Vera Wang Has Mastered the Bridal Empire(
Vera Wang is a legend in bridal field. She has mastered many of those lessons in the 20 years she's led her own namesake company. Vera Wang made a list for the Associated Press of 10 nuggets of wisdom she's gained in her career, not only as her own boss but reaching back to her time competitive ice-skating, leading the wedding fashion over 30 years. She is not only an editor, designer, but a philosopher. She's still on alert for new tricks and strategies -- guess that's tip No.10.
1. It's not just about what you design, it is who you dress.
Wang tackled the red carpet long before she launched her runway collection. She was, however, already making bridal gowns and competition skating costumes, so it wasn't a huge leap.
"I jumped into celebrity dressing when it was pretty new. There had been a moment of Scaasi with Barbra Streisand and Bob Mackie with Cher, but not in more recent times, so I jumped in with Valentino and Armani, and there was an article in Women's Wear about how I was dressing Sharon Stone," Wang says. "Now it's the fashion Olympics to get people to wear your stuff. ... The Oscars are killer."
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2. "I have spent my entire career styling, dressing and designing only for women. Never underestimate the client."
Wang says she doesn't give a thought to what men will think of women wearing her clothes. If the woman feels pretty and sexy, she is pretty and sexy. Winning her over is all that matters.
3. Luck helps too: It's better to be lucky than smart.
Sometimes the big break comes from something out of your control. Wang points to Jason Wu, designer of Michelle Obama's inaugural gown and many more outfits since then. He's a young talent worthy of all the hype and praise, but there are other still-undiscovered designers who are, too."Smart" comes into play when you recognize the lucky break you've been handed and make the most of it, Wang says.
4. Bridal: conservative, flamboyant -- you never know.
The bridal collection has to have much broader appeal and be targeted toward the client's tastes, Wang says. Most brides aren't as influenced by fashion trends as they are the vision of the wedding dress they've always dreamed of. She considers herself more of a costume designer in the spirit of Edith Head than a tastemaker when it comes to bridal.
5. It's not about the money. It's about the money -- always.
"We creative people don't like worrying about it, but to be in business today, you have to face the reality of the business climate," Wang declares. "I've redefined my business model constantly."Wang's current partnerships include more affordable lines at Kohl's and David's Bridal. Business deals that make sense -- and maintain integrity -- allow her to let the creative juices continue for her primary collection, which is costly, she says.
6. Ready-to-wear: always out of my comfort zone.
Vera Wang says: "Designing this is a torturous process. It's never easy for me, but that's been good. I always push myself out of my comfort zone. I don't see a reason to do it if I don't."
7. Everyone deserves true fashion at any price.
No matter how much something costs -- high or low -- it's an investment on the part of the shopper, and she should be getting something that looks good. Style should be democratic, Wang says.
8. Everyone's journey/route is different.
Wang says she tries hard not to compare herself to other designers, businesswomen, wives or mothers. Everyone makes choices based on their own situation and no one else will ever fully understand those decisions, she says, they can only second guess them."I've tried to create a life for me that is complete. The truth is, everyone's route is different. It doesn't mean one is better than the other, they're just different."
9. A pair of shoes or boots can create attitude in a second.
You aren't wearing the same persona in ballet flats as heels, and clunky Uggs create a different aura altogether, says Wang.
10. Fashion is expressive.
"Twenty years ago, fashion was all about rules: You wore a pump to a luncheon and a certain Hermes bag. Now it's about what works for you -- be preppy, downtown or Goth, or be all of those on a given day." Wang said, if you want to rule the fashion, that' impossible.
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