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First and Second Paragraph Dynamics
I use the first paragraph in my article to make a statement or ask a question, sometimes both. Using this type of approach I will once again reinforce the need to read the entire article. My headline was powerful and brought the reader to the article itself but sometimes a powerful headline is just not enough to keep a reader interested. Using a statement or question will help keep their interest.
I write quite a bit about Article Marketing so let’s use this for an example. If I were writing an article about generating top quality leads through Article Marketing I might use something similar to this:
Do you know how to get highly targeted, highly responsive leads to your website? Article Marketing is the answer.
In this example I used both a question and a statement. The question reinforces the curiosity of my reader, and of course they want to know the answer. My statement implies that I have that answer and they will find it if they read on.
In the second paragraph of my article I discuss the topic I have chosen, in this case Article Marketing and Lead Generation, and then lead right in to my bullet points. Here is an example:
Article Marketing is by far one of the best ways to generate the high quality and highly responsive leads that we all need. It is simple, easy, and costs nothing but time. This is how it works.
Following this paragraph I go directly into my bullet points, numbers, or sub-headings.
Craft your first and second paragraphs to educate your readers and lead directly into the meat of your article.
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