade.
You can compare this marketing approach to a missionary's work or the launching of a crusade because only the fervor and the determination of a missionary or crusader will assure your marketing success.
Missionaries are driven by more than just their desire to sell someone on buying their product or service. Rather, a missionary's goal is to convert the world to their way of thinking, their mission and their crusade. Only through such a conversion process can you expect to receive not just a customer, but customers for life.
When your business launches a marketing mission, it takes a different approach than traditional marketing.
Traditional approaches are taken and set aside in favor of our missionary or crusader's goal. In a traditional marketing effort, the real motivation for most marketing activity is just to make money. That's nice to do, but that's not all we need.
Every marketing effort, at this point, is tied directly back to its contribution to money coming in.
Now, as a missionary, your business goal becomes an effort to win your customer's lifetime business and loyalty. If your business' marketing activity is successful in changing the way your customers think about your business or products or services in such a way that the customer sees you as a vehicle to accomplish their goal and growth, then your goals and your growth will be a natural result.
As your business manages its sales growth properly, increased profit is going to follow. Immediate profits are nowhere near as important as long-term profits. To insure that you're going to continue to profit for the long-term, your real objective is to convert your prospect into a customer who shares your vision of what you're trying to accomplish and is a true believer.
Vision is a problem with the normal sales approach. There is no vision other than the short-term, which is to make the immediate sale. There is little or no real focus on back-end selling and the life time value of a customer, which we'll talk more about later on.
What is your vision?
Is your business focused on an area of interest to your customers, prospects or clients?
Are you driven fervently by the need to help them or yourself?
Why should others patronize your business rather than any other business? Or not do anything at all?
What can you do that will not only cause your customers to return again and again, but cause them to tell others to buy your products and services as well?
Can you take that vision and incorporate it with a main sales and marketing thrust, advantage or Unique Selling Proposition and use that for an advantage over your competitors?
A good marketing crusade will integrate all this together and soon have customers coming to you as a result of what Dan Kennedy calls a Magnetic Marketing System. If you were Jiffy Lube, you might call it a well oiled marketing machine.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Would You Use Meat Loaf in Your Targeted Small Business Marketing
- Explode Your Small Business Marketing With 6 Simple Keyword Research Steps
- Small Business Marketing Ideas: 4 Incredibly Inexpensive but Super Effective Ways to Grow Your Offline Business Online
- Camarillo Small Business Marketing!
- 5 Tips To Using Circulars In Your Small Business Marketing
- Will Internet Marketing Work for Your Business--Small Business Marketing Ideas
- Does Small Business Marketing Need Much Planning?
- 3 Affordable Small Business Marketing Strategies




With Or Without Google Sitemap For Your Blog?
By: Gen Wright | 08/11/2009A site map is a web page that contains all the links to your website. The question is, do you really need a site map for your site?
Domain Name - How to Buy and Sell
By: Gen Wright | 08/11/2009A domain name can be a very valuable asset for your online business. When promoted regularly, it can become a powerful brand that helps to boost sales. Visitors learn to trust a domain name given enough time.
Online Marketing Institution
By: Vincent Lim | 07/11/2009Day by day guide to Easy affiliate from scratch!
The Ultimate 3rd Party Trump Network Review
By: Rich Nicholls | 07/11/2009A 3rd party review on The Trump Network
Find A Niche And Fill It - The Real Secret Of Online Business Success
By: Steve Cowley | 07/11/2009This article takes an old business adage and reworks it for the modern era. It shows that the secret to online success may be to "Find A Niche And Fill It"! It looks at the relatively untapped niche of Family Personal Safety and recommends the brand new Save Your Daughters program as an ideal way to stake your claim within this exploding market.
How to milk your first $100 online
By: R.H Qureshi | 07/11/2009This article is dedicated to the newbie internet marketer and to those guys who have seen their end of money making online dream with few online affiliate websites, but they fail to milk even a single Dollar online.
Global Domains International GDI Week 11
By: Dan | 07/11/2009Here is the summary of my real experiences with Global Domains International GDI. It was another great week for me in Global Domains International GDI! I had 5 new affiliates join the business, giving me the Global Domains International GDI $100 bonus. This just goes to show that anybody, even a full time worker and full time college student like myself, can achieve this wonderful GDI bonus. All I did to acomplish this was do exactly what is written in my Global Domains International GDI starter guide.
Cellphone Cash Latest Marketing Idea
By: fencop | 07/11/2009Cellphone Cash Latest Marketing Idea. super product reviews and quality bonuses.
MLM Basics the Multi Level Marketing Business Model
By: George Dodge | 16/01/2009 | EntrepreneurshipMLM can be a wonderful method for achieving your personal and financial dreams, especially when combined with the power of the Internet. Unfortunately, many people do not understand the basic Multi Level Marketing business model.
Identity Theft And The Internet: How Not To Be A Victim
By: George Dodge | 14/12/2006 | InternetIdentity theft is a growing problem that has reached worldwide, astronomical proportions. Internet identity theft is on the rise and can have a huge, detrimental affect on your life by destroying your credit score and even leaving you open to criminal charges for crimes that are committed in your name. When...
Small Business Marketing Tip: Conduct A Marketing Crusade
By: George Dodge | 27/10/2006 | Affiliate ProgramsLet me ask you a question. The answer is to the question is critical to your business success. Do you fully understand the real nature of the business you are in? Your instant response is of course, I'm in the [put your industry name here] business.
Use Benefits And Specificity In Your Headlines To Suck Readers Into Your Sales Copy
By: George Dodge | 20/08/2006 | Affiliate ProgramsOften the most powerful headlines are those that include some specific benefit within them while simultaneously peaking the interest of the reader as to what may be inside the article.
Small Business Marketing: Risk Reversal Will Sky Rocket Your Sales.
By: George Dodge | 18/08/2006 | Affiliate ProgramsOne of the top obstacles that you have to get over is the prospect's sensation that they are at risk when buying from you. The more they feel that they are at risk, the larger will be their reluctance to buy.
Small Business Marketing: How To Determine The Lifetime Value Of Your Customer!
By: George Dodge | 01/08/2006 | Business"Lifetime value is expressed as the total dollar value of your average customer over the entire period that they're likely to do business with you.." - Bob Serling Determining a customer's lifetime value can reap big profits as you grow your business.
Residual Income Can Be Your Key To Wealth
By: George Dodge | 10/04/2006 | BusinessAre you standing at the door to wealth but can't seem to find the right key? There are many keys on the key ring that can unlock the door to wealth, but you have to know which ones they are and how to use them correctly.