"White hat" doorway – is it possible? Of course.
But at first few words abut usual way of getting visitors to your site.
To get a person to go to a site than others, it needs to be very visible in Search Engines. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Google, Yahoo and some other SE provides a service that can put a site or company's ad in their sites that can be shown when certain keywords are inputted.
Google AdWords was the first one and many internet marketers use this technology to get customers to their sites. Yahoo utilizes the same principle as Google's Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.
But there is one problem here – all these services are a paid advertising in fact. So the more you pay the more visitors you have.
But in many cases your payment for such type of advertising will be ineffective because of great competition between keywords and phrases. So one of the smart decision is to explore best keywords with additional tools. And if you purchase even the best software – such as Brad Callen's Keyword Elite for example – you still have to compete with other users of this software.
Is there something else? Of course! For example a well known doorways – a special websites with pages content optimized to only one keyword and redirection to the target site. But unfortunately this technology is prohibited by the main Search Engines.
Its so called "Black hat" decisions.
But if you turn on your brains you can easily look to this problem from unusual side and invent your own doorway using only "White hat" steps.
For example I can name only part of such "white hat doorways".
First of all its your own blog at the Blogger.com. If you'll post there your messages constantly for a period of several weeks Google will be glad to index your blog and Googlebot will follow all links that you'll put there.
Second is your participation in the Yahoo Groups. You can daily post your messages into the great deal of targeted groups with your links to your sales pages. In a week or two your site will be indexed with Yahoo and Yahoobot will follow all links in your messages too.
The third is publishing a free articles from the same area of business (or knowledge) directly into your site and/or into your blog and Yahoo groups pages.
Only these three simple steps will strongly increase popularity of you site and its pagerank.
And if you'll decide to make these steps for a few month you'll be surprised how many visitors will find your site with this "White hat" doorway technology.
Enjoy it!
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