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Exhibitor Staff Training

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Displaying Results 1 - 15 for exhibitor staff training

Avoid Booth Staff Duds: Thirteen Essential Questions You Have To Ask

... These people should be motivated self-starters, able to think on their feet and work with little or no direction. 3. Has staff training been organized? To ensure success, prepare your team with all the skills and tools they need. Training ... Read Read: Avoid Booth Staff Duds: Thirteen Essential Questions You Have To Ask

By: Susan Friedman | 07/02/2006 | Marketing

Niche Marketplace Demands Exhibitor Efficiency

... as quickly as enthusiasm for new ideas. You'll have to do more with less. In this new environment, the key to exhibitor effectiveness is efficiency. It is crucial that you make the most of your limited resources to promote a wide ... Read Read: Niche Marketplace Demands Exhibitor Efficiency

By: Susan Friedman | 29/10/2006 | Marketing

The Secret Weapon Every Savvy Exhibitor Should Use

It's time for a visualization exercise. Are you ready? Picture this: You're standing, with your booth staff, in your exhibit at a large tradeshow. This is one of the best shows you regularly participate in as it attracts a sizeable ... Read Read: The Secret Weapon Every Savvy Exhibitor Should Use

By: Susan Friedman | 27/11/2006 | Marketing

Athletes Train: Why Don’t You?

... jump shot. The same is true for exhibiting. The truly great exhibitors don’t just show up at the show and automatically know how to turn in a great performance. They’ve trained for the event, making sure that they’ve got a good ... Read Read: Athletes Train: Why Don’t You?

By: Susan Friedman | 27/03/2007 | Marketing

The Power of Podcasting: What Exhibitors Need To Know

... in Iceland!-- and any length. Some are a few minutes, others go for over an hour. Podcasts have two distinct traits that will appeal to exhibitors: 1. They allow the listener to multi-task: Many of our clients are busy, busy people. ... Read Read: The Power of Podcasting: What Exhibitors Need To Know

By: Susan Friedman | 29/05/2006 | Marketing

5 Mistakes Made By Trade Show Exhibitors

... experience about the product which has been exhibited in the show. Therefore, you should first train them well and place them to exhibit the trade show. Besides hiring experienced staff, you should also gather some knowledge and experience ... Read Read: 5 Mistakes Made By Trade Show Exhibitors

By: Sophia Drew | 10/11/2009 | Business

Just a Click Away: Using the Internet to Facilitate Your Market Research

... forum always filled with heated debate. It will cost you little, if anything, to provide these items, yet will help you keep exhibitors engaged with and committed to your show. Of course, these techniques work best when they augment ... Read Read: Just a Click Away: Using the Internet to Facilitate Your Market Research

By: Susan Friedman | 05/05/2006 | Marketing

27 Exhibiting Do's and Don'ts

... that new exhibitors would benefit from knowing. Ask about attendee demographics, exhibitor's requirements, and what assistance you can expect from the show's staff. 3. Do: Start planning early. Regular tradeshow exhibitors routinely ... Read Read: 27 Exhibiting Do's and Don'ts

By: Susan Friedman | 29/10/2006 | Marketing

Protecting Your Interests: Using Competitive Intelligence Gathering Techniques at Tradeshows to Safeguard Your Bottom Line

... staffers in with the command to protect your interests without equipping them to do so.  Here's how you start that preparation: Prior to the show, study the exhibitor list. Identify which companies you already know, and make special note ... Read Read: Protecting Your Interests: Using Competitive Intelligence Gathering Techniques at Tradeshows to Safeguard Your Bottom Line

By: Susan Friedman | 29/08/2008 | Intellectual Property

Creating a Realistic Tradeshow Budget: How to Avoid Nickel & Dime-ing yourself to Death

... The lower your costs are, after all, the easier it will be to generate a positive ROI on your show! The reality is, however, that most exhibitors don’t pay close attention -- or any attention at all! -- to some of the items that make ... Read Read: Creating a Realistic Tradeshow Budget: How to Avoid Nickel & Dime-ing yourself to Death

By: Susan Friedman | 06/05/2007 | Marketing

Who Put All These Trees in the Forest? Making Pre-show Promotion Stand Out!

... marketing strategy. This means taking advantage of every opportunity to maximize the return on show participation: before, during, and after the show. Many exhibitors do a great job at the show, but lackluster or non-existent efforts prior ... Read Read: Who Put All These Trees in the Forest? Making Pre-show Promotion Stand Out!

By: Susan Friedman | 26/05/2008 | Marketing Tips

Fighting The Fear

... to changing circumstances.With that in mind, there are three universal concepts that should prove useful to every exhibitor:1. Highlight the BenefitsMake it very clear how the attendee will benefit from doing business with you: increased ... Read Read: Fighting The Fear

By: Susan Friedmann, CSP | 20/04/2009 | Marketing Tips

Bring On the Baby Eyes

... , interesting people -- that it's easy to get overwhelmed and find yourself unable to function. To be an effective, efficient exhibitor, you have to 'tune things out' and focus on your own exhibit. It's a defense mechanism. This defense ... Read Read: Bring On the Baby Eyes

By: Susan Friedman | 27/11/2006 | Marketing

Six Advantages to Virtual Trade Shows

... or breathtakingly realistic. The simplest assemble a series of pages, each one a virtual booth for an exhibitor, plus instant messaging so exhibitors and attendees can talk in real time. The more complex are complete environments like high ... Read Read: Six Advantages to Virtual Trade Shows

By: Susan Friedman | 13/02/2009 | Marketing Tips

By the Rocket's Red Glare: What Fireworks Displays Can Teach Us About Tradeshows

... saying this: "I don't know how they do it. Every year it's the same thing, but they keep making it better somehow." Wouldn't every exhibitor love to hear that about their booth? It appears that the fireworks companies have mastered what ... Read Read: By the Rocket's Red Glare: What Fireworks Displays Can Teach Us About Tradeshows

By: Susan Friedman | 24/08/2006 | Marketing

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