Yaffe’s Law Articles from ArticlesBase.com

Displaying Results 1 - 14 for yaffe’s law

Yaffe’s Law Vs. Murphy’s Law: a New Look at an Old Problem

... written, people will probably continue reading anyhow, because it is in their interest to do so. A Spoken Example With regard to Yaffe’s Law, the written word and the spoken word are exactly the same. Nevertheless, speaking ... Read

By: Philip Yaffe | 02/01/2008 | Non-Fiction

How to make dull information exciting

... and therefore a clear desire to do so. This is a dramatic -- and highly exaggerated -- example of what I immodestly call "Yaffe's Law". It states: If you give people what they want first, they are likely to accept anything else you want ... Read

By: Philip Yaffe | 13/05/2009 | Non-Fiction

Techniques of Persuasive Communication: Old Wisdom in a New Package

... want to say. 2. Give this to them--first. 3. Link what you want to say to what they really want to know. Here are a few examples of how Yaffe’s Law works in practice. Corporate Image Brochure I was once commissioned to write a ... Read

By: Philip Yaffe | 30/10/2007 | Marketing

Columbo: What Can a Bumbling, Inarticulate Los Angeles Cop Teach Us About Effective Communication?

... guaranteed. This crucial point is perhaps best expressed in what I immodestly call Yaffe's Law. "If you give people what they want first, they are likely to accept anything else you want them to have. If you give them what you want ... Read

By: Philip Yaffe | 11/04/2008 | Non-Fiction

It's a strange, strange world

... , as he chooses." The defendant then detached his artificial limb, laid it on the bench, and walked out. Philip Yaffe is a former reporter/feature writer with The Wall Street Journal and a marketing communication consultant. He currently ... Read

By: Philip Yaffe | 04/05/2009 | Humor

Common misconceptions: Things we know that just aren't so

... in turn makes the nose cold. Thus, a dog sick with fever can still have a cold, wet nose. Philip Yaffe is a former reporter/feature writer with The Wall Street Journal and a marketing communication consultant. He currently teaches a ... Read

By: Philip Yaffe | 13/05/2009 | Self Improvement

Questions of faith I am dying to have answered

... as possible? Having reached my 67th birthday, I can't help but feel that time is rapidly running out. Philip Yaffe is a former reporter/feature writer with The Wall Street Journal and a marketing communication consultant. He currently ... Read

By: Philip Yaffe | 11/07/2009 | Religion

Can God be immoral?

... children for ignorance rather than misdeeds, I have yet to find it. I would be eternally grateful if someone could tell me where to look. Philip Yaffe is a former writer with The Wall Street Journal and international marketing communication ... Read

By: Philip Yaffe | 21/04/2009 | Christianity

Yaffe’s Law

Displaying Results 1 - 14 for yaffe’s law

Yaffe’s Law Vs. Murphy’s Law: a New Look at an Old Problem

How to make dull information exciting

Techniques of Persuasive Communication: Old Wisdom in a New Package

Columbo: What Can a Bumbling, Inarticulate Los Angeles Cop Teach Us About Effective Communication?

It's a strange, strange world

Common misconceptions: Things we know that just aren't so

Questions of faith I am dying to have answered

Can God be immoral?

Don't Let Good Grammar Spoil Good Writing

Pithy Prose: the Wit & Wisdom of Johann Goethe

Isn't it Time for the Metric System to Stop Goiing Around in Circles?

Pithy Prose: the Wit & Wisdom of People Named 'h'

Pithy Prose: the Wit & Wisdom of Anatole France

The State and Market – “a Theoretical Perspective”

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