It's a bright future for online radio but why?
Competition is fierce for online radio stations at the moment. They seem to pop up and disappear every few moments. Trying to feed the family from working in online radio is hard. It's tough enough working in commercial stations.
Think about this, clever online radio stations are being found on not just one website but many URLs. Hold on a minute, wouldn't being on lots of websites be expensive?
Not really, how about working with an organization where you can both help each other out?Let's look at this example - a book publisher of puzzles. They, like your station, would be keen to bring in more revenue. So how about mentioning both your services on each other mediums? It does not have to cost anything to do and can double your audience size straightaway.
It would also make the online radio station stand out because they have unique content. There's lots of potential working with magazine publishers. If you found a magazine about horses, you could tailor your show around an equine theme.
If you are worried about magazines not being interested, how about saying that you are doing a show which covers the areas that they are also write about. You could ask about sharing content and linking to each other's sites.
Overtime, you might be able to both offer advertising packages to the same advertisers. It's a win, win situation for everyone.
The future is bright for online radio but station managers need to act like internet marketing people.
So this newest internet stations can also tap into other organisations that may need to "to get their message out there". You could, for instance, produce programmes for the aircraft industry. You could approach airlines and ask if you could use their editorial messages. This could include tips for checking in. When the show is established, you could ask them to link to your online radio station's website. This could even produce a steady revenue stream from advertisers wanting to target a particular niche area.
These are exciting times for online radio. The clever stations work alongside existing companies and brands.
J Timothy Mitchell plays special music requests and much more on online radio station for carers, Saturday 8-10 pm GMT, Thursday 3-5 pm GMT, Radio Wey
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