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Joy Gendusa

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Displaying Results 1 - 15 for joy gendusa

Do Entrepreneurs Need a Degree in Marketing to Succeed?

... marketing, email marketing, Search Engine Optimization, advertising and publicity campaigns? Let alone how to use them effectively?” Joy Gendusa*, CEO of direct mail postcard marketing firm PostcardMania, gives tips for unburdening ... Read Read: Do Entrepreneurs Need a Degree in Marketing to Succeed?

By: Karla Jo Helms | 30/10/2007 | Marketing

Corporate Responsibility: Parenting in the Workplace

... . Gendusa of PostcardMania feels it is her responsibility to offer such a benefit. “My employees give me the better part of their days,” said Joy Gendusa. “I want their lives at work to be as close to home as possible and if that means ... Read Read: Corporate Responsibility: Parenting in the Workplace

By: Karla Jo Helms | 30/10/2007 | Human Resources

The Pitfalls of Email Marketing

... -relationship-based revenue streams is his forte. He teaches email marketing at marketing boot camps organized by Joy Gendusa, CEO of PostcardMania, and Marsha Friedman, CEO of Event Management Services, Inc. to business professionals ... Read Read: The Pitfalls of Email Marketing

By: Karla Jo Helms | 18/11/2007 | Marketing

The Marketing-sales Dilemma

... or don’t want), beyond what they just need.” Valtin teaches Sales at marketing boot camps organized by Joy Gendusa, CEO of PostcardMania, and Marsha Friedman, CEO of Event Management Services, Inc. to business professionals nationwide. ... Read Read: The Marketing-sales Dilemma

By: Karla Jo Helms | 18/11/2007 | Marketing

Marketing Outside-the-box = Getting Ahead

... tons of ideas in “a stream of consciousness” at marketing boot camps attended by entrepreneurs nationwide organized by Joy Gendusa, CEO of PostcardMania, and Marsha Friedman, CEO of Event Management Services, Inc. On an immediate ... Read Read: Marketing Outside-the-box = Getting Ahead

By: Karla Jo Helms | 18/11/2007 | Marketing

Direct Response Advertising, is Everybody Really Doing It?

... . He imparts his knowledge to entrepreneurs from many different industries nationwide at marketing boot camps organized by Joy Gendusa, CEO of PostcardMania, and Marsha Friedman, CEO of Event Management Services, Inc. One factor ... Read Read: Direct Response Advertising, is Everybody Really Doing It?

By: Karla Jo Helms | 30/10/2007 | Marketing

Can Small Businesses Benefit From Pr?

... . Marsha has been teaching entrepreneurs for years the power of publicity. She enjoys doing so and has joined with her dear friend, Joy Gendusa, CEO of the fast-growth direct mail postcard marketing company called PostcardMania, to ... Read Read: Can Small Businesses Benefit From Pr?

By: Karla Jo Helms | 30/10/2007 | Marketing

Brand your Business

... for marketers that already understand the concept of repetition. (For more information on repetition and how this works in marketing, read "What the Heck is a Campaign and Why do I Need One" by Joy Gendusa at www.postcardmania.com.) Read Read: Brand your Business

By: Joe Niewierski | 26/08/2006 | Strategic Planning

Reward Programs Go Beyond Airline Miles

... supply of resources. How can a customer service oriented company increase the number of referrals? According to Joy Gendusa, founder of PostcardMania, you have to reward your current and previous customers. “The reason that happy ... Read Read: Reward Programs Go Beyond Airline Miles

By: Home Remodelers Group | 26/01/2007 | Home Improvement

Corporations Finding a Valuable Resource in Hiring Senior Citizens

... the CEO’s mother passed away due to cancer, Gendusa started looking for something for her father to do. “His whole life revolved around my mother,” said Joy, “I noticed that without something to create on, he was not as happy.” Joy hired ... Read Read: Corporations Finding a Valuable Resource in Hiring Senior Citizens

By: Karla Jo Helms | 30/10/2007 | Human Resources
Joy Gendusa

Reasons to Not Promote in a Tough Economy

The media headlines say panic has ensued; it says businesses are holding onto their money… thinking there won’t be any left if they spend it all.  Which is true – the media hype or the economic panic?  Lately, when I visit my favorite ... Read Read: Reasons to Not Promote in a Tough Economy

By: Joy Gendusa | 27/07/2009 | Marketing

Are you a Survivor or a Thriver?

Losing is not an option for me – it never has been.  It shouldn’t be for you, either.  What are you going to do to ensure you make it through this economic downturn?  We can learn from history – not everyone went under during the ... Read Read: Are you a Survivor or a Thriver?

By: Joy Gendusa | 28/06/2009 | Marketing

Dental Marketing Strategy

What is a dental marketing strategy and who needs one? The term dental marketing strategy might sound like it is esoteric or stratospheric. Let's take the mystery out of it so you can devise and implement your own dental marketing ... Read Read: Dental Marketing Strategy

By: Joy Gendusa | 26/01/2008 | Marketing Tips

Three Basic Marketing Tips Failing Businesses Don't Know

Sometimes the simplest data is the best. Marketing is not complex if you know the basics - that's true with anything by the way. Here are some tools that are brilliantly simple and with them you won't have to join the ranks of failing ... Read Read: Three Basic Marketing Tips Failing Businesses Don't Know

By: Joy Gendusa | 26/01/2008 | Marketing

How Direct Mail Can Boost your Networking Efforts

You have to market to stay ahead in business today. Even if you live in a small community, marketing plays a big role in making your business creditable. Consumers today are subjected to anywhere from 1800 – 3000 advertising messages per ... Read Read: How Direct Mail Can Boost your Networking Efforts

By: Joy Gendusa | 17/01/2008 | Marketing

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