Lighting Industry, The Vitality Of The Products Required

Lighting is a lighting product family the most "fashionable" members, is the most "short-lived" members. A product from design to marketing, new, new to the older, old goods for only a short two to three months, more than only six months to a year, more than a year already is the lighting of the "classic" and the "miracle." Because of this, lighting products, "Every Generation there is talent out of leading the trend for a time."

To do business like chasing lights pop, trendy and constantly creating fashion. Most popular consumer lighting business that fashion, fashionable, way of life is recognized by the public, popular taste and market demand, but also a leisure culture, luxury and culture, urban culture and material culture, but also a are the mass culture and mass culture the formation of such concepts as the mainstream consumer market. This concept of consumer fashion and trend that is a certain rhythm, a certain cycle, in a certain region within the natural culture. Popular with fashion is the direction of product design and sales, continued to wave after wave of selling climax lighting industry to go to in order to keep the market "hot" and the strong beat of the "pulse."

Pop, fashion is to make a quick market acceptance of new products and enter the scale in the short term sales stage. Product has its own life cycle, go through a development, introduction, growth, maturity, decline, extinction process. Respond to market trends, companies need to keep the product style, color, timber, function, or even the concept of packaging improvements and innovation, constantly creating "new" products which allow enterprises to keep in the development and introduction stage. But this stage, the product design into large-volume production of small, high manufacturing costs, high advertising costs, marketing risk coefficient, a very limited sales, businesses often can not be profitable, but may be a loss.

Growth, maturity is the lighting industry a short chase the biggest drawbacks of the popular. Into the growth stage, buyers gradually accept the products, market demand and sales increased rapidly, the rapid growth of profits and achieve the highest profits; mature, stable product into mass production and enter the market, the number of people to buy products increased, and began large-scale production and sales. Growth, maturity highest corporate profits up, but because of lighting products with short life cycles, large-scale influx of competitors, business competition, costs would rise substantially while prices have sharply cut prices so that profits and sales of products continued to decline, the product quickly into recession, the demise of.

Lighting industry, no shortage of new products, but need strong vitality products. Shorten the product development and introduction time, extend the growth, maturity time, you can with minimal cost, get more, higher sales profits, and this is the most willing to get business results. A good business, in order to create popular new products at the same time, on the other hand should be through marketing, refining the concept to the system, to extend the scientific market "product life cycle," lower "metabolic" rate. Otherwise, the "design big investment and output of less profitable short time to replace the fast" and other market characteristics, will allow lighting business to be "popular, fashion," which caused the collapse.