This article basically tells how the new deodrorant brands are failing in its efforts to establish themselves in the evoked set. This article is written from the Indian Perspective.

Whilst the majority of us would agree that sweaty-arm pits have about as much pulling power as a poodle perm, a new study reveals men’s perspiration in fact contains a chemical that enhances their sexual appeal. Go figure.

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In this article I will briefly discuss the action of pheromones, especially the ‘male sex' pheromone androstenone. I will also discuss the use of scents in general and attempt examine whether scents – particularly pheromones - are effective aphrodisiacs.

Pheromones are airborne chemicals which are emitted by humans and animals to attract the opposite sex or even the same sex for that matter if you are a gay or lesbian. It is now known that pheromones are detected through the Vemeronasal Organ (VNO) in the nose. Researchers have found that...