Discover How To Write a Magnetic Headline

Posted: Mar 24, 2011 |Comments: 0 |

This is the most important piece of article advice I can give you - the only way people will read your article is if you write a great headline.

If you don't use a magnetic headline then your article marketing will fail, it's as simple as that. People have a short attention span nowadays and even more so online and if your headline is not magnetic then they will move on without reading any further.

I was on a working holiday in Houston, Texas last year and was browsing in a bookshop that was full of old books and records. I could have stayed there all day! Anyway my attention was caught by a book title "The Ultimate Sales Letter" by Dan Kennedy.

It is an original copy published in 1990 and as I love anything by Dan Kennedy I bought it for $4 which was well worth it when I read it from cover to cover later that evening.

Some of the headline ideas I already know about and use but there were some fantastic new ideas that I found and have tried since with outstanding results.

The first one I saw and have used is the "who else wants" one. This implies that a lot of people know something that the reader of your article does not – very powerful technique. So you could use this in this way – "Who else wants a millionaire lifestyle from just a few hours of work a day".

Another good example of a great headline is "Give me just 5 days and I will show you how to attract women without effort".

So when writing your headline it is useful to remember the old tried and tested formula – AIDA, which stands for Attention, Interest, Desire and Action. In my old sales days we were taught this as the process of a successful sale and it works really well in your article marketing formula.

You get the reader's attention, stimulate their interest, create the desire and inspire them into action.

The way you can  use this in your articles is to grab the reader's attention with a magnetic headline then stimulate their interest with a compelling first paragraph followed by other paragraphs that create and build desire to know more and finish by inspiring them into action with a good call to action at the end of your article. The best way to do this is to leave the reader wanting to know more and inspiring them to click through to your website or blog so you can build a great relationship.

Questions and Answers

Ask
200 Characters left
Rate this Article
  • 1
  • 2
  • 3
  • 4
  • 5
  • 0 vote(s)
    Feedback
    Print
    Re-Publish
    Source:  http://www.articlesbase.com/article-marketing-articles/discover-how-to-write-a-magnetic-headline-4465477.html

    Article Tags:

    top article advice

    ,

    article marketing

    ,

    article advice

    1. Write a well informed and interesting article on your particular niche. The article should be approximately 400 to 500 words long using selected keywords that are related to your niche

    By: umairl Business> Online Businessl Jan 19, 2011
    Rob Metras

    Health care providers and services can enhance their operations and provide quality information by using article marketing in their marketing mix. Solo practitioners and clinics can provide timely and accurate information to consumers who are searching more and more for health advice. Practitioners and providers can grow their sphere of influence, in their community or on a regional basis by providing basic articles on items that they are asked everyday.

    By: Rob Metrasl Advertising> Brandingl Oct 13, 2008 lViews: 568 lComments: 1

    Distributing an article can be very time consuming but is most definitely worth the effort. Once your article is complete, reread it to be sure that you have made all of the points that you wish to make, check it for spelling and grammar errors, and you are ready to submit it.

    By: Lee Rulemanl Writing> Article Marketingl Sep 27, 2007

    Writing a “how to” or an informative article can be a great way to establish yourself as an internet marketing authority, while at the same time generating free leads for your business. For this reason, if you’re a newbie internet marketer I recommend writing one new article a day. It can be quite difficult however to constantly come up with new article topics. Listed below are some methods I use to come up with article topics.

    By: mattmossopl Internet> Internet Marketingl Jul 26, 2009 lViews: 103

    Article submission is a very long time consuming process, as you have to submit manually to thousands of article directories, other people simply don't have the passion or skills for writing.

    By: deepl Internet> Internet Marketingl Sep 07, 2008

    Every site has its own set of guidelines – but I think if you adhere to the following – more of your articles will get published. It is best to check each site’s set of rules (but who has the time) or follow this basic set of do’s and don’ts.

    By: Jmacl Business> Online Businessl Oct 15, 2009
    Umee

    Have you come across the term, gamification, before? Maybe you have and found you do not quite understand what it means. Put simply, it is a term used to have a person or group of person's complete tasks to gain a reward. More often, the more tasks one completes then more or larger rewards are gained.

    By: Umeel Writing> Article Marketingl May 26, 2012

    People always searching for information related to travel experiences online. Writing reviews and making travel recommendations the earn you a lot of money.

    By: collegeofcontentl Writing> Article Marketingl May 22, 2012

    Becoming a success in Internet marketing is not an overnight process. Getting good positions in search engines takes time and lots of content.

    By: collegeofcontentl Writing> Article Marketingl May 22, 2012

    Article marketing is not as hard as you think. All it takes is a creative mindset to learning new approaches, in leveraging the power of the internet to work for you.

    By: collegeofcontentl Writing> Article Marketingl May 21, 2012

    if you can produce content five days out of the week for two years, you can potentially earn a full-time living online.

    By: collegeofcontentl Writing> Article Marketingl May 19, 2012

    We all dream about that perfect job where it is an absolute joy to wake up in the morning and look forward to getting to your place of work rather than the reality of what most of us face. When you think back to when you were a child I am sure that you didn't expect to be working as a clerical or admin assistant, accounts clerk or window cleaner!

    By: Pearly Deanl Careers> Career Managementl Jun 13, 2011

    In most cases when submitting a building regulations application it is necessary to provide structural calculations in order to obtain full building regulations approval for your project. These calculations are required for any structural elements specified such as steel beams, roof trusses and in some instances foundations or under pinning. The calculations need to be submitted to building control, then checked and approved.

    By: Pearly Deanl Home Improvement> Remodelingl May 28, 2011

    It is a great feeling when you have built your website and it looks professional, glossy and attention grabbing. You know that if people see the site then there will be a good chance that they will buy from you but herein lies the problem.

    By: Pearly Deanl Internet> Internet Marketingl May 16, 2011

    In World War I, army tanks were not equipped with turrets until the French light tank known as the FT-17 was developed. Though the French tank only had a machine gun as its primary weapon, it set the path for the designs of modern army tanks. Compared to tanks used in the early days of World War II, tanks that were used in World War I were relatively large.

    By: Pearly Deanl Writing> Non-Fictionl May 10, 2011

    There are a lot of products on the market at the moment professing expertise with local offline consultancy. When you look into this a little deeper you see that a lot of it is smoke and mirrors and if you approach local businesses with some of their ideas you will be laughed out of the owners' office.

    By: Pearly Deanl Internet> Internet Marketingl May 10, 2011

    Discuss this Article

    Author Box
    Articles Categories
    All Categories
    Quantcast