Since text messaging first became available in 1996 it has a mass market communication platform and a cultural phenomenon of the 21st Century.
The use of SMS will continue to grow as companies turn the service into a critical business function. Text messaging's ability to immediately reach a customer anywhere and its low cost offer the ability to reach customers (external and internal) with a personally targeted message delivered "into their pocket in real time".
Used properly SMS marketing is really effective Customer Relationship Management as it goes a long way to giving information, knowledge and empowerment to customers and the understanding that "my supplier is really looking out for me". For example: an insurer or broker sending details of local emergency numbers such as hospitals and consulates.
It's not all about ring tones and logos. There are many different uses for SMS including notification, emergency advisories, scheduling, news and information and staff collaboration.
SMS can generate very high levels of response, but a campaign must leverage the medium's strengths and minimize its weaknesses. The key element of a successful campaign is value and entertainment. To market to someone effectively you must provide them value and / or entertainment in each SMS message.
It is also important that your campaign targets recipients who have expressly given their consent to receive messages from you. You must also provide them with a simple and free method of opting out from further messaging.
Successful SMS marketing is about:
- Saying the right thing.
- To the right person.
- At the right time.
The greatest strength of SMS is its immediacy. Examples of how to use it are:
Voting
Voting is an exciting way to engage your audience and let them have their say. Big Brother 3 created 3 million votes.
Instant Win
Instant win prizes where customers can find out if they have won a prize straight away really work.
Timed Vouchers
Timed vouchers drive footfall into your store, bar, club, theatre, cinema, petrol station etc and if you want user interaction then using a viral campaign where vouchers can be sent onto friends and family increases response. The SMS advises time the voucher becomes invalid.
Customer Service
Daily recipe ideas, special promotion alerts, diet tips, cocktail recipe ideas, music reviews, release dates, Top 10 charts, in store promotion alerts.
You are only limited by your imagination!
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Frequently Asked Questions
Why can't i SEND any text messages??
By: textproblems | 27-09-2008
i can GET texts but i cannot SEND texts! im positive i have enough credits, as i just put over 20 euros. when i call someone here (spain) i just dial their number and it's that easy. why can't i text ANYONE???? (i have Lebara)
Message Center Number
By: Eagletsam | 27-09-2008
I use Nokia N95. What is my Message Center Number for Celtel Nigeria?
A friend of mine removed his sim card from the ...
By: Sheeba | 26-09-2008
A friend of mine removed his sim card from the mobile phone as its not working, however when i called the number
the mobile rang, tried it again and it said it was switched off
Hi how can i load smsfree option to to my webpage
By: creator | 21-09-2008
hi how can i load smsfree option to to my webpage
Find all the mobile numbers that a person has
By: diablo | 17-09-2008
How do i find the other/all the mobile phone numbers of a person? The person has a Twin Sim facility i.e. sim card that has 2 different mobile numbers whilst you anly have 1 contract with the service provider. Each sim is 32k. The service provider is Vodacom or VSP1 and i suspect the second number is at VSP2.
Unwanted voice mail
By: chris | 17-09-2008
how do i get rid of voice mail on my t mobile pay as you go .i did not request it it just appeared on my phone.
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