The main reason for planning and compiling a marketing strategy is to reach your target market with the creative message in your advertisement. But how can you do this effectively is you don't know your target market or have no idea what part of the mass market they "hide" away in. As network marketers we need to know who to identify our target market and know how to effectively advertise to them.

Integrated Marketing is a comprehensive approach to internal and external organizational communication. In IMC general advertising, sales promotion, direct response provide clarity, consistency and maximum communication impact. IMC is a concerned with the strategic coordination of all the messages and media used by an organization to influence the prospectus. In the IMC approach the different communication are in the form of arcs making up a 360- degree circle, at the center of which lies the cu

Public relation always has a corporate responsibility embracing stakeholder relations, social involvement, and employee relations, among others. However, in a marketing environment, public relations should also intend to contribute to the sales and marketing objectives of the company. For the purpose the company and its PR people can draw and formulate any type of strategy suiting their requirement.

Marketing communication functions within a marketing framework. Traditionally known as the promotional element of the four Ps of marketing (product, place, price, and promotion), the primary goal of marketing communication is to reach a defined audience to affect its behavior by informing, persuading, and reminding. Marketing communication acquires new customers for brands by building awareness and encouraging trial. Marketing communication also maintains a brand's current customer base.

The aim of this paper is to present Market Segmentation Strategy and the customer Relationship Management (CRM).