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BoothmanshipArticlesDisplaying Results 1 - 15 for boothmanshipTrade Show Booth Staff Training Essential ... gets a big kick from it. Hill specially orders the bills from the bank and hands them out to booth staff people who are asking the right questions of visitors or who do their work with style, enthusiasm and, of course, good boothmanship. Read Who Put All These Trees in the Forest? Making Pre-show Promotion Stand Out!There's a lot of pressure on marketing departments today: a tightening economy and increasingly competitive environment means that every promotional effort must generate a positive return. Every decision has to be viewed critically, and ... Read The Power of Asking Questions: 7 Strategies to Discovering What Your Prospects Really NeedMake no mistake -- you're in a rough spot. Exhibiting is a competitive environment. You're vying for attendee's attention, against companies that are larger, better-funded, with newer exhibits and cooler ideas than you've got.
What ... Read Good Shows in Bad Times: Exhibiting When your Industry is in CrisisRight now, chances are you'd rather be in any industry than mortgages and home loans. A few months ago, pet foods were on the hot seat, and a good while before that, high tech was under a laser beam of disgruntled scrutiny.
Every ... Read How to Avoid Eating your Words: 10 Essentials for Networking at Tradeshows and EventsEvery moment at a tradeshow is important. This includes, of course, all of the time you're on the show floor. Add to that the time you're not actively exhibiting but are on or near the floor -- visiting other exhibits, grabbing a bite to ... Read Eight Effortless Exercises to Improve Tradeshow PerformanceTradeshow exhibitors have something in common with the rest of humanity: We’ll do what is easy, but avoid what those things we find to be or perceive as difficult. It doesn’t really matter what sphere we’re talking about: human nature ... Read After the Show: Self Analysis a Critical Component to Improve PerformanceContinual improvement is a goal for many exhibitors. Knowing that tradeshows can play an integral role in a company’s marketing campaign, they’re committed to doing the best job they can this year -- and a better one next year.
To ... Read Mystery Shoppers Enhance Tradeshow PerformanceEverything’s perfect. The display is beautiful, your team is well-trained, you’ve got fantastic giveaway items and the best pre-show promotion you’ve ever had. This is going to be the absolute best tradeshow ever.
Are you sure? You ... Read Creating a Realistic Tradeshow Budget: How to Avoid Nickel & Dime-ing yourself to DeathHaving a realistic tradeshow budget is crucial for your exhibiting success. It’s imperative to include all of the costs associated with exhibiting in your financial plan, yet many exhibitors fail to take this crucial step.
It’s ... Read Betting on your Future? not a Good PlanRecently, the lottery in NY -- the state I call home -- reached a record jackpot, larger than ever before. When I penned these words, the grand total of funds just waiting to be won was over 340 million dollars. As you can imagine, this ... Read Athletes Train: Why Don’t You?There’s nothing like watching an athlete at the top of their game -- the sprinter racing to the finish line, the star center sinking the game winning shot. They make it look absolutely effortless, as if it was the most natural thing in the ... Read Winnie the Pooh™ and You…at the Tradeshow?At first glance, there’s no connection between Disney’s Winnie the Pooh and tradeshows. The same is true of Piglet, Tigger, and the rest of the gang. What could this cuddly group of childhood favorites possibly teach us about exhibiting? ... Read Are you “cell”ing yourself Short?Cell phones have changed our world. With few exceptions, we can now talk to anyone we like whenever we’d like. The staccato symphony of ring tones accompanies us through our days: from the morning commute to the crowded restaurant at ... Read No Brainers: 27 Low or No-cost Ways to Improve your Next TradeshowThere are lots of ways to improve your team's performance at tradeshows. From snazzy new displays to intensive training to rewards and incentives for top producers, it's difficult to even count the myriad ways What's not difficult is to ... Read Bring On the Baby EyesThey say, "you can't teach an old dog new tricks" -- but if that old dog is an experienced exhibitor, he'd better learn some new tricks to stay alive in today's competitive tradeshow environment!
Recently, I had a range of experiences ... Read Searches related to: boothmanship
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