The Clickable Resource Box

This article explains a few things about the resource box, and if you're interested, then this is worth reading, because most of this information comes straight from the article marketing pros. Careful reading to the end virtually guarantees that you'll know what they know.

A resource box is what you usually find at the end of an article. The resource box is also known as the "author’s bio" or "article byline." It is also called a "sig" which is short for signature. There are certain things to be placed in the resource box which you must never forget about. The resource box must contain the name of the author, a brief description of the author, a brief description of the author's website and a link. If a reader likes what they read, they will want to find out where the article came from and read more. The resource box will be their link to the source of the article and the author's website so they can further research the subject that they are interested in.

Like the article itself, the resource box must attract and hold the attention and interest of the reader. While the resource box covers only a small space, providing the correct content for your resource box will lead the reader to visit your website.

So what would be good content for your resource box? Basically it would be an invitation or "call to action" involving keywords. If possible, the keyword or keyword phrase in the resource box should be hyperlinked so it leads to the author's website. It's quite good for getting your article recognized by the search engines. There are many tools that you can find on the internet -- both free and for sale. Another thing that you can do in the resource box is place the invitation to your website before your actual biographical information. Online, this will increase the chances of the reader clicking on your link. Just think of the resource box as a somewhat continuous, naturally flowing part of the article.

Remember, you only get a small space for your resource box so you better make the most of it. Try to catch the attention of your reader with resource box content that can make them give a second look. Unlike TV ads, you don’t have visual aids to make your point. But you do have the reader's power of imagination. With the right content, you can intrigue them.

Just provide informative content that makes an impression, content that flows into the resource box, and people will click the link in your resource box. You only got one chance to impress them. Never underestimate the power of the resource box. It may be small in size, but it's an important aid in driving traffic to your website.