Permission based email has become a marketing standard simply because it works. In the world we live in, we are all bombarded daily with advertisements and sales. What a refreshing change of pace when we are asked if we want to receive the message. Our choices are being respected. Mutual respect and relevance are the two greatest assets when combined in any email marketing campaign. After all, it is all about them, isn't it?

Building leads and repeat sales takes time, but is well worth the investment. First, you need to have a relevant message. Second, make that personal connection, while building trust with your prospective clients and prospects. It is all about perception, theirs – not yours.

All email marketing campaigns have a very important mission. Their mission is to get to the recipient's in-box, get noticed, and read. As in any obstacle course, there are several hindrances to that campaign's journey, once you hit that send button. Do you know what they are?

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If you are going to jump into the lake of success, wear the right gear. If you are going to play for high stakes in the Global Internet Market, have the right software and team behind you. Without that, it does not even pay to play.