A change in logo design for Indian environmental film festival

Posted: Jun 03, 2011 |Comments: 0 |

At the request of the Center for Media Studies in New Delhi, LogoBee has updated the festival's old logo to one more modern and representative of this singular event's goals. According to CMS VATAVARAN, "it is a people's festival of environment and wildlife", which is to say everyone and anyone interested in sustainability and preservation of the environment can participate, be it filmmakers, the public, or diverse businesses. CMS VATAVARAN is beyond a simple film festival. It is not merely a place for observing the damage on our environment, it is also a place for discussing it.

The new logo underlines this aspect of the event. The previous logo represented a tree missing half of its leaves - admittedly a strong symbol for the devastation of the environment. In the new logo, the trunk of the tree is composed of a pair of people (each colored differently), the branches being their arms spread out in a wide, welcoming gesture, underlining the way the festival brings a diversity of people together. The new logo also insists on the "film" aspect of the festival, as the foliage of the tree is comprised of entwined film strip fused together with leaves.

At the request of the Center for Media Studies in New Delhi, LogoBee has updated the festival's old logo to one more modern and representative of this singular event's goals. According to CMS VATAVARAN, "it is a people's festival of environment and wildlife", which is to say everyone and anyone interested in sustainability and preservation of the environment can participate, be it filmmakers, the public, or diverse businesses. CMS VATAVARAN is beyond a simple film festival. It is not merely a place for observing the damage on our environment, it is also a place for discussing it.

The new logo underlines this aspect of the event. The previous logo represented a tree missing half of its leaves - admittedly a strong symbol for the devastation of the environment. In the new logo, the trunk of the tree is composed of a pair of people (each colored differently), the branches being their arms spread out in a wide, welcoming gesture, underlining the way the festival brings a diversity of people together. The new logo also insists on the "film" aspect of the festival, as the foliage of the tree is comprised of entwined film strip fused together with leaves.

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