How Copywriting Can Help in Search Engine Optimization
SEO copywriting is integral to any online marketing strategy that involves search engine optimization. SEO copywriting is measurable, trackable and provides high-quality leads that can result in conversions.
SEO copywriting can improve your online visibility and so it is important that you get your strategy right.
Here are some SEO copywriting strategies you can consider to improve the rankings of your website.
Write your web copy from the reader's perspective
Ensure that the web content is written from the customer's point of view rather than your own. Remember, a web copy is not a literary piece but a persuasive sales copy that is engaging and is able to persuade the reader to perform the call-to-action. The web copy should be able to answer the reader's question: "What is in it for me?"
Incorporate keyword phrases in SEO copywriting
The content on each webpage should include your keyword phrases that accurately describe your product or service. This not only helps you rank higher in search-engines but also ensures a better user experience. Users will click to your site from search engine queries when you provide relevant descriptions and HTML tags containing your strategic keyword phrases.
You must first identify your strategic keyword phrases for each page and then ensure that they are used in the title, description, and keywords meta tags, as well as in your content.
To identify the keywords, think from the customer's point of view as to what phrases they could enter into the search engines to find your offerings. You can also check your competition to see the keywords they are using.
Another way is to check your keywords out on WordTracker or Google's keyword tool. These tools maintain a database of keywords that reveal the words people actually use on search engines, and how popular these words are with competitors.
Once you have identified the keywords phrases, use them in your web copy. Remember that search engines work better with text than graphics and so ensure that your homepage copy has at least 200 to 250 words. Repeat your keywords at least three times in the copy, possibly more if the copy is lengthy. A good practice is to use keywords in headlines and sub-heads. You can also use hyperlinks so they stand out.
Incorporate keyword phrase in title and subtitles
Use compelling words that will draw users to your site. Start with important keywords at the beginning of the title tag. The title tag is like a one line ad that sums up what the visitor can read on the page. Avoid using your keyword phrase more than once in a title tag.
Break the web copy into small paragraphs with give subtitles with the keyword phrases where ever possible. Use bullet points to get an idea across. The more precise, direct and to the point the content, the simpler it is for the readers to understand what they stand to gain.
Incorporate a meta-description in the SEO copywriting
Add a meta-description because it's often used by search engines as your site description in search results. It's also used to help summarize websites when the spider robots index pages. When writing your description, make it compelling and relevant so potential customers will click to your page. Also ensure that the description contain several strategic keywords from the page. Search engines supporting description tags sometimes limit copy (150 to 400 characters), so place essential copy in the first 150 characters.
SEO copywriting takes time and requires attention to detail. If you're not a skilled writer, it could pay to hire a professional SEO copywriter. In either case, incorporating best SEO copywriting practices will be rewarding and you will see an increase in traffic to your website.
Pragya Katariya is a professional writer and marketing specialist with over 10 years experience covering a wide variety of subjects, from producing articles for print and online media to writing copy for brochures, newsletters and web copy in clear, concise language. For more information, please visit http://www.oceanbluecommunications.com/
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Article Tags:
article writing
,article marketing
,copy writing
,seo copywriting
,search engine optimization
,copy writing for seo
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