Tiva Kelly is the Head of Article Coaching and offers advice to authors at Article Marketer, a highly popular article distribution service. Learn how to market your small business by submitting articles through Article Marketer.
As a writer getting started in article marketing, you'll need to learn the basics of how to write an outstanding "about the author" box. What is an "about the author" Box?
When you submit an article to a directory for article distribution, you will be given the option of placing information in the section below the body of your article. This portion of the article is called the "about the author" box.
Since most article distribution sites place high priority on SEO articles and frown upon self-serving articles, they use a separate box to provide contact information "about the author". The purpose of this box is for writers to provide a link to their website.
What Makes an Outstanding "about the author" Box?
You need to know exactly what to put in your "about the author" box, as well as what not to put in it. The most important things to include in this box are your name, your credentials and a relevant link. The links don't need to take your customers directly to your home page. A good idea is to place one homepage link and one link to a page that is relevant to the article you are submitting for article distribution.
The key to writing an outstanding "about the author" box is to keep your focus. Write an entirely new "about the author" box for each article you submit. Write the information in the resource box so that complements the information in the body of the article itself. The idea behind article marketing is that your article is picked up by many different publishers and it is marketed towards the target audience. Potential customers will be able to read on your niche topic, already interested in the topic and services you offer. It is your job to entice them to click on your links. As long as you stay focused and provide the most relevant information and links, you will come across as an expert in your field. Customers will be more likely to visit your site.
On the other hand, it's not a good idea to fill the "about the author" box with personal details or irrelevant information. Links to articles or websites that do not directly relate to the topic of the article you are submitting must be avoided.
SEO and Article Marketing
You may not realize it, but the information you placing in the "about the author" box when you submit an article to a directory is also picked up by search engines. For this reason, it's not only important to write SEO articles, but to include it in your "about the author" box that will help your articles get attention. You can build relevance with search engines by creating a new "about the author" box with each article you write for distribution. Sure, it's less work to copy and paste the same information in all of your "about the author" boxes, but you are missing out on search engine traffic being directed to your site if you submit an SEO article without paying attention to the "about the author" box.
Writing an outstanding "about the author" box is a tactic used in article marketing to increase article distribution, maximize the search potential of your SEO articles and successfully build back links to your site.
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