Most people surfing the Internet are looking for information. In other words, most people are not actively seeking to buy a product and nearly everyone expects to get the information for free.
Speaking specifically about the market place of people who are "interested" in having an online home business and/or generating income from the web, most of these people want to find good information about the subject first.
Therefore, by becoming a provider of trustworthy information about online home businesses, legitimate work at home opportunities and ways to generate income online, positions you as the source for what people are actually looking for in the first place.
Then, when people find your information and get engaged in the articles, they will naturally find the links that point to your sales page and visit them. Now, they have already been pre-sold and have more trust in the link to your sales page because they have already benefited by reading the free information provided in the article on your blog!
Also, blogs are the most search engine friendly Internet publishing tool in existence. This means that the pages of your blog can start being indexed by the search engines almost immediately and some of your blog content pages will start showing up in the free listings of the search engines when people search for various keywords. Therefore, adding quality content to your blog on a regular basis can generate free targeted traffic to your website potentially forever.
Publishing a blog allows you to instantly create new content-rich web pages. These new pages can be linked to from the home page of your current website and/or promoted separately. By creating additional content-rich website pages and promoting them from your home page or through other means, you will be accomplishing two important things:
1) You will provide more value for your website visitors. This increases the "stickiness" of your website making people stick around longer and ultimately trust you more. On the Internet, trust translates to profits!
2) Search engines love fresh content created through blogs. By publishing your own blog and adding fresh content to it on a regular basis, you will attract the attention of the major search engines who will list your website in their directories for free. As soon as you have pages of your blog in the search engines, you will start attracting free qualified traffic to your site without paying a dime for it. Imagine running a large and comprehensive Google Adwords campaign without paying anything for it. That is exactly what you can accomplish by publishing your own blog!
Anytime you have some news to share about your online home business, it is a great idea to use your autoresponder to let your subscribers know about it. You could even link your autoresponder to your blog, so that each time you post information on your blog your subscribers are notified by email. This type of active relationship building can make a huge impact on your business. The more you interact with your subscribers, the more they will trust you and want to do business with you!
With a blog, the publishing possibilities are only limited by your own imagination. The point to realize is that, as a blog publisher, you have just unlocked a huge window of opportunity for yourself!
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Harry Potter ending
By: darling | 18-07-2007
What does the apparent leak of the Harry Potter ending say about online media? Does it suggest that nothing can be kept secret anymore?
What is a blog to you?
By: quasifictional | 17-07-2007
Internet is a lonely place without Blogging; a fine art, science, also economics. Blogs are different to different people. Fine Art of Blogging asks you to share your views on what is a blog to you?Please contribute your thoughts on blogging in general. In particular, write how you blog? Why? How blogging matters in life and work? Success stories and inspirations. Answer these questions and more (add what you feel is important dimension for you) and email me at (emaildiogenes@gmail.com).http://quasifictionalviews.blogspot.com/
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Is the Xbox 360 worth getting just for movie and video downloads -- in other words, if you don't plan to play games on it?
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Do you think that commercial TV (CBS, NBC, ABC, etc.) will survive in light of Internet video?
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I am moving my blog from blogger (ughh) to a new domain running WordPress.Any pointers to best practices?Is there any way to preserve my Technorati ranking when moving to the new address? What is best way to redirect existing readers from the old address to the new one? Help please :)
Sites like Twitter?
By: thw | 08-07-2007
Ok I think twitter sucks (thats www.twitter.com for those not "in the know"). is there any other site out there like it which is free but will also allow me to IM or text in my entries to my site? I 've searched but not found much but that don't mean there's nothing out there. Thank you.
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