Colin Goehring is a golf marketing expert who specializes in writing copy, sales letters, email campaigns and website promotions for the golf industry. He is a frequently sought after speaker for PGA education seminars and NGCOA events.
You can see more of his work he does with John R Johnson and client comments at www.golfmarketing.biz/pgaseminar
What are the most important considerations when a builder is setting up a golf course driving range?
Ideally a driving range should be a golf learning center. This can include a putting green, some practice bunkers, possibly a place for some indoor lessons.
The nicer your practice facility, the better positioned you will be at attracting new members, especially if you are a private club. It really is a benefit and an asset. If we can do something more than just a driving range, it will serve the golf course well.
What are the kinds of things you look at when setting up an exceptional driving range?
In this day and age, with the developments of technology, we often have to set up the range to be about 330 yards long because people are simply driving the ball that much farther these days.
So we start with a driving range, then we like to set up an area at the back of the tee where we can set up mats. This is helpful because sometimes you may need to work on the driving area and you might want the turf to be able to recuperate.
We also like to see a good putting area that is about 10,000 – 15,000 square feet.
We also encourage some sort of short game facility. That could be another practice green that would have some chipping areas, some practice bunkers, something that you could hit something 20 – 60 yards.
We generally try to provide some sort of a facility that would allow you to practice all aspects of the game, including: Driving, chipping, putting and sand shots.
I’m sure safety has to be an important consideration when you are setting these up?
Orientation is obviously important and you have to be able to have the space to set it up right. We generally would not want to have a driving range that would have a golf hole or the clubhouse or houses on the right side of the range, the slice side of the hole. So we always try to separate that a little bit.
What about driving range nets?
When ever possible, we try to put the practice facility where we don’t have to put nets. It’s a little more expensive so if we can set up a range by just using the land, it’s much better.
What about how the range stalls are set up and the design of actual facility?
There’s some common sense issues like circulation on and around the teeing area, things that we do about radiusing the tee (pointing the tee a little left of center), looking at the overall orientation, the prevailing winds, the rising or the setting sun. Ideally we would like to set the range up to the northeast – we don’t like it pointing directly to the east or the west.
We also like to set up some target greens down the range so that there is something interesting for people to aim for.
What about considerations for the actual landing area? There can be problems with the golf balls getting beat up if the surface of the driving range is not in good condition. Problems like rocky surfaces, poor drainage, etc.
This is really a function of turf quality and maintenance and proper construction. You want to make sure that rocks and debris are removed before you put the seed in the ground. You need to also make sure that you have a quality stand of grass out there. Irrigation, fertilizer, maintenance and drainage are all important to make sure you have good healthy turf.
Any other considerations that a developer should consider when they are developing a driving range?
I think if people are thinking about a practice facility they should find themselves an architect, someone who can work them through the process of developing more than just a driving range, something that includes a practice facility. I would encourage them to get detailed plans and work out all the details of drainage and safety issues.
You can see the complete golf course design article as well as the mP3 audio interview at Golf Course Designers Herfort Norby
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