ArticlesBase.com - Free Articles Directory
Free Online Articles Directory
07.08.2008 Sign In Register Hello Guest
Email:
Password:
Remember Me 
forgot your password?


You Have Been Taught All Wrong

Author: Patrick Ryall Author Ranking Blue | Posted: 27-11-2006 | Comments: 0 | Views: 164 | Rating:  (50) Article Popularity - Green (?) Got a Question? Ask.
Sign Up Now!

Get off the computer, stop the automation scripts and un personalised auto-responders.

Get on the phone, I cannot stress the importance enough of contacting your prospects.

They have responded to your advertising, they contacted you first; they need help and have a need that needs filling.

Their not asking you to send them information about your product or service they are asking for help!

I am not going to venture in to it now, because that is for tomorrow, but by sending the prospect information you are putting them on a logical emotion, this is a very cold calculating place.

This is not where you want your prospect to be. Emotion sells, people purchase based on emotions far easier than any other psychological trigger. 'Tomorrow psychological triggers'

Giving somebody unselfish educational help or asking for help, is subjective, has feeling and warmth associated with it. People make discissions based on feelings and emotions.
So don't think of calling your prospect as a cold call, it is not it is boiling over, when you start to understand that people are only searching for solutions to problems, it becomes all so much easier.
Now get on the phone and help someone.

How many times do I say this stop selling!
Everything you have read and been told tells you to build your business sell as much retail as possible make that money, it is the only way you will make it. Wrong
That is pretty much a formula to fail, why! It is selfish and self-serving attitude that flows through you and all your copy, it puts people off.

Our whole focus is not to sell, but to solution, 'to help people with their problems'. When you remove money from being your goal, it will come naturally, offer help understanding and commitment to their problems. Have a conversation with them not a sales call!

Changing your approach and thinking, many years ago I put a smiley face on our reception phone big yellow smiley face, anyone who picked up the phone saw it, before answering the phone this put a smile on every persons face that used the phone. Happiness conveys down a phone line.

Do not start your day with the thinking I have to call as many prospects today as I can and sign them to my business. Think of it as I am going to call as many people as possible today and see how many of them have problems, I can help to solve.
Now you are in a much better psychological state, not selling that is much better can you feel it?

Why does this work? People know what they want; they may not know how to get it. People will tell you what they want, they will tell you why they want it, and they will tell you why they do not have it yet.

They will tell you how they feel about their life and where they would like it to go. All you have to do is stop selling, be quiet and listen, look for body language, look between the lines not at just what they are saying. When you let, people talk about their situation, their barriers start to come down, and then the emotion will start.

They will feel their own uncomfortableness; with their situation, they want help. Put away your needs, it is not about you it is about them; once you start listening to your clients, they will start to listen to you. No one wants to be told what to do, do you?
In my early sales carrier I worked for a family friend, this is where I learnt more about marketing then anywhere else for many years.
This is what I called my apprenticeship, anyway this friend sold products the product I became best friends with was 'Exit Rust' a rust converter product for painting over steel before topcoat. The company was trying to get into the lucrative paint distributor market, many had tried before me, and failed, this is the reason I was given the chance in the first place. Off I went to the companies and came back the first day with orders for 300 cases of 24 bottles.

You see every rep before me had walking in the door and gone straight for the hard sell of this fantastic new product you just have to carry. Most companies are hounded by so many sales reps it is just not funny.

I went to the customer service desk introduced my self not the company I was working for, asked if I could talk to someone in purchasing. Why was the first question, because I have a solution to allot of your customers problems? I was allowed to see the purchasing rep

Once I was in it was easy, you must get many customers buying metal primer yes? I asked. Yes he said, but why are you here you said you had solutions to my customer problems, what problems he said. Rust problems I said would it be good if people could just paint this solution on and they can paint right over the top it and the rust is gone.

What I am getting at here is that old ways teach you to expect and welcome rejections, how many times have you been told every 'no' is one step closer to a 'yes' don't take rejections personally let it be water off a ducks back.

Sorry but rubbish take rejections to heart let them eat away at you, because they are rejecting you, your ways and your manner, you have just insulted your prospect.
When you understand that taking away the pressure of selling, you let the natural cause of their problems come through.

So are you telling me that everyone is going to say yes with your system?
Everyone one will respect you as a person and will not say no to you, they will feel you had their best interests at heart and a genuine feeling of wanting to help. 'With this approach you hardly ever burn a bridge'

Not everyone is ready for change, not everyone is ready for your business, not everyone has the motivation or want for change.
Let peoples own desire to change and their problems come through, change the way you think, approach people how you like to be treated. Nearly everyone is open to the idea of earning more money.

You are showing people your business all wrong, I bet nearly every one of you get your white board out, or lap top and get into your presentation. You are up there selling those benefits and how we are going to change your life.

How do you know this person wants to change their life, how can you know anything of what this person wants. Since you walked in the door, you have not shut up.
Get to know you prospect find out what is important to them, what are they looking for, once you have educated yourself, then you can do the presentation. Now you have an idea what the prospect is looking for, you can tailor your presentation to be relevant to your client.

Get off the computer, stop the automation scripts and un personalised auto-responders.
Get on the phone, I cannot stress the importance enough of contacting your prospects. They have responded to your advertising, they contacted you first; they need help and have a need that needs filling.

What are you doing? Do you like all the automated customer service systems 'press 302 for frustration'
People are human not robots do you like being treated like one?
If you do not know what your client is looking for how do you know what information to display to them?
Personalisation works.

Again, I refer to quality versus quantity, you have been taught to call and close, again this does not work effectively anymore, and it never really did.

If you let people talk, they will sell themselves and close themselves, people want a better life, and people want an easier life. Once you learn to start offering tools instead of telling people what they need your business no matter what industry it is in will boom.

Rate this Article: Current: 5 / 5 stars - 2 vote(s).

Article Source: http://www.articlesbase.com/affiliate-programs-articles/you-have-been-taught-all-wrong-75633.html

Print this Article Print article   Email to a Friend Send to friend   Publish this Article on your Website Publish this Article   Send Author Feedback Author feedback  
About the Author:

Patrick Ryall
Founder of the Teeing off Wealth Creation Program
YCWFH Affiliate Support and Wealth Creation
This article is freely distributable as long as this resource box remains intact.
© 2006 YCWFH all rights reserved.

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Comment on this article Comment on this article
Your Name
Your Email:
Comment Body
Enter Validation Code: Captcha


Related Articles

Everyting you Have Been Taught is Wrong!
By: Patrick Ryall | 29/11/2006 | Advertising
It has always been our belief that selling does not work, finally 15 years later the business community is finally starting to take on board ‘soft tactics' We have been using solution targeted marketing since we first started business, and have been perfecting the techniques for many years. Everything you have been told and taught is wrong.

I Rest My Case! Media Strike Again
By: Patrick Ryall | 30/11/2006 | Online Business
Until we take positive action as a network marketing community we are going to constantly be barraged with this kind of bad publicity. Network marketers of Germany have made positive strong ties with each other, until you change your thinking of competitors are your enemy; you will be forever taking a step backwards. YCWFH Affiliate Support Campaigning for changes to Internet marketing accountability.

Looking Towards a Brighter Mlm Future
By: Patrick Ryall | 27/11/2006 | Affiliate Programs
Over the years, we have seen corporations and business sinking more and more assets time and recourses into public relations. In today's tiny media world, consumer opinion can crush a company quicker than it took to write the business plan. We the MLM/Network marketing fraternity are faced with the need, to change the face of our image. We change more lives and produce more financial freedom than any other sector. Yet we are faced with one of the worst market perceptions you could ask for.

Rich Jerk Love Him Or Hate Him, He is Making Money
By: Patrick Ryall | 05/11/2006 | Affiliate Programs
If you haven't heard of The Rich Jerk by now you are probably new to the Internet or have been living under a rock for the past couple of months. "The Rich Jerk" is a controversial e-book that has its share of critics but in the end "The Rich Jerk" is laughing all the way to the bank with the #1 selling money making e-book at ClickBank.

We Must Join Affiliate Programs
By: Patrick Ryall | 05/11/2006 | Affiliate Programs
There is much more to making money on line than just joining a few affiliate programs and expect to be able to sit back and watch the money roll in.

Brand New Home Business Resources Website
By: VLADIMIR BLAGONIC | 22/01/2008 | Business Opportunities
Welcome to Abell Champion to life of abundance: a provider of news, updates, newsletters, support, continuing education, and mentoring, coaching, home business, merchandise, advertasing and home study courses all online for your additional value and for your convenience!

"5 Concepts That you Desire to Believe to Successfully Secure Spending Money
By: Hamza Davis | 01/05/2007 | Internet
Making scratch on the Internet is invigorating, difficult, rewarding, and flat out addictive.

Advantage & Disadvantages of Internet-marketing
By: Allen Thomason | 06/10/2007 | Internet
Learn some advantages and disadvantages of internet marketing today.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

How does MySpace and other Social networking sites help with SEO
By: megastarmedia | 31-07-2008
How does having a MySpace profile page with thousands of friends help a websites SEO? Mega Star Media INC www.megastarmedia.com  

Work from home
By: kwmaritza | 31-07-2008
Hello, i am looking for a job to do from my house and get paid, I am bilingual english- spanish , you can email me with any information. kwmaritza@aol.com  ,  THANK YOU!

Rhodium or Sterling SIlver
By: breter | 27-07-2008
When asking some jewelers if there items are sterling silver, they say that it is rhodium plated. does this mean that it is sterling silver with a rhodium plating or that it is just rhodium?

Cosmopolitan Dinnerware Diana
By: robrhonharris | 23-07-2008
I have a dinnerware set that is stamped on the back Cosmopolitan Dinnerware Made in U.S.A War-22-K-Gold Diana 011. Can anyone tell me something about it?

Small Scale Affiliate Marketing
By: Shikina | 22-07-2008
I'm looking to establish a direct affiliate relationship between myself (the affiliate) and one specific retailer that I deal with regularly. They're not looking for any other affiliates other than myself, but I need this to be a software-based solution. Anybody know of any generic code out there that I could modify and pass off to the partner? Are there any other solutions that don't involve paying huge upfront costs, or a recurring commission to a 3rd party network? Your help is greatly appreciated!

Value of limited edition 23-karot stamp set
By: John | 22-07-2008
Looking for value of Limited Edition "GREAT FIRSTS IN AVIATION" complete set of 23-karot gold stamps (Qty-30) issued by the government of the Commonwealth of Dominica.  This is set 3122 of 20,000 issued around 1978.  These stamps were purchased through Calhoun's Collectors Society Inc., Minneapolis. Minnesota

Q&A Powered by:
Powered by Yedda 

Latest Affiliate Programs Articles

How to Accelerate Your Audio Product Creation
By: Gen Wright | 07/08/2008
Creating information base products cannot get easier these days. You don't need to have great writing skills and you don't need to type faster as you can simply record your thoughts and ideas to create audio products like MP3s and CD series.

Are You Still Using Merchant Provided Landing Pages
By: Matt | 07/08/2008
However, by using the exact same tools as every other affiliate on the Internet you really have no way to set yourself apart from them and create a unique presence for your campaigns.

How to Promote Your Blog for Free Using Blog Search Engines
By: Gen Wright | 07/08/2008
If you're a true blogger who likes to start blogs, you understand how hard it is for a blog to get off the ground. Here are some tips on how to promote your blog for free.

Plr Articles and How Rules are Being Bent While Using Them
By: Manita PD | 07/08/2008
Article marketing was all the rage a couple of years ago, and it still is up till this day, because of one simple reason: content is king on the Internet. So how do you create your own articles? There are a number of ways to do it. You can visit the various Internet marketing forums and collect ideas from there.

Top 7 Internet Marketing Techniques for Affiliates
By: Jinger Jarrett | 07/08/2008
To create effective promotional campaigns for affiliate programs, you can use many of the same techniques product owners use. These tips will show you different ways to market affiliate products and tips for getting more from affiliate promotions.

Marketing Affiliate Programs On A Shoestring Budget
By: David Barker | 07/08/2008
Affiliate marketing programs sometimes give the impression that you can set up a successful business with little or no outlay. You may see lessons recommending that you pay to advertise. It could be ezines or any of a number of paid promotional activities. Some of these methods may start off free but the temptation is to upgrade in these programs because you are promised better results.

Benefits of Affiliate Network
By: M Wali | 07/08/2008
Most online companies have achieved remarkable success by drawing benefits from affiliate network. However, to have the right use of affiliate network the new online companies should have good affiliates programs.

Why Customer Follow Up is Essential in Affiliate Program Marketing
By: M Wali | 07/08/2008
Customer follow up is vital in increasing sales and generating commissions in affiliate program marketing.

More from Patrick Ryall

I Rest My Case! Media Strike Again
By: Patrick Ryall | 30/11/2006 | Online Business
Until we take positive action as a network marketing community we are going to constantly be barraged with this kind of bad publicity. Network marketers of Germany have made positive strong ties with each other, until you change your thinking of competitors are your enemy; you will be forever taking a step backwards. YCWFH Affiliate Support Campaigning for changes to Internet marketing accountability.

Everyting you Have Been Taught is Wrong!
By: Patrick Ryall | 29/11/2006 | Advertising
It has always been our belief that selling does not work, finally 15 years later the business community is finally starting to take on board ‘soft tactics' We have been using solution targeted marketing since we first started business, and have been perfecting the techniques for many years. Everything you have been told and taught is wrong.

Looking Towards a Brighter Mlm Future
By: Patrick Ryall | 27/11/2006 | Affiliate Programs
Over the years, we have seen corporations and business sinking more and more assets time and recourses into public relations. In today's tiny media world, consumer opinion can crush a company quicker than it took to write the business plan. We the MLM/Network marketing fraternity are faced with the need, to change the face of our image. We change more lives and produce more financial freedom than any other sector. Yet we are faced with one of the worst market perceptions you could ask for.

Conversion is your First Key to Success, It is Often the Hardest But Without It of Course We Have No Sales!
By: Patrick Ryall | 26/11/2006 | Affiliate Programs
Marketing on the Internet is far from dead, a great change is a foot, and with any luck, pay per email will come in. The days of un tested copy and slack sales techniques are over. Old-fashioned marketing and customer value adding are about to make a come back. Not that they ever went anywhere, just not many of you seemed to believe in it anymore. I look forward to this new time, and a completely new digital market place is about to be born. Internet marketing is truly still an infant.

The Begining of Wealth Part One
By: Patrick Ryall | 25/11/2006 | Coaching
How to safely double your income Without doing more work. Two Hundred Percent Gains in two years in the most hated sector in America How the World's most influential and wealthy family's make money even when Stocks, Bonds, and real Estate Lose Value Europe's secret currency We don't just train you in Business Marketing, we also help you make smart financial decisions. What we do with the money we earn can out profit our income streams at times.

The Begining of Wealth
By: Patrick Ryall | 25/11/2006 | Affiliate Programs
How to safely double your income Without doing more work. Two Hundred Percent Gains in two years in the most hated sector in America How the World's most influential and wealthy family's make money even when Stocks, Bonds, and real Estate Lose Value Europe's secret currency We don't just train you in Business Marketing, we also help you make smart financial decisions. What we do with the money we earn can out profit our income streams at times.

We Must Join Affiliate Programs
By: Patrick Ryall | 05/11/2006 | Affiliate Programs
There is much more to making money on line than just joining a few affiliate programs and expect to be able to sit back and watch the money roll in.

Rich Jerk Love Him Or Hate Him, He is Making Money
By: Patrick Ryall | 05/11/2006 | Affiliate Programs
If you haven't heard of The Rich Jerk by now you are probably new to the Internet or have been living under a rock for the past couple of months. "The Rich Jerk" is a controversial e-book that has its share of critics but in the end "The Rich Jerk" is laughing all the way to the bank with the #1 selling money making e-book at ClickBank.

Article Categories






Give Feedback

Sign up for our email newsletter

Receive updates, enter your email below