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Alternative Media

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Displaying Results 1 - 15 for alternative media

The Rise and Rise of Alternative Media

... distraction from the boredom that accompanies long lines and public transportation.The two findings above reinforce what many alternative media advocates have always believed to be true: due to its ability to appear anywhere people work, ... Read Read: The Rise and Rise of Alternative Media

By: Jeff R. Lamb | 01/10/2009 | Advertising

Standing Out in a Fragmented World with Alternative Media

... in-house, smaller regional agencies who typically don't buy a lot of outdoor or alternative media turning towards the medium, there are more places to target. With all this fragmentation, how do you effectively and efficiently compete? Be ... Read Read: Standing Out in a Fragmented World with Alternative Media

By: Jeff R. Lamb | 03/12/2009 | Advertising

Alternative Media Companies Take Advantage of Opportunities

... (complete with their new logo, of course) on Times Square, minutes before midnight.  The best use of technology by an alternative advertising campaign was to utilize the camera-equipped cell phones of the millions of celebrators across the ... Read Read: Alternative Media Companies Take Advantage of Opportunities

By: Jeff R. Lamb | 26/01/2009 | Multimedia

Buying and Selling Alternative Advertising Media in a Down Economy

... an accredited alternative advertising partner, they're all available at your fingertips. Since the economy isn't as bad as it seems for buying alternative media assets, that means that now isn't a bad time to be selling media assets either! ... Read Read: Buying and Selling Alternative Advertising Media in a Down Economy

By: Jeff R. Lamb | 09/04/2009 | Multimedia

Media Fragmentation is a Good Thing for Alternative Advertising

... media mix because consumers are looking for it ...and demanding it.The broad array of companies and assets that alternative media companies represent can help media planners and buyers fill a new and important niche in reaching consumers at ... Read Read: Media Fragmentation is a Good Thing for Alternative Advertising

By: Jeff R. Lamb | 07/11/2009 | Multimedia

In-Car Study Shows Outdoor Advertising and Out of Home Media on the Rise

... increase in the amount of time people are spending in-car. That's thirty-one percent more time for potential exposure to alternative media.  The study also reports where consumers stop to shop on their way home from work. It found that ... Read Read: In-Car Study Shows Outdoor Advertising and Out of Home Media on the Rise

By: Jeff R. Lamb | 08/10/2009 | Advertising

Asset Owners & Media Companies: Expand Your Reach

... may be a local company trying to build awareness in the community. It may be a regional advertising agency folding alternative media into its client's marketing mix. It may be a national or international brand developing a coast-to-coast, ... Read Read: Asset Owners & Media Companies: Expand Your Reach

By: Jeff R. Lamb | 16/01/2009 | Advertising

Open Media Graduate Jobs in the UK

... a portfolio of design and writing material to dazzle online editors. The growth of video sharing sites and alternative media on the Web has created a need for impartial observers for non-profit organizations or political campaigns. ... Read Read: Open Media Graduate Jobs in the UK

By: Rupal Patel | 30/05/2007 | Careers

Resisting Media Hype

... makes you feel good instead. For instance, I buy spiritually enlightening and socially conscious magazines. 2. Find alternative media that celebrates women instead of demoralizes them. Some magazines I particularly like are BUST and ... Read Read: Resisting Media Hype

By: Esther Kane | 29/05/2007 | Women's Issues

Ten Forms of Alternative Advertising Opportunities You're Not Using (But Should Be)

... that you see on semi-trucks are not always ads for the cargo inside? Truckside advertisements are a great form of alternative media that can provide exposure for a brand or product that will be seen for miles: literally. Think of them as ... Read Read: Ten Forms of Alternative Advertising Opportunities You're Not Using (But Should Be)

By: Jeff R. Lamb | 13/08/2009 | Advertising

Alternative Marketing: What’s the Buzz?

... in today’s environment the bludgeon is less effective than the virus, when it comes to selling their products. No matter what you call them, alternative media depend on the social influence of Connectors. This group of people seems to have ... Read Read: Alternative Marketing: What’s the Buzz?

By: Sofia Kaylee | 28/09/2008 | Online Business
David Little

Rethinking The Media Mix

... networks have been launched, accounting for $1.2 billion in advertising this year. What's in your media plan? Maybe it's time you rethink your media mix alternatives. This may be the moment to redirect a portion of your advertising budget ... Read Read: Rethinking The Media Mix

By: David Little | 24/10/2006 | Multimedia

Alternative Advertising Techniques to Help You Reach Sports Enthusiasts

... . Health Clubs                        Fitness centers and health clubs are a great way to get this group's attention. Alternative advertising messages are delivered in a unique environment and with frequency to regular users. Consider ... Read Read: Alternative Advertising Techniques to Help You Reach Sports Enthusiasts

By: Jeff R. Lamb | 20/08/2009 | Advertising

How to Reach Baby Boomers with Alternative Advertising Techniques

... Advertisers can reach them at the check in, when going through security, while waiting on flights or picking up luggage. Alternative advertising opportunities are abundantly available in and around airports, including in-flight advertising ... Read Read: How to Reach Baby Boomers with Alternative Advertising Techniques

By: Jeff R. Lamb | 06/07/2009 | Advertising

Alternative Advertising Campaigns Doing the Impossible: Reaching Mothers

... biggest spending demographics around. Advertisers can ensure their message makes its point by using the following alternative advertising and out of home options and finally get mothers to get the message. In-Store Displays -               ... Read Read: Alternative Advertising Campaigns Doing the Impossible: Reaching Mothers

By: Jeff R. Lamb | 09/07/2009 | Advertising

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