Writing Powerful Content for Readers and Search Engines!
It's important to capture the attention of your readers quickly in any writings that you do. There's no better place than in the title of your article. Try to use two or three of your keywords in the title if at all possible. Many people look at the title and make a choice of whether to read any further or not. By making your title keyword specific you can target a broader reading audience much quicker.
Some writers feel that the longer the title of an article the better. The length of your title doesn't really matter as long as long as you capture the attention of your reading audience and they continue to read your article to the end. Try to put yourself in the mind of your readers and think as they would think about what you're trying to convey to the masses.
There are hundreds of article online discussing every topic one can imagine. Your only edge to get people to read your article may be the targeted title you finally end up with and publish. The title is the first thing people look at so be very careful when deciding what you end up using for a title.
Once you've got the title that will captivate the attention of your readers, then you must focus on the content of your writing. You are not writing a mystery novel here so don't keep your readers in suspense. In your first paragraph be specific about what you're writing about using keywords that best describes your thoughts that can be found in the content of your article. Unless you get to the point rather quickly, your readers will quickly exit your writings and go to a competitor's article that may captures their attention.
An equally important element that must be considered is the acceptance of your writings by the search engines. Writing for page rankings with the search engines is vitally important to a successful marketing campaign. The content of each site, blog, forum or article should be focused on pleasing the search engines with proper formatting as well as good keyword specific copy. A good rule of thumb is to use 5-7 keywords or keyword phrases well positioned in your article that are specific to your subject matter. Don't use any keyword more than about 5 times in the full content of your article. Avoid keyword stuffing at all cost.
Be extremely cautious not to overdo the amount of keywords in your article. There are varied opinions by optimization specialist regarding what percentage is acceptable with the search engine without getting nailed for keyword stuffing and spamming. Some say from 3-5% is the maximum you should consider while others may go as high as 10% saturation of keywords to total word content. My personal opinion is why take the chance ….try to stay more to the low side with 5-6% ratios for acceptable saturation guidelines.
Be specific rather than using examples and metaphors. The search engines are robots not humans so you must be specific with good relevant keywords and phrases in all of your content.
Use short paragraphs for the benefit of your readers. Many individuals scan read and will read only the first few words of a paragraph. Your reading audience online is totally different than if you were writing a book. People on line are looking for answers to specific questions that are affecting their lives right now. If they want to read about witches and goblins they can go to Barnes and Noble and buy volumes of that type of reading material.
With the information available on line today people will spend an incredible amount of time skimming over volumes of material on any given subject before making a final choice for any purchase. Knowing this before you write will give you a competitive edge and a whole new perspective on how you write. Use this information to your advantage. Writing in small chunks will help those readers who skim read and permit them to make their choices much quicker than having to read volumes of unrelated information. Many people will read your title and closing remarks and then make a choice of whether to read the content of your article or not.
Write your articles in plain and simple English so your readers will feel totally comfortable reading what you have to say. Once you start getting technical, using fancy words or getting political you will lose a good share of your reading audience immediately.
Once you've stated your case and told your story about your product or service in the main content area of your site or article, then do a short recap at the end to help simplify the process of choices for the readers to buy or not to buy. You are reinforcing features stated in your article and many readers will remember only two things in this whole process which is the title of your article and the conclusion area of your writing.
In Conclusion: Write a captivating title using two or three keyword specific title for each article relative to the content you've written about in your content area. Use keywords and phrases in the content area with a reasonable percentage of keywords to total words ratio used in the article. Make it easy for your reader to scan read making the purchasing process a more positive outcome. Do a summary, conclusion or overview of your article and ask for the order in some form of a bi-line section found at the bottom of the article.
The eBiz Solutions Team is standing by to help you learn to write powerful copy for your website, blogs and articles. Call today for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
Questions and Answers
Article Tags:
blm traders
,larry l miller sem seo consulting
,article marketing
,article directories
,automated marketing tools
When marketing online, every possible marketing tool you have at your disposal, should be used on every marketing campaign you're involved with. Some programs work for one type of promotion, but may have little to no value when used in other marketing campaigns. When you're considering starting a new marketing campaign, look at the marketing tools you have at your disposal and determine which of these tools best fits your current online opportunity.
We've talked about article writing, article directories and article submitters in some of our recent articles; however, we haven't discussed how a good meld of these marketing tools can substantially increase your online presence with users as well as with the search engines. "Let's Build Your Business Together"
Not everyone is cut out to be a successful entrepreneur and there are reasons why some people achieve their online goals and why others who seem to work much harder can't seem to get the hang of it. I know, because I was one of those people who couldn't get the concept simply because I was more interested in finding a shortcut to online success rather than paying attention to someone who was making this whole marketing concept a profitable venture. "Let's Build Your Business Together"
Every website owner has the desire of earning "Top Positions on Google" and other fine search engines. Just like in fashion, old styles will return as the hottest fashion every so many years, so it is with trends within the internet marketing business. It is predicted by some experts that article marketing could well be the next dot com explosion. "Let's Build Your Business Together"
If you're like most of us, you hate to write about anything, especially if you think you have to write something on a regular basis. The question is often ask, "Isn't there an easier way?" The answer is yes, however, you may have to work twice as hard to accomplish your marketing goals. Article marketing is becoming the method of choice for most of the big name successful online marketing guru's in today's marketplace. Regardless of the kind of product or ...."Let's Build Your Business Together"
Over the last few years, blogging has gained a lot of popularity with the general public and can be used in multiple ways by businesses, groups or individuals. Our focus today is going to be on the advantages of blogging as it applies to the online marketer. Blogging is an affordable way to promote any business, political view, discuss any variety of subjects and can be posted on the internet thru various easy to use methods. Constructing a blog correct ..."Let's Build Your Business Together"
Have you come across the term, gamification, before? Maybe you have and found you do not quite understand what it means. Put simply, it is a term used to have a person or group of person's complete tasks to gain a reward. More often, the more tasks one completes then more or larger rewards are gained.
Becoming a success in Internet marketing is not an overnight process. Getting good positions in search engines takes time and lots of content.
Article marketing is not as hard as you think. All it takes is a creative mindset to learning new approaches, in leveraging the power of the internet to work for you.
if you can produce content five days out of the week for two years, you can potentially earn a full-time living online.
Daily practice in article writing will surely make you an excellent article writer. But you should also try to gain good expertise in content writing and have your own blog that carries your ideas, concepts and views on different topics.
One of the most affordable promotional activities you can do when building an online business is to write informative articles about your business opportunity. I'm not talking about a long sales letter going on for page after page to try to get the reading audience to purchase their product or services. I'm talking about providing important relevant content ... "Let's Build Your Business Together"
Designing a web site is a process that requires a lot of thought, especially if you want your site to get recognized by the search engines. It's one thing to build an attractive, flashy site for the users, but it's a totally different process to design the site for both the search engines and users. Many web ... "Let's Build Your Business Together"
Search Engine Optimization (SEO) is vitally important if you want to have any chance at all of becoming an online success. If you are not familiar with the ever changing techniques of optimization then you need to contact a reputable Search Engine Optimization Specialist to get the help you need to become successful. SEO involves a number of marketing strategies that when all melded together can enhance your overall performance exponentially. A pro ... "Let's Build Your Business Together"
Writing is an excellent way to create informative articles for distribution in Article Directories, Blogs and Forums. If you write your own articles it will be even more special because you have a personal satisfaction of knowing that you've helped other fellow marketers succeed on the internet. Another advantage is that you can link your new writings to your web site, which is considered as new content by the search engines. You may want ... "Let's Build Your Business Together"
Building a friendly search engine web site is important if you expect the search engines to send targeted users to your site and keep sending their robots back to index your site for higher page rankings. There are diverse opinions by many web site builders on what should be included in a well designed web site and what should be ignored. The key here is to make a web site appealing to the internet users with some eye appeal; however, few web desi ... "Let's Build Your Business Together"
Discuss this Article
