Frbiz.com reports Trade-in appliance business firms to subsidize their own money to break the ceiling

Through national policies, the merchants, "hemorrhage" Mining Trade-stimulating effect. Yesterday, reporter learned from Suning, Dazhong and other stores learned that businesses began his own pocket, not only expanded the participation of trade-in home appliances category, also abolished the countries to develop part of the price ceiling.

Reporter learned yesterday, in large and medium electrical stores in the country under the color TV sets, refrigerators and other appliances on the basis of five categories, merchants launched its own trade-in humidifier and heating devices. According to reports, consumers can trade-in a direct increase moisture by 100 yuan. For the purchase price of 200 yuan in terms of the ordinary humidifier to participate in trade-in is equivalent to a half dozen.

Another appliance giant Suning Appliance is aimed at the washing machine trade-in make a fuss. Beijing Suning washing machine this week will be new ones subsidies "no limits", ie 10% of subsidies in accordance with national regulations, up 250 yuan at the state subsidies, the Suning commitment to the country's highest upper limit of the amount of subsidies. Such as the price of 5,500 yuan to buy a washing machine, consumers are enjoying the highest subsidies, 250 yuan, the Suning and then given 300 yuan of subsidy, so that the original 5,500 yuan a washing machine is now required to spend 4950 yuan can buy.

Trade-in policy on the appliance sales played a stimulating role. Latest statistics from the Ministry of Commerce, the National nine pilot provinces, municipalities and a total of five categories of WEEE recycling nearly 200 million units, the new appliance sales exceed 150 million units, sales of more than 6 billion yuan. This is before the industry is expected to trade-in policy can be driven 20 billion yuan less than the sales forecast slightly.

Beijing Gome relevant responsible person said that trade-in price ceiling 400 yuan subsidies for the country has already gone beyond the normal profits of a number of vendors point of strength in peacetime promotion of its benefits can not be realized.

"Even if no national trade-in subsidy policy, businesses will be ones who enjoy sales." Appliances expert advice pal, senior director of Luo Kai view that we should face up to the pulling appliance trade-in policy, since the limitation period of this policy than the long, short-term effect will be pulling discount. In addition, affected by the global economic situation, the consumer confidence, inflation expectations and other factors can lead to cautious spending.