 |
The Easy Formula for Article Success
Author: Melinda Copp  | Posted: 27-03-2008 | Comments: 0 | Views: 9 | Rating: (52)  (?) 
Writing and publishing articles, both online and in print, is an excellent way to build a buzz around your book, business, and/or web site. People will see a sample of your writing, your expertise, and the solutions you can offer. And articles tend to end up in a variety of places and reach a broad audience of people who may never have heard of you otherwise.
To make writing your articles a snap, use the following formula for success.
1. Create an Attention-Grabbing Title
Your title is the first thing readers are going to see. Therefore, it should stand out, as well as explain the content of your article. What solutions are you offering your readers? What do you have that’s new and different? This information belongs in your title.
Titles that start with the phrase “How to” usually attract attention because they tell readers exactly what benefit they’ll get from reading the article. For example, “How to Lose Weight Without Feeling Hungry” works because it tells readers exactly what they’ll learn in the article, and “Without Feeling Hungry” suggests the steps are doable and painless—the article’s benefit. People who want to lose weight will definitely keep reading.
Titles that use numbers also grab interest. For example, “Five Ways to Lose Weight without Feeling Hungry” lets readers know that losing weight is just five steps away—anyone can do that, right? This strategy works the other way too. The title “Twenty Foods that Boost Your Fat-Burning Potential” gives readers the impression that they will have twenty choices of foods to eat.
2. Set Up Your Readers’ Problem in the Introduction
Once you’ve nailed your title, you need to write an introduction that speaks directly to your readers. Set up the problem that you hope to solve, and use an example your readers can relate to. For example, continuing with the weight-loss theme, you can write, “Are you tired of hearing about all the foods you can’t eat? In reality, who isn’t?”
Set up a scene that the readers can relate to, such as, “If you feel overwhelmed every time you enter a grocery store, uncertain about what choices are healthy and what will counteract your weight-loss efforts, then you should consider the following choices that can’t steer you wrong.” And then continue by addressing your solution and why it is viable.
3. Give Your Readers Strategies They Can Use
Next, for the body of your article, deliver on the promises you made in your title and introduction. If you promised five weight-loss strategies, make a subhead for each one and explain each point in one or two paragraphs. Use examples to highlight the information you present, and make sure the examples speak to your readers and their needs. If you’re readers are overweight people who’ve tried every diet on the market, the examples you use should reflect that. And if your readers are corporate executives, the examples you use will obviously be very different.
4. End on a positive note
Once you’ve described your strategies, all that’s left is to wrap everything up with a conclusion that leaves your readers feeling empowered and positive. Summarize your main points, and then leave your readers with a look at what the future holds if they implement the strategies you’ve described. For example, “When you incorporate these twenty foods into your well-balanced diet, your weight-loss efforts will be easier on your stomach and more successful in the long run.”
5. Save the Sales for Your Bio Box
Although it’s tempting, don’t use a lot of sales language and teasers to blatantly sell your book, services, or products. Instead, use the article as a mini-showcase for the plethora of answers people will get when they come to you, and save all your sales language for the author bio at the end of the article. Here you can mention your expertise, sell your book, products, and services, and provide a link to your web site and contact information—this is the place to showcase you!
Your Article-writing Success
Publishing articles is a great way to attract new clients and readers, and doing the writing work doesn’t have to be hard. When you use this formula, your articles will come together quickly and easily every time you sit down to write.
Rate this Article:
Current: 0 / 5 stars - 0 vote(s).
Article Source: http://www.articlesbase.com/article-writing-articles/the-easy-formula-for-article-success-370952.html
 About the Author:Melinda Copp is a writing coach, book editor, and ghostwriter who specializes in helping aspiring authors achieve their writing goals. Click here to sign up for Melinda's free e-zine, and get a free special report!
|
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free! |
|
Got a Question? Ask.
Ask the community a question about this article:
Q&A Powered by: 
Latest Article Writing Articles
Start an Affiliate Marketing Business in Some Simple Steps!
By: PARVINDER KAUR | 07/10/2008
A business is easy to start from the comfort of your own home. With a business, you simply encourage buyers to purchase something from retailers’ websites. And, if they follow your link, you get a percentage of the sale. Services companies will pay you for lead generation too. This article explores how to start a work from home affiliate marketing business in five easy steps. You need to pick a niche to get started.
How To Write An Article Series
By: Brett Michael | 06/10/2008
Sometimes there is so much to write about on a topic that the volume of information alone would result in a book more than an article. The solution is to write an article series in order to break the information up into manageable sub topics.
6 Major Benefits of Using Plr Articles
By: Gen Wright | 06/10/2008
First and foremost, what are PLR articles? PLR stands for private label rights. That means upon receiving the articles, you are free to use them in any way you wish - in both commercial or non-commercial ways.
How to Write a Respectful and Insightful Eulogy for a Grandfather
By: Gen Wright | 06/10/2008
Eulogy for Grandfather? This article shows you how to write a great eulogy for a grandfather.
Brunhild and Kriemhild
By: Jeff Stats | 05/10/2008
Traditionally, “The Song of the Nibelungs” is perceived as a great gift inebriated by European literature from the past. Basically, this literary work incorporated myths and legends which perfectly illustrated beliefs and traditions of the people that created them. At the same time, the book provides not only important cultural and artistic information but it is also of a great value as a literary work depicting a variety of characters. Brunhild and Kriemhild may be actually named among the most
Social Diversity
By: Jeff Stats | 05/10/2008
Sociology as a science is concerned with the study of people as a group. It examines human activities in all of its aspects, from political inclinations to religious believes. There are a number of groups that society is divided into according to interests, earnings, age, sex and other numerous factors. In general, one can split modern society into two groups: minority and dominant. A minority group is a so called subordinate group members of which possess less control and power over their own l
3 Most Important Tips for You of Article Marketing
By: harman | 04/10/2008
Article marketing is one of the standards in online marketing. Undoubtedly it is a powerful tool to promote your business. You can create articles and submit them to the article directories.
Generate a 6 Figure Income Writing Articles
By: Jo Mark | 03/10/2008
Some Internet marketers generate a 6 figure income writing articles, learn how to get your share.
More from Melinda Copp
How to Develop Your Book’s Structure
By: Melinda Copp | 12/08/2008 | Non-Fiction
A man came to me last week because he needed help writing his book. He told me that he’s had this project on his to-do list for years, but he just couldn’t seem to get started. He’s literally been staring at the task—start writing my book—almost every day, and when he came to me, he still hadn’t done it.
Writers: How to Find the Right Words Every Time
By: Melinda Copp | 08/07/2008 | Non-Fiction
Creating images in a reader’s mind is what writing is all about. But oftentimes, finding the right words to express the meaning we want our readers to gain can be tricky. Writers toil over their words and nothing seems quite right. And this problem can have several different causes.
Writers: Do You Procrastinate? Make it a Priority to Write Your Book
By: Melinda Copp | 01/07/2008 | Publishing
So you’ve taken the plunge and started writing a book? Congratulations on taking the first step. But now you have to find ways to keep yourself motivated to keep going. If you’re like most people that are trying to write a book, you started off strong and very excited and motivated to write—you couldn’t wait to sit down and start plugging away. You finished the outline and maybe even got through the first chapter without a problem. Then life happened.
Creative Techniques That Make Business Writing Stand Out
By: Melinda Copp | 20/06/2008 | Non-Fiction
When most writers think about marketing materials, press releases, and how-to writing projects, they assume creativity is a waste of time and energy. Why not give it to them straight—right? But business writing doesn’t have to all business. Business writers can borrow several techniques from their creative writing counterparts to make their marketing materials fresh and unique.
Overcome Writer's Block: How to Cure This Common Ailment
By: Melinda Copp | 18/06/2008 | Non-Fiction
Every writer at one time or another suffers from writer's block. It's that painful inability to get your thoughts down on paper and it comes after all different kinds of writers. Unlike other ailments, writer's block is not cured by taking two aspirins and going to bed. On the contrary, that approach can often only aggravate the condition, since pressure mounts and panic increases as the task is delayed.
Are You Writing Your Book for the Wrong Reasons?
By: Melinda Copp | 17/06/2008 | Publishing
Have you been struggling to finish your book? If you’ve been working on the project for what seems like forever, and made little or no progress, you might need to reconsider your motive for taking on the project in the first place.
Reach Your Reader: How to Make Your Letters a Success
By: Melinda Copp | 16/06/2008 | Copywriting
Letters—and even e-mails—are person-to-person communications; they are usually written by one person and read by one person. They have the power to win you’re your reader like no other marketing material can. However, there is no such thing as a routine letter. As soon as you start to regard external correspondence as just a task that needs to get done, your letters may lose their personal touch and competitive edge.
How to Find a Writing Process That Works for You
By: Melinda Copp | 12/06/2008 | Fiction
Writing projects often take longer than anticipated and that's simply because many writers don't have a process that helps them work efficiently. All experienced writers develop a rhythm to their work with practice and experience. They understand how they work, when they work best, and the different phases of the writing process—and they accomplish more as a result.
|
|
Writing 
