David Little - Articles

 (392)

David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to more effectively communicate their unique marketing messages. He is the director of marketing for Keywest Technology in Lenexa, KS, a software development company specializing in systems for digital signage creation, scheduling, management and playback. For further digital signage insight from Keywest Technology, download our Six Basic Digital Signage Applications white paper and case studies. Or, visit our website for many helpful tips and examples on how digital signage can benefit your business.

Sort By: Date | Popularity

Popularity
51

Digital Signage: Metrics, Human Nature Remain Final Obstacles to Success
A new report from research organization iSuppli identifies two significant hurdles it says must be cleared before digital signage ad networks get respect among advertisers and agencies. But maybe it’s time to rethink the issue. Read
By: David Little | 26/03/2008 | Advertising
Popularity
50

Digital Signage: A Digital Approach to Outdoor Advertising
New high-gain screens make projection a practical solution for outdoor digital signs. Read
By: David Little | 01/03/2008 | Advertising
Popularity
51

Digital Signage: a New Approach to Outdoor Advertising
New high-gain screens make projection a practical solution for outdoor digital signs. Read
By: David Little | 25/02/2008 | Advertising
Popularity
50

Digital Signage: Three Handy Rules to Succeed
By finding the right digital signage partner, investing in content development and providing your people with the best training available, you can rest assured that your digital signage network will continue achieving the goals you set out for it far into the future. Read
By: David Little | 04/02/2008 | Multimedia
Popularity
53

Digital Signage Roi: Sometimes the Numbers are Easy to Get, But not Often
Determining the return on investment of a digital signage network isn’t always easy. Read
By: David Little | 02/11/2007 | Advertising
Popularity
52

Digital Signage: Traditional Media Show More Signs of Weakness, But Ooh Ad Networks May Offer Hope
Traditional media companies continue to grapple with tectonic changes in ad buys; maybe it’s time to leverage their strengths in the out-of-home video ad network arena. Read
By: David Little | 29/10/2007 | Advertising
Popularity
50

Digital Signage: LCD Panels Dominate the Market as Crts Experience a Rapid Decline
New figures from Austin, TX, based researcher DisplaySearch confirm the rise of LCD panels as the dominant display technology. Read
By: David Little | 22/10/2007 | Business
Popularity
54

Digital Signage: Interactive Digital Signs Demand New Marketing Attitudes and Attributes
A recent survey of marketing professionals revealed a general acknowledgement that their organizations need to get a better grip on what it takes to succeed in this emerging digital communications era. Here are a few tips on getting your interactive digital signage chops. Read
By: David Little | 19/10/2007 | Marketing
Popularity
50

Digital Signage: Keep Them Happy With Hd
The number of HDTV set in U.S. households is on the rise in the United States, so the time seems right for HD content on high-def digital signage networks outside the home. Read
By: David Little | 16/10/2007 | Business
Popularity
50

Digital Signage: Marketing Plans and Efforts are Essential -Even for Small Businesses
A California-based advertising and marketing firm has made a confidential study of small business owner attitudes toward marketing that paints a rather unattractive picture. Read
By: David Little | 13/10/2007 | Marketing