Article Marketing Is Not About Reaching Inside Your Customer's Wallet - Keys to Effective Article Marketing

Effective and compelling article marketing is most definitely not about reaching inside your customers' wallet. Number one - it's their wallet and if you were taught correctly, you never go into someone else's wallet. Number two - if you wanted to be a used car salesman, then writing is not your gig man.

To be an effective online article marketer you want to connect with your readers. You're there to help them solve their problems, not take money from them. Make this small switch in your head and it will do you a lot of good and your writing will be the better for it.

The ideal behind Article Marketing is to provide people with the information they seek - to hook 'em up with the connection they're looking for. Article Marketing is all about making connections. Developing relationships, however brief. It's about helping people solve their problems.

And it can be a mutually beneficial experience. You get back-links to your web-sites; people that like the way you put words together might visit your pages - and if you've hit the nail on the head, you've provided them a link in your resource box that makes sense with the article you've written and BAM! they find their solution for which they make an energy exchange and some of that energy gets handed on down to you.

That's all that money is anyway. Energy. Just like everything else.

So if you're writing your articles with the intent of stealing from people's wallets, well that energy is going to stick out like a sore thumb. Those people you're setting up are not there for you. They're not there for you to take from. You're there for them. And you need to be a help to them - not an hindrance.

Take the "money thing" out of your writing and you'll become a better writer.

Put yourself in their shoes, identify with your reader. Go out to the forums and find out what they're talking about, find out what matters most to them. Find out what they're looking for.

And then write an article to help them solve their problem.

Next time someone asks you what you do - tell 'em I'm a "solutions provider." I hook people with problems up with the solutions they seek.

You may not think this is cool, but to me it's a helluva lot cooler than trying to steal from someone's wallet. I'd much rather be a resource than a thief.

How 'bout you?