"The challenge of success in the network marketing world is not about 'how do I change the worldview of people who are biased against me?' it's 'how do I find the people who are biased for me?' because we haven't used those people up yet."
So said Seth Godin to John Fogg in an interview last December.
Let's divide people up into three groups:
1. Biased against network marketing (mlm - multilevel marketing)
2. Biased for network marketing
3. Open, no opinion about network marketing
Anyone who's been in the business more than a week knows the futility of changing the minds and worldview of people who are biased against it, and who think that only low rent people do it.
Of those biased for it, many are in the business, or inclined towards that sort of business - i.e. building up people networks. So they're ours to lose by the way we talk about, promote and practice the business. Many people quit because they do not want to be perceived as taking advantage of or harrassing others, the way some networkers do.
Then there are the undecideds. This the group includes many people who would at least buy a product or service from a NM member, provided the person doesn't drive them away with strong-armed tactics or by insisting on bringing up the business - you know, selling to their friends.
Undecided story.
Lulu, 5 years in the business but not yet very successful, talked to a Ms. Undecided last week about her product, which has helped her. Lulu told Ms. U her personal product story, and the Ms. U. said she'd like to see the product. They made a date for next week…
The next day, Ms U called Lulu and said, "Say I don't want to sell this, or have home parties, ok?" (She'd obviously told someone else about this.)
Lulu: OK. No problem.
Lulu excitedly told her upline about the upcoming appointment, and asked for any tips. The sponsor told her to 1) bring all the scientific data for the product, so she could explain it all and 2)be sure to tell her about the business.
She came to me for advice about what she should tell her potential customer now.
What would you tell her? And how should she deal with her sponsor who of course will be calling to find out what happened?
Use the comments below. Give your reasons, and how long you've been doing the business.
Think of how many millions of undecideds there are for us out there to drive away and turn into the biased against camp, or win over or at least keep undecided.
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Got a Question? Ask.
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Frequently Asked Questions
Why japanese firms tend to be so competitive
By: merry thu | 20-07-2008
why japanese firms tend to be so competitive
Solicitation of family and immediate friends
By: Marilyn | 18-07-2008
I belong to an MLM compnay who told me that we can not solicite immediate downline people into another network markeing company we are involved with.
The products are non completing although they fall under supplements. They have different purposes. The first company limts us from doing any solicitiations with family and friends that we have brought in to their company into another company.
Someone told me that there is a law recently passed that makes this illegal.
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My company has had an inquiry from All Star marketing group in Hawthorne NY. I have been unable to find the names of the principles of that company
Multimap search campaign?
By: affilimate | 16-07-2008
Multimap are number 1 in google for "maps"? I'm interested to know what type of search terms they are struggling to get ranked for?
Events similar to the Machester Digital Roadshow
By: Nick Lapham | 16-07-2008
Hello, the Netimperative Regional Digital Roadshow- Manchester Date: Thursday 17th July 2008 is exactly what I need, but I shall be on holiday, are you planning anything similar at any other location? Nick Lapham
Car information , car sales , marketing
By: Michael | 14-07-2008
HOW MANY CARS SOLD PER DEALERSHIP ? Hello , I am trying to get information about the auto industry . What i would like to know is .... " How do I find out how many cars are sold , by dealership it possible ". Can I find that information by Market Area ......... ie. Hartford , Atlanta , Orlando , Nashville , etc. ........ new cars and used cars , Trucks and SUV's ? Thanks for your help .....
My name is Michael
e-mai BUSSINESS4MICHAEL@AOL.COM
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