Gaining the Advantage in Art Marketing Through the Internet

Posted: Jan 29, 2011 |Comments: 0 |

No one can afford to overlook the internet, even the art world today is gradually embracing this powerful tool.

Mention integrating internet and art and Sotheby's costly failure during the dot-com era immediately comes to mind. Eager to replicate the success by dot-com companies, Sotheby's invested 25 million to build an online auction site Sothebys.com in 1999. Things rarely turned out as planned. Sothebys.com switched partnership twice - first with Amazon, then with eBay. Within three years, the site folded and Sotheby's refocused on live auctions.

Sothebys.com quick demise left many professionals sceptical about online art sales.
Today, has professionals in the art world changed their views?

Many remain wary against the internet. Worries of art being digitally downloaded and copied are embedded in them. They are also concerned when artist's contact is publicly available, giving collectors direct contact to artists. To them, internet is a double-edged sword that has to be balanced carefully.


Nevertheless, the art world is seen experimenting with internet, albeit slowly. The unparalleled advantage the internet offers is permanent accessibility to every user. "Art in museums and galleries have opening hours, but the internet is opened, all year round" says Jean Khan, a private collector.

Art Basel Miami Beach, one the world's top art fair has launched a mobile application available for apple and blackberry users. Featuring interactive 3D-maps to navigate through exhibition halls, this handy application automatically creates access to global audiences who are unable to physically visit Miami. Users can also list artworks as favourites and share them easily with friends.

Art.sy, a start-up company based in New York is also involved in enabling discovery of new art with technology. Art.sy's proprietary search technology gives intelligent recommendations based on collectors' personal preference. Searching for art is made incredibly easy, without leaving the comforts of their homes. Art.sy raised $1.25 million from Google's CEO and other reputable investors late last year.

Apart from art fairs and start-ups, major art publications are also venturing into the virtual space after years of printing glossy hand-outs. However, having a website is hardly sufficient. Mobility is key now. C Arts Magazine recently rolled out a digital version for ipads which enables speedier loading time and easier browsing.

Younger generation are the collectors of tomorrow. Given their appetite for connectivity, art businesses must stay abreast of internet advancements in today's information age. Will consumers start to buy art online? Well, luxury goods are already being bought online. What's to stop us from buying art online?

Questions and Answers

Ask
200 Characters left
Rate this Article
  • 1
  • 2
  • 3
  • 4
  • 5
  • 0 vote(s)
    Feedback
    Print
    Re-Publish
    Source:  http://www.articlesbase.com/art-articles/gaining-the-advantage-in-art-marketing-through-the-internet-4130503.html

    Article Tags:

    buy art online

    ,

    asian art

    ,

    wall paintings

    Art Yii

    Asian art encompasses both history and time. Considering the rich history of Asia and its people, art trends usually fall under the culture and identity that define a nation. Traditional Asian arts are often passed down from one generation to another, allowing different people from all walks of life to experience the irony of Asian arts- simple and minimalist in its design, but rich and vivid in its process of creation.

    By: Art Yiil Arts & Entertainment> Artl Jan 19, 2011
    Art Yii

    Artwork for sale that is most sought by stores to serve as decoration to their shop is usually pop art paintings. Most of the subjects in this art pieces are used to match the kind of business in operation. These art pieces are not just set on the wall to serve as an ornate to the shop but anyone can easily identify its relation to the store.

    By: Art Yiil Arts & Entertainment> Artl Mar 05, 2011
    Jocelyn Apple

    Aside from cloth or surface where a fine artist paints his or her visual creations, there are other materials that are equally important to fine arts when we speak of wall painting, per se. Brush is a painter's ink pen where visual poetry and soulful expression is created.

    By: Jocelyn Applel Arts & Entertainment> Artl Apr 09, 2011

    How credible to buy art online is just like asking how reliable is work-from-the-internet in terms of giving one a competitive income. People work from home. It is online where they get salaried. Then what is questionable about money being spent back on the computer, too? Exhibits and physical galleries may be effective spots where to secure your soon-to-be treasured art pieces but there are advantages in buying art online that are incontestable, too.

    By: AssureMikel Arts & Entertainment> Artl Apr 04, 2011
    Jocelyn Apple

    Asians take pride of anything they possess which originated from the west or from Europe. This happens despite Asian art prevails in the market. Psychologically, anything associated from the first world is deemed to stand out. The logic behind is that even their aesthetic value is associated with the currency exchange rate.

    By: Jocelyn Applel Arts & Entertainment> Visual Artl Jun 09, 2011
    Jocelyn Apple

    Asian art cannot be underestimated in wherever angle you look at it. Just by considering wall paintings alone, one can notice that art belonging from this heavy-cultural continent is not just merely streaks of brush strokes or some squares that are piled up from one top of another

    By: Jocelyn Applel Arts & Entertainment> Visual Artl Jun 09, 2011

    This article is about learning. The way of learning how to use these powerful tools to dominate or just have fun online.

    By: thomasl Arts & Entertainment> Artl May 25, 2012

    Painting for sale and Art reproduction are in demand from different occasion period. Besides that there is a special time and appeal ,to network with all of them. There is no preplanned to obtain them:- On line or form a shop . You have to be keep in touch with some pointers that can directly lead you there and must provide the relevant material for which you are searching.

    By: robertmoore1l Arts & Entertainment> Artl May 23, 2012
    Ton Pascal

    "Leda And The Swan", by Leonardo da Vinci, is one of history's great art losses. From the surviving copies we can see its beauty, the masterly composition, and the complex emblematic symbolism. Leonardo went beyond the sexual act portrayed until then about this mythic story. The great popularity of this subject in the sixteenth century was due to the fact that it was then more acceptable to depict a woman having an act of copulation with an animal than with a man.

    By: Ton Pascall Arts & Entertainment> Artl May 23, 2012

    Art Reproduction tend to be terrific concept for decorating as they'll immediately provide beauty, add color and can enhance the actual overlook associated with home, office or even library whilst admire the very best quality duplication of unique artwork.

    By: architecturepaintingsl Arts & Entertainment> Artl May 23, 2012

    Oil paintings comes in all shapes and sizes and generally based on a variety of themes that appeal to all tastes. For oil painting, different painting materials are used like canvas and cardboard. Original oil paintings are most valuable art among other existing art, out of them some are valued at millions of dollars.

    By: robertmoore1l Arts & Entertainment> Artl May 22, 2012
    Art Yii

    From little to big-time businesses, corporate art has currently left an impression that its presence on your own gives the company a certain color and expression. Of whether or not the piece is really a Picasso or Damien's bold sculpture or to some handcraft produced by college kids, this piece is unquestionably a representation of a entire.

    By: Art Yiil Arts & Entertainment> Artl Jul 13, 2011
    Art Yii

    Numerous artists make large bucks if their style is wellA-acclaimed to fit corporate art. Who wouldn't get bewitched with much more than life-sized wall painting to hang amid the interior of the glass tower! An artist could be so good if large or well-renowned businesses look for his service as sole or as 1 with the company artists. And you are able to wager that big bucks follow him.

    By: Art Yiil Arts & Entertainment> Artl Jun 28, 2011
    Art Yii

    Why do little companies or other big corporations go for art rental than just buying the artwork outright? Thousands of dollars are spent for wall paintings to become set in the domestic front. Then how come companies who invest large bucks for workplace furniture would just lease an art piece than simply keeping it for great?

    By: Art Yiil Arts & Entertainment> Artl Jun 21, 2011
    Art Yii

    It's now typical for individuals to purchase artwork on-line most particularly to property owners who think about artwork as house decors. The believe in more than the web can even extend to purchasing for main furnishings at house which will make up the house inside.

    By: Art Yiil Arts & Entertainment> Artl May 19, 2011
    Art Yii

    Window covers are undeniably a major part of the home interior prior to thinking of what wall painting fits your home best. If you see a home with bare windows, then we can assume that her windows are well-crafted or artistically customized to fit the overall style of the house.

    By: Art Yiil Arts & Entertainment> Artl May 07, 2011

    Discuss this Article

    Author Box
    Articles Categories
    All Categories
    Quantcast