Do Your Real Estate Signs Include The Right Information?
Do you know what to include on your real estate sign so you get the most results? We do. You don't have to guess create a customized sign that says all the right things with help from TheSignChef!
What are "all the right things?"
It's fairly obvious that certain things should be included on your real estate signage, but you do have options. Quite a few, as it turns out.
Since we have 25 years of experience in the industry, we know what makes an effective real estate sign. And we're excited to share our tips with you.
An effective real estate sign start with a plan:
Determine that your biggest attraction is. It may be the familiar and reliable real estate company you're part of. Maybe it's your name – a lot of people know you. Or it might be the size of the houses you generally sell. Whatever your biggest appeal is, use it.
Perhaps you know a lot of people in your relatively small community. You're on the PTA, the town council and you coach little league every summer. In that case, you'll want to sell yourself. Make your name larger than any other text on the sign. A professional photo of yourself is also a good idea.
The key is "supersizing" the essential information, whatever that may be. Then move on the other info you'll want to include.
What information should I include?
You have a few choices to make. Take a look:
- Company name: Except for if you are an independent realtor, you'll have to put this on your signage.
- Your name: "Sam Green" works, but so does "Call Sam." One feels professional while the other is more casual. Also think about the general price range of your houses.
- For Sale/For Rent/Foreclosure: You obviously want to include this.
- Phone number: You can use your office number, but we think it makes more sense to use your cell number. This way, clients can get in touch with you 24/7.
- Website/email: You might want to include both, but one is really all you need. Go with your website – that way clients canbrowse your other houses and easily find your email.
- Photos: If you don't want to put your picture on your sign, consider a picture of a house, a set of keys or a welcome mat. People remember a sign 300% better if it has a picture on it. And opt for color over black and white.
- House size: You might want to include specifics like "2 bed 2 bath." It can peak interest if that size is just what the client has been looking for, but it's certainly not essential.
- QR code: A "quick response" code is something you'll start to see more and more on real estate signs. In a nut shell, a QR code is a square graphic that anyone with a smart phone can snap a picture of and be automatically connected to your website (or a video or virtual tour on YouTube, or an article you wrote, etc.). It's a quick and tech savvy way to bring in new clients.
Other things to consider
There are some things to keep in mind when choosing which info to include on your custom real estate sign.
Don't crowd your signage. Excessive text is overwhelming to your audience, who may not bother to read it . Keep your sign uncluttered and as simple as possible.
Contrasting colors will draw more eyes to your sign. Yellow on black, for example is a great option. Check out our articles to learn more.
A unique size real estate sign will get you noticed. Most sign companies offer only typical, but we offer frames that will make you stand out.
For assistance in creating your real estate sign, our graphic designers are always on hand to help you, at no extra charge.
Questions and Answers
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