U.S. Market for Women's Intimate Apparel

<h1>U.S. Market for Women's Intimate Apparel</h1>Author: <a title="Aarkstore Enterprise" href="http://www.articlesbase.com/authors/aarkstore-enterprise/126914.htm">Aarkstore Enterprise</a> Chapter 1 Executive Summary <ul> <li>Scope and Methodology </li> <li>Market in Perspective </li> <li>Women’s Intimate Apparel Weathering the Storm <ul> <li>U.S. Companies in the Market </li> <li>Slow and Steady Growth After Poor 2008 </li> </ul> </li> <li>Factors Influencing the Market <ul> <li>Luxury Segment Has Grown, But Faces Slowdown </li> <li>Economy, Housing, Oil Prices and Inflation are a Drag </li> <li>Online Sales Grow Despite a Struggling Economy </li> <li>Internet is Used for Purchasing and Research </li> <li>Continuing Retail Consolidation </li> <li>Innerwear as Outerwear </li> <li>Innerwear for Teens a Growing Sector </li> <li>Growth in Sexy Lingerie and Adult Novelties </li> <li>Plus-Size Lingerie Still Going Strong </li> <li>Intimate Apparel for Maternity, Mastectomy </li> <li>Sustainable Undies Part of an Environmentally Friendly Movement </li> </ul> </li> <li>The Competitive Situation: War on Victoria’s Secret <ul> <li>Limited Brands/Victoria’s Secret: Sales Down at Retailing Giant </li> <li>Maidenform: Sales of $417 Million in Everyday Undies </li> <li>Hanesbrands: Net Sales of $4.5 Billion in 2007 </li> <li>Warnaco: Net Revenues Approach $1.9 Billion in 2007 </li> <li>Fruit of the Loom: Net Revenues Nearly $1 Billion in 2007 </li> </ul> </li> <li>Manufacturing, Distribution and Retail <ul> <li>Apparel Industry Is Concentrated </li> <li>Continuing Trend Toward Overseas Manufacturing </li> <li>Globalization of Apparel Retailing </li> <li>Apparel Retail Channels: Department Stores Still #1 Choice for Women </li> <li>General Merchandisers Still Dominant </li> </ul> </li> <li>Key Intimate Apparel Retailers <ul> <li>Wal-Mart: Bad Times are Good </li> <li>Target: Chip Chic </li> <li>JCPenney: Updating and Upscaling </li> <li>Victoria’s Secret: Competitors Take a Bite Out of Profits </li> <li>Frederick’s of Hollywood: Back From Bankruptcy </li> </ul> </li> <li>The Consumer: What Do Women Want? <ul> <li>One-Third of Women Shop at Department Stores </li> <li>Price is Important to Women of All Ages </li> <li>Affluent Women Are Cost-Conscious Too </li> <li>Younger Women Want Style, Older Women Want Comfort and Value </li> <li>Where Do They Shop? </li> <li>Playtex Bras Preferred for Comfort and Durability </li> <li>Olga Bras Command Highest Brand Loyalty </li> <li>Liz Claiborne Panties Rank Highest in Brand Loyalty </li> <li>Donna Karan #1 for Fashion and Non-Essential Purchases </li> </ul> </li> <li>Opportunities <ul> <li>Creating a Dynamic Retail Experience </li> <li>E-Commerce Will Grow at Slower, But Still Impressive Rate </li> <li>Continued Growth of Plus-Size Apparel </li> <li>Strong Growth in Sustainable Apparel Through 2012 </li> <li>Good Corporate Citizens Will Be Rewarded </li> <li>Intelligent Fabrics, Wearable Technology and Smart Bras </li> </ul> </li> </ul> Chapter 2 The Market <ul> <li>Highlights </li> <li>Market Parameters </li> <li>Methodology </li> <li>Categories and Segments <ul> <li>Apparel Essentials </li> <li>Sexy Lingerie </li> </ul> </li> <li>Distribution and Retail <ul> <li>Distribution Channels </li> <li>Retail Channels </li> <li>Mass Retail </li> <li>Specialty Retail </li> <li>Branded Merchandise </li> </ul> </li> <li>The Consumer <ul> <li>A Brief History of Women’s Intimate Apparel </li> <li>Who Wears Bras? </li> <li>Why Go Bra-less? </li> <li>Ways of Wearing (and Not Wearing) Underwear </li> </ul> </li> <li>Intimate Apparel Product Definitions <ul> <li>Bras </li> <li>Panties </li> <li>Shapewear </li> <li>Other Intimate Apparel Terms </li> <li>Types of Fabric </li> </ul> </li> <li>Market Size and Growth <ul> <li>Market in Perspective </li> <li>U.S. Apparel Sales Down in 2008 … </li> <li>… After Modest Growth in 2007 </li> </ul> </li> <li>Women’s Intimate Apparel Weathering the Storm <ul> <li>U.S. Companies in the Market </li> <li>U.S. Production Down </li> </ul> </li> <li>Projected Sales of $11 Billion by 2013 </li> <li>Factors Impacting Future Growth </li> <li>Luxury Segment Has Grown, But Faces Slowdown </li> <li>Effects of National Economy, Housing, Oil Prices, Inflation <ul> <li>Declining Housing Prices Make Consumers Feel Poorer </li> <li>Rising Consumer Price Index is Bad News </li> <li>Consumer Confidence Down </li> <li>Consumers Postponing Purchases </li> </ul> </li> <li>Online Activity a Boon, Not a Threat </li> <li>Online Sales Grow Despite a Struggling Economy </li> <li>Online Sales of Women’s Intimate Apparel Also Growing </li> <li>Top Website Destinations for Women’s Apparel Shoppers </li> <li>Victoria’s Secret Is Top Apparel Retailer on the Web </li> <li>Internet is 411 for Purchasing Decisions </li> </ul>   For more information, kindly visit : <a href="http://www.aarkstore.com/reports/U-S-Market-for-Women-s-Intimate-Apparel-12984.html"><a target="_blank" href="http://www.aarkstore.com/reports/U-S-Market-for-Women-s-Intimate-Apparel-12984.html">http://www.aarkstore.com/reports/U-S-Market-for-Women-s-Intimate-Apparel-12984.html</a></a>About the Author: Aarkstore Enterprise is a leading provider of business and financial information and solutions worldwide. We specialize in providing online market business information on market research reports, books, magazines, conference at competitive prices, and strive to provide excellent and innovative service to our customers. Our customers include more than 700 leading financial institutions, professional service firms, consulting, law and accounting firms and other corporations throughout the world.Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/ask-an-expert-articles/us-market-for-womens-intimate-apparel-972425.html" title="U.S. Market for Women's Intimate Apparel">U.S. Market for Women's Intimate Apparel</a>

Chapter 1 Executive Summary

Scope and Methodology
Market in Perspective
Women’s Intimate Apparel Weathering the Storm
- U.S. Companies in the Market
- Slow and Steady Growth After Poor 2008
Factors Influencing the Market
- Luxury Segment Has Grown, But Faces Slowdown
- Economy, Housing, Oil Prices and Inflation are a Drag
- Online Sales Grow Despite a Struggling Economy
- Internet is Used for Purchasing and Research
- Continuing Retail Consolidation
- Innerwear as Outerwear
- Innerwear for Teens a Growing Sector
- Growth in Sexy Lingerie and Adult Novelties
- Plus-Size Lingerie Still Going Strong
- Intimate Apparel for Maternity, Mastectomy
- Sustainable Undies Part of an Environmentally Friendly Movement
The Competitive Situation: War on Victoria’s Secret
- Limited Brands/Victoria’s Secret: Sales Down at Retailing Giant
- Maidenform: Sales of $417 Million in Everyday Undies
- Hanesbrands: Net Sales of $4.5 Billion in 2007
- Warnaco: Net Revenues Approach $1.9 Billion in 2007
- Fruit of the Loom: Net Revenues Nearly $1 Billion in 2007
Manufacturing, Distribution and Retail
- Apparel Industry Is Concentrated
- Continuing Trend Toward Overseas Manufacturing
- Globalization of Apparel Retailing
- Apparel Retail Channels: Department Stores Still #1 Choice for Women
- General Merchandisers Still Dominant
Key Intimate Apparel Retailers
- Wal-Mart: Bad Times are Good
- Target: Chip Chic
- JCPenney: Updating and Upscaling
- Victoria’s Secret: Competitors Take a Bite Out of Profits
- Frederick’s of Hollywood: Back From Bankruptcy
The Consumer: What Do Women Want?
- One-Third of Women Shop at Department Stores
- Price is Important to Women of All Ages
- Affluent Women Are Cost-Conscious Too
- Younger Women Want Style, Older Women Want Comfort and Value
- Where Do They Shop?
- Playtex Bras Preferred for Comfort and Durability
- Olga Bras Command Highest Brand Loyalty
- Liz Claiborne Panties Rank Highest in Brand Loyalty
- Donna Karan #1 for Fashion and Non-Essential Purchases
Opportunities
- Creating a Dynamic Retail Experience
- E-Commerce Will Grow at Slower, But Still Impressive Rate
- Continued Growth of Plus-Size Apparel
- Strong Growth in Sustainable Apparel Through 2012
- Good Corporate Citizens Will Be Rewarded
- Intelligent Fabrics, Wearable Technology and Smart Bras

Chapter 2 The Market

Highlights
Market Parameters
Methodology
Categories and Segments
- Apparel Essentials
- Sexy Lingerie
Distribution and Retail
- Distribution Channels
- Retail Channels
- Mass Retail
- Specialty Retail
- Branded Merchandise
The Consumer
- A Brief History of Women’s Intimate Apparel
- Who Wears Bras?
- Why Go Bra-less?
- Ways of Wearing (and Not Wearing) Underwear
Intimate Apparel Product Definitions
- Bras
- Panties
- Shapewear
- Other Intimate Apparel Terms
- Types of Fabric
Market Size and Growth
- Market in Perspective
- U.S. Apparel Sales Down in 2008 …
- … After Modest Growth in 2007
Women’s Intimate Apparel Weathering the Storm
- U.S. Companies in the Market
- U.S. Production Down
Projected Sales of $11 Billion by 2013
Factors Impacting Future Growth
Luxury Segment Has Grown, But Faces Slowdown
Effects of National Economy, Housing, Oil Prices, Inflation
- Declining Housing Prices Make Consumers Feel Poorer
- Rising Consumer Price Index is Bad News
- Consumer Confidence Down
- Consumers Postponing Purchases
Online Activity a Boon, Not a Threat
Online Sales Grow Despite a Struggling Economy
Online Sales of Women’s Intimate Apparel Also Growing
Top Website Destinations for Women’s Apparel Shoppers
Victoria’s Secret Is Top Apparel Retailer on the Web
Internet is 411 for Purchasing Decisions

For more information, kindly visit :

http://www.aarkstore.com/reports/U-S-Market-for-Women-s-Intimate-Apparel-12984.html

Aarkstore Enterprise is a leading provider of business and financial information and solutions worldwide. We specialize in providing online market business information on market research reports, books, magazines, conference at competitive prices, and strive to provide excellent and innovative service to our customers. Our customers include more than 700 leading financial institutions, professional service firms, consulting, law and accounting firms and other corporations throughout the world.

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Article Source: http://www.articlesbase.com/ask-an-expert-articles/us-market-for-womens-intimate-apparel-972425.html

Article Tags: weathering, luxury segment, mastectomy, apparel, liz claiborne, methodology, branded merchandise

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