How to write a sales page online

Posted: Mar 21, 2011 |

Whether you are a web designer, or a blogger , using stories can be your best way to make a connection and get your ideas across . How to craft an awesome story on your web site.

Rule #1 Grab the visitor . Your sales pitch must grab the visitor before they can do anything else. You don't have the option to pick between having an entertaining website or one with a compelling message. You will always need to have both. Every website must be engaging even if it means enhancing the truth.

When I advise website designers to exaggerate the sales pitch they'll say, "But that's not the way it actually happened." Too bad if the way it really happened is going to put your readers to sleep . Your number one priority is to make your website interesting and set what your offering apart from the competition.

Know Your Web Sites Purpose

Every web site has a purpose even if it's just to make an affiliate sale . Know the purpose of your web site. Really understand the message your trying to get out there. Identify why you're telling the story and what you want to get across by telling that story on the website. Know what will cause that website to be more entertaining and powerful. This will keep people on your web site longer and ultimately increase your chances of making a sale.

Sell your Sale

When you are able to sell your sale from the start, you start out with control over your potential customers and where they are going. You want them to immediately see your web site has substance they can identify with. Your first few paragraphs should summarize the web site main goal and why they should pick you , everything else should back up those opening arguments. Be Clear On What Your Consumers Must Know Your website should always be specific on all the details even though some of them may not seem like much to you those little things could be the sale maker to a potential consumer .

Cut to the Chase

The more you focus on the consumer, the stronger your sales pitch will be. Period. It's not about the number of words you use, but what words you use. Say more with less. Substitute three paragraphs with three sentences. Avoid writing long stories, create short stories and stitch them together if you must have something longer. Be Specific Enough To Be Believable, and Unique Enough To Be Relatable The more personal and specific you get, the stronger your web site will be however be relatable to everyone.

Target stories that happened to you , not people you heard about. Avoid stories that most people can't connect with . Find stories that have themes that ordinary people can relate to. Start and Finish On a High Note You have thirty seconds tops to get their attention . Don't bore your listener with reams of introductory material.

One of the things that drives me crazy is when it takes forever to find what your looking for on a website . Start with a bang and end with a bang. Don't Hold Back It's the best web site that wins in the end - not the right one. Don't hold back because you are afraid of looking corny make your sale known. Show Your Humanity and You Will Touch Theirs Whether it's the writing a website or the telling of the story - put your yourself into it. Be yourself. Be passionate, be convincing, and be real.

You must bring your emotion into the story or it will have no connection with your audience . Display your human side and you will touch theirs. Make your site bigger than life Whether you are the top drop shipping company in the world or just a simply mom and pop shop the truth is people on the internet will only know what you portray. You should make your visitors know they are in the right spot and you can handle any job no matter the size.

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