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Alternative Advertising

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Displaying Results 1 - 15 for alternative advertising

Buying and Selling Alternative Advertising Media in a Down Economy

... more efficient, buyers must be able to find all asset information relevant to their campaign-which, in turn, helps them find you!  This most alternative advertising media management companies create profiles which allow sellers to provide ... Read Read: Buying and Selling Alternative Advertising Media in a Down Economy

By: Jeff R. Lamb | 09/04/2009 | Multimedia

Giving Back to the Community or Alternative Advertising in Disguise?

... on the freshly laid pavement.Is this an example of a company taking advantage of an opportunity to use outdoor advertising/alternative advertising tactics or is this a story of charitable donation and a caring business? Well, why can't it ... Read Read: Giving Back to the Community or Alternative Advertising in Disguise?

By: Jeff R. Lamb | 02/04/2009 | Multimedia

Alternative Advertising Teaches People How to Dance

... and the brand, using all the relevant tools at their disposal.Although many people are criticizing both the brand and the alternative advertising company for using regurgitated material, the fact that cannot be argued is that they were ... Read Read: Alternative Advertising Teaches People How to Dance

By: Jeff R. Lamb | 13/02/2009 | Advertising

Ten Forms of Alternative Advertising Opportunities You're Not Using (But Should Be)

... can be found in the centers of nearly every major city worldwide. Recently, the issue of ensuring that these alternative advertising forms are safe and secure digital media has become an issue of paramount importance. Waste Receptacles: ... Read Read: Ten Forms of Alternative Advertising Opportunities You're Not Using (But Should Be)

By: Jeff R. Lamb | 13/08/2009 | Advertising

How to Reach Baby Boomers with Alternative Advertising Techniques

... Advertisers can reach them at the check in, when going through security, while waiting on flights or picking up luggage. Alternative advertising opportunities are abundantly available in and around airports, including in-flight advertising ... Read Read: How to Reach Baby Boomers with Alternative Advertising Techniques

By: Jeff R. Lamb | 06/07/2009 | Advertising

Alternative Advertising Campaigns Doing the Impossible: Reaching Mothers

... demographics around. Advertisers can ensure their message makes its point by using the following alternative advertising and out of home options and finally get mothers to get the message. In-Store Displays -                One effective ... Read Read: Alternative Advertising Campaigns Doing the Impossible: Reaching Mothers

By: Jeff R. Lamb | 09/07/2009 | Advertising

Alternative Advertising Techniques to Help You Reach Sports Enthusiasts

... . Health Clubs                        Fitness centers and health clubs are a great way to get this group's attention. Alternative advertising messages are delivered in a unique environment and with frequency to regular users. Consider ... Read Read: Alternative Advertising Techniques to Help You Reach Sports Enthusiasts

By: Jeff R. Lamb | 20/08/2009 | Advertising

Media Fragmentation is a Good Thing for Alternative Advertising

... storm in less time than ever before.Adoption breeds customization. This is especially true of technology used in alternative advertising. Looking at the evolution of television, it's interesting to note the growth of networks, the advent of ... Read Read: Media Fragmentation is a Good Thing for Alternative Advertising

By: Jeff R. Lamb | 07/11/2009 | Multimedia

Alternative Advertising Techniques and Tips to Reach College Students

... circles of influence than other demographics. If they like what you have to offer, they will assuredly tell their friends about it.Here are a few alternative advertising strategies and locations that make reaching this diverse group easy: ... Read Read: Alternative Advertising Techniques and Tips to Reach College Students

By: Jeff R. Lamb | 03/09/2009 | Advertising

How Advertisers and Agencies Can Reach Consumers Where They Live

... together a campaign on the local, regional or national level can seem overwhelming. To help streamline this process, alternative advertising companies offer a single resource to these disparate opportunities. These teams actively reach out ... Read Read: How Advertisers and Agencies Can Reach Consumers Where They Live

By: Jeff R. Lamb | 09/01/2009 | Multimedia

Alternative Media Companies Take Advantage of Opportunities

... (complete with their new logo, of course) on Times Square, minutes before midnight.  The best use of technology by an alternative advertising campaign was to utilize the camera-equipped cell phones of the millions of celebrators across the ... Read Read: Alternative Media Companies Take Advantage of Opportunities

By: Jeff R. Lamb | 26/01/2009 | Multimedia
Paul Ashby

Consumers are Bombarded With Advertisements…

... forms of advertising. Paid editorial models have contributed to the erosion of trust between reader and publication. This proliferation of alternative advertising is causing consumers to question the authenticity of advertisers motives. ... Read Read: Consumers are Bombarded With Advertisements…

By: Paul Ashby | 06/12/2007 | Marketing

Web 2.0 World's First Wiki All-in-one Internet Advertising Portal

... directly with the advertisers. This allows the user to remain anonymous if they so desire. Alternatively, advertisers can direct people straight to their website, blog, or company details through the simple-to-use splashÔ pages. ... Read Read: Web 2.0 World's First Wiki All-in-one Internet Advertising Portal

By: newswire | 06/10/2007 | Advertising

The Rise and Rise of Alternative Media

... and implications from this study are compelling and important, and should continue to enforce what many alternative advertisers have been saying for some time: alternative and out of home media are the best means by which to reach your ... Read Read: The Rise and Rise of Alternative Media

By: Jeff R. Lamb | 01/10/2009 | Advertising

In-Car Study Shows Outdoor Advertising and Out of Home Media on the Rise

... , transit or placed-based media, this report contains useful information covering all segments of alternative advertising. If anything, the report can provide some insight as to how the tides in the world of alternative advertising are ... Read Read: In-Car Study Shows Outdoor Advertising and Out of Home Media on the Rise

By: Jeff R. Lamb | 08/10/2009 | Advertising

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