Himfr.com reports Asustek said the department intends to buy Toshiba laptops

According to Taiwan media reports, M & A Asus is now never likely to expand market share through mergers and strive in 2011 to become the world's third-largest notebook PC brand. Asus chairman Johnny Shih confirmed that ASUS did indeed consider the acquisition of Toshiba's notebook computer division. Once the merger between the two, the annual production scale of the challenge will be 30 million units, and that is expected to match that Lenovo and Dell, resulting in industry, major reshuffle.

Xi Juan last year, the global financial turmoil, market rumors Toshiba intends to sell notebook computer division, ASUS is one of Toshiba's preferred buyer. Johnny Shih confirmed market rumors, he said, the two sides had been in contact, Toshiba, Asus did not rule out mergers and acquisitions, and even with a reservation and the words, "Youcheng or not into, and now there is no answer."

ASUS has always stressed self-development in the past, relying on its own product research and development capabilities with live ammunition grab the market. This is also the first time relent Johnny Shih, Asustek does not exclude the acquisition of strategic decision-making. Johnny Shih pointed out that at this stage there are a number of mergers and acquisitions market, the subject, Toshiba is one of them.

According to a Gartner, statistics, Asustek notebook shipments in 2008 of more than 1000 million units, the sixth highest in the world; Toshiba won 13 million units, ranking the fourth largest. ASUS has announced notebook shipments next year, the challenges 16 million units, along with Toshiba, there are at least 13 million units next year, to 14 million units shipped strength, both when the merger market is expected to challenge 30 million units in one fell swoop the global market share, triple jump rankings, more than Dell, Lenovo, and pressed on.

In fact, Hewlett-Packard and Acer, Lenovo and other laptop brands have to expand market share through mergers and acquisitions, and successfully increasing market share. Analysts believe that in 2011, Asustek plans to become the world's third-largest notebook PC brand, the United States must stand on the market for at least the top five. But the United States a highly competitive market, hard to attack, ASUS is currently the United States share of less than 5%, ranked seventh from the top five brands are still far behind; other hand, Toshiba, then hold 11% share in the United States, ranking fourth, to quickly play into the U.S. market, Toshiba is undoubtedly a good ticket.

Johnny Shih pointed out that mergers and acquisitions to increase market share, although the fastest way, but we can not just make a temporary result of the decision-making; If they do not consider the overall situation, usually combined results will be losing. Johnny Shih said that although, through mergers and acquisitions can create short-term share of the rapid promotion, but the mergers and acquisitions involving long-term operation, in advance requires careful consideration, that is, before the internal decision-making must be different views on a variety of positive and negative views of a complete discussion.